A data profile of the people who buy, follow and care about Database in India — modelled from more than twelve digital signal sources. Database has an estimated audience of 13,108,874 people in India.
Database has an estimated audience of 13,108,874 people in India. 26.6% are female, 73.4% are male, average age 31.9. Top brand affinities: Instant messaging, Amazon Web Services, Artificial intelligence, Innovation, Data science.
Top brand affinities include Instant messaging, Amazon Web Services, Artificial intelligence, with strongest over-indexing on Instant messaging (2.03× the country average).
Demographically, the Database audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Database fan in India is more male, around 31.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Database profile in India.
26.6% are female, 73.4% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 31.9 |
| Estimated audience size | 13,108,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Database audience comes from India.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dropbox (service) | Technology & Electronics | 7.66× | ||
| 02 | Amazon Web Services | Technology & Electronics | 5.05× | ||
| 03 | Ryan Gosling | Movies & TV | 3.52× | ||
| 04 | Data science | Business & Career | 3.45× | ||
| 05 | NASDAQ | Business & Career | 2.70× | ||
| 06 | Sustainable energy | Home & Garden | 2.70× | ||
| 07 | Employment agency | Business & Career | 2.69× | ||
| 08 | Private equity | Business & Career | 2.62× | ||
| 09 | Virtual reality | Technology & Electronics | 2.57× | ||
| 10 | Employment website | Business & Career | 2.36× | ||
| 11 | Passive income | Business & Career | 2.35× | ||
| 12 | Innovation | Business & Career | 2.27× | ||
| 13 | International education | Business & Career | 2.22× | ||
| 14 | Instant messaging | Internet & Social Media | 2.03× | ||
| 15 | Career development | Business & Career | 1.89× | ||
| 16 | Internet & Social Media | 1.79× | |||
| 17 | Virtual private network | Technology & Electronics | 1.77× | ||
| 18 | Artificial intelligence | Technology & Electronics | 1.74× | ||
| 19 | Wikipedia | Internet & Social Media | 1.70× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.81× | |
| Early Adopter Mentality | POWER | 1.63× | |
| Career Orientation | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Creativity | OPEN | 0.61× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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