Rascasse Audience Intelligence

Database Audience in United States

A data profile of the people who buy, follow and care about Database in United States — modelled from more than twelve digital signal sources. Database has an estimated audience of 38,444,593 people in United States.

#438among Topic in United States#36in Technology & Electronics

The average Database fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mobile phones, Business software, Investment management, with strongest over-indexing on Mobile phones (1.89× the country average).

Demographically, the Database audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Database fan in United States is balanced, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Mobile phones.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Database profile in United States.

Audience size
38.4M
in United States
Gender
52.1%♀
47.9% male
Age
42.1
average years
Country rank
#612
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Database fans

52.1% are female, 47.9% are male, average age 42.1.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Database audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.1
Estimated audience size38,444,593
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Database audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Database audience comes from United States.

Worldwide audience distribution share by country for Database
CountryShare
United States19.6%
India6.7%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Database audience in United States is strongest.

Fig. 05

Top regions by affinity

Database fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K1.52×
02Virginia~1.5M1.45×
03New York~3M1.33×
04Maryland~900K1.33×
05California~5.5M1.29×
06Massachusetts~1M1.27×
07Texas~4M1.25×
08Washington~900K1.21×
09New Jersey~1M1.19×
10Illinois~1.5M1.17×
11Connecticut~400K1.11×
12Kansas~300K1.09×
13Georgia~1M1.05×
14Indiana~700K1.05×
15Missouri~700K1.05×
16Rhode Island~100K1.05×
17North Carolina~1M1.04×
18North Dakota~80K1.04×
19Oregon~400K1.02×
20Arizona~800K1.01×
21Pennsylvania~1.5M1.00×
22Minnesota~600K1.00×
23Arkansas~300K1.00×
24Nebraska~200K1.00×
25Louisiana~500K0.96×
26Kentucky~500K0.96×
27Utah~300K0.96×
28Florida~2.5M0.95×
29Oklahoma~400K0.95×
30New Hampshire~100K0.95×
31Colorado~600K0.94×
32Mississippi~300K0.94×
33Hawaii~200K0.94×
34Michigan~900K0.93×
35South Dakota~80K0.93×
36Alabama~500K0.92×
37Delaware~100K0.92×
38Ohio~1M0.91×
39Tennessee~700K0.91×
40Wisconsin~500K0.91×
41Idaho~200K0.90×
42Vermont~60K0.90×
43Iowa~300K0.89×
44Alaska~70K0.87×
45New Mexico~200K0.86×
46Maine~100K0.86×
47Nevada~300K0.85×
48South Carolina~500K0.84×
49West Virginia~100K0.83×
50Montana~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Database, United States
0.83×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Database audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Database audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career8.21×
02Business intelligenceBusiness & Career8.19×
03Data visualizationTechnology & Electronics7.34×
04Amazon Web ServicesTechnology & Electronics6.41×
05Data scienceBusiness & Career4.10×
06Investment managementBusiness & Career3.53×
07Web serverTechnology & Electronics3.43×
08Information securityBusiness & Career3.33×
09Computer securityBusiness & Career3.08×
10Wealth managementBusiness & Career2.66×
11InnovationBusiness & Career2.54×
12Master of Business AdministrationBusiness & Career2.34×
13Career developmentBusiness & Career2.10×
14Diaper bagKids & Family2.09×
15Sustainable energyHome & Garden2.00×
16Artificial intelligenceTechnology & Electronics1.94×
17Mobile phonesTechnology & Electronics1.89×
18Online newspaperNews1.85×
19GoogleInternet & Social Media1.82×
20Planet FitnessSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Database audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Database audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.73×
PatriotismCONSERVATISM1.87×
Career OrientationPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Database audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.75×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Database have in United States?

Database has an estimated audience of 38,444,593 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Database fans?

52.1% of Database fans are female, 47.9% are male, with an average age of 42.1 years.

03

Which brands do Database fans like most?

Database fans show strongest brand affinity for Mobile phones (1.89×), Business software (8.21×), and Investment management (3.53×) over the country average.

04

Where do Database fans live in United States?

Database fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4M), and New York (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Database fans also like?

Beyond Database itself, the audience over-indexes on Business software (8.21×), Investment management (3.53×), Business intelligence (8.19×), and Innovation (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Database audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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