A data profile of the people who buy, follow and care about Artificial intelligence in United Kingdom — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 7,991,639 people in United Kingdom.
The average Artificial intelligence fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Cloud computing, World Wide Web, Claude, with strongest over-indexing on Cloud computing (2.96× the country average).
Demographically, the Artificial intelligence audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Artificial intelligence fan in United Kingdom is balanced, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Cloud computing.
The key figures that characterise the Artificial intelligence profile in United Kingdom.
50.7% are female, 49.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 43.6 |
| Estimated audience size | 7,991,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Artificial intelligence audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.9% |
| Brazil | 4.8% |
Where the Artificial intelligence audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1.5M | 1.39× | |
| 02 | Scotland | ~1M | 1.35× | |
| 03 | Northern Ireland | ~300K | 1.27× | |
| 04 | Wales | ~600K | 1.25× | |
| 05 | North West | ~800K | 0.96× | |
| 06 | South East | ~1M | 0.92× | |
| 07 | East of England | ~700K | 0.90× | |
| 08 | England | ~6M | 0.88× | |
| 09 | East Midlands | ~400K | 0.79× | |
| 10 | South West | ~500K | 0.78× | |
| 11 | West Midlands | ~200K | 0.61× | |
| 12 | North East | ~200K | 0.61× | |
| 13 | Yorkshire and the Humber | ~400K | 0.56× |
The strongest cross-interests of the Artificial intelligence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Claude Code | Technology & Electronics | 3.48× | ||
| 02 | Machine learning | Business & Career | 3.44× | ||
| 03 | Cloud computing | Technology & Electronics | 2.96× | ||
| 04 | OpenAI | Technology & Electronics | 2.81× | ||
| 05 | Gemini | Technology & Electronics | 2.29× | ||
| 06 | Online advertising | Business & Career | 2.27× | ||
| 07 | Claude | Technology & Electronics | 2.21× | ||
| 08 | World Wide Web | Internet & Social Media | 2.10× | ||
| 09 | PHP | Technology & Electronics | 2.04× | ||
| 10 | Grok | Technology & Electronics | 2.03× | ||
| 11 | Internet & Social Media | 1.82× | |||
| 12 | Chat GPT | Technology & Electronics | 1.82× | ||
| 13 | Programming language | Technology & Electronics | 1.78× | ||
| 14 | Google Maps | Internet & Social Media | 1.75× | ||
| 15 | Payment | Business & Career | 1.65× | ||
| 16 | Technology & Electronics | 1.63× | |||
| 17 | Information technology | Business & Career | 1.63× | ||
| 18 | Database | Technology & Electronics | 1.63× | ||
| 19 | Free software | Technology & Electronics | 1.62× | ||
| 20 | Tablet computers | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Career Orientation | POWER | 1.17× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Design Affinity | PREMIUM | 0.88× | |
| Sustainability | BALANCE | 0.91× |
Artificial intelligence has an estimated audience of 7,991,639 people in United Kingdom, concentrated in England and Greater London.
50.7% of Artificial intelligence fans are female, 49.3% are male, with an average age of 43.6 years.
Artificial intelligence fans show strongest brand affinity for Cloud computing (2.96×), World Wide Web (2.1×), and Claude (2.21×) over the country average.
Artificial intelligence fans in United Kingdom are most concentrated in England (reach ~6M), Greater London (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Artificial intelligence itself, the audience over-indexes on World Wide Web (2.1×), Claude (2.21×), Email (1.63×), and Google Maps (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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