A data profile of the people who buy, follow and care about Artificial intelligence in India — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 15,024,509 people in India.
The average Artificial intelligence fan in India is 32.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include World Wide Web, Social network, Email, with strongest over-indexing on World Wide Web (2.1× the country average).
Demographically, the Artificial intelligence audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Artificial intelligence fan in India is more male, around 32.3 years old, with strong Need for Security tendencies and a notable affinity for World Wide Web.
The key figures that characterise the Artificial intelligence profile in India.
25.8% are female, 74.2% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 32.3 |
| Estimated audience size | 15,024,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Artificial intelligence audience comes from India.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.9% |
| Brazil | 4.8% |
Where the Artificial intelligence audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~400K | 1.93× | |
| 02 | Telangana | ~400K | 1.86× | |
| 03 | Karnataka | ~600K | 1.73× | |
| 04 | Tamil Nadu | ~600K | 1.67× | |
| 05 | Maharashtra | ~900K | 1.25× | |
| 06 | Uttarakhand | ~80K | 1.11× | |
| 07 | Punjab (region) | ~200K | 1.09× | |
| 08 | Jammu and Kashmir | ~70K | 1.09× | |
| 09 | Haryana | ~200K | 1.05× | |
| 10 | Uttar Pradesh | ~800K | 1.03× | |
| 11 | Kerala | ~200K | 1.03× | |
| 12 | Madhya Pradesh | ~300K | 0.97× | |
| 13 | Himachal Pradesh | ~50K | 0.91× | |
| 14 | West Bengal | ~400K | 0.87× | |
| 15 | Odisha | ~100K | 0.87× | |
| 16 | Jharkhand | ~100K | 0.87× | |
| 17 | Chhattisgarh | ~80K | 0.86× | |
| 18 | Goa | ~10K | 0.86× | |
| 19 | Gujarat | ~400K | 0.85× | |
| 20 | Sikkim | ~5K | 0.83× | |
| 21 | Assam | ~100K | 0.81× | |
| 22 | Manipur | ~10K | 0.78× | |
| 23 | Meghalaya | ~10K | 0.78× | |
| 24 | Nagaland | ~8K | 0.76× | |
| 25 | Mizoram | ~8K | 0.74× | |
| 26 | Bihar | ~200K | 0.73× | |
| 27 | Tripura | ~10K | 0.73× | |
| 28 | Arunachal Pradesh | ~7K | 0.73× | |
| 29 | Rajasthan | ~200K | 0.70× |
The strongest cross-interests of the Artificial intelligence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Wide Web | Internet & Social Media | 2.10× | ||
| 02 | Internet privacy | Technology & Electronics | 2.02× | ||
| 03 | Proxy server | Internet & Social Media | 2.01× | ||
| 04 | Data | Business & Career | 1.92× | ||
| 05 | Cloud computing | Technology & Electronics | 1.90× | ||
| 06 | Database | Technology & Electronics | 1.74× | ||
| 07 | Technology & Electronics | 1.73× | |||
| 08 | Application software | Technology & Electronics | 1.69× | ||
| 09 | PHP | Technology & Electronics | 1.69× | ||
| 10 | Online advertising | Business & Career | 1.67× | ||
| 11 | Computer network | Technology & Electronics | 1.62× | ||
| 12 | GitHub | Internet & Social Media | 1.62× | ||
| 13 | Linux | Technology & Electronics | 1.60× | ||
| 14 | Display device | Technology & Electronics | 1.60× | ||
| 15 | Machine learning | Business & Career | 1.55× | ||
| 16 | Social network | Internet & Social Media | 1.54× | ||
| 17 | ElevenLabs | Technology & Electronics | 1.53× | ||
| 18 | Programming language | Technology & Electronics | 1.53× | ||
| 19 | OpenAI | Technology & Electronics | 1.52× | ||
| 20 | Papyrus | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Community Orientation | OPEN | 0.96× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Sustainability | BALANCE | 0.84× | |
| Creativity | OPEN | 0.86× |
Artificial intelligence has an estimated audience of 15,024,509 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.8% of Artificial intelligence fans are female, 74.2% are male, with an average age of 32.3 years.
Artificial intelligence fans show strongest brand affinity for World Wide Web (2.1×), Social network (1.54×), and Email (1.73×) over the country average.
Artificial intelligence fans in India are most concentrated in Maharashtra (reach ~900K), Uttar Pradesh (reach ~800K), and Karnataka (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Artificial intelligence itself, the audience over-indexes on Social network (1.54×), Email (1.73×), Cloud computing (1.9×), and Database (1.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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