Database Audience in United States

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Database has an estimated audience of 38,444,593 people in United States. 52.1% are female, 47.9% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Database fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Database audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Database fans

Demographic split for Database audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.1
Estimated audience size38,444,593

Audience persona

The typical Database fan in United States is balanced, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Database in United States
RegionReachAffinity
California6,016,6931.42×
Texas4,250,0241.29×
New York3,168,9191.48×
Florida2,580,8620.99×
Illinois1,512,6541.18×
Virginia1,384,6651.48×
Georgia1,340,1651.13×
Pennsylvania1,292,3021×
New Jersey1,187,5131.21×
North Carolina1,177,2151.02×
Ohio1,079,1760.91×
Washington1,026,8181.33×
Massachusetts1,026,6081.36×
Michigan968,2040.96×
Maryland946,6721.43×
Arizona814,1601.04×
Indiana739,7171.05×
Tennessee698,9930.91×
Missouri633,9541.02×
Colorado599,0400.99×
Minnesota545,1450.99×
Wisconsin525,4990.91×
Oregon483,7461.1×
Alabama480,0360.89×
South Carolina460,1990.8×
Louisiana445,8220.9×
Connecticut438,0161.14×
Kentucky416,6330.86×
Oklahoma375,5450.88×
Kansas335,5991.11×
Utah335,1740.97×
Nevada308,3280.83×
Arkansas304,4150.96×
Mississippi259,3540.82×
Iowa257,1560.81×
Washington, District of Columbia205,6131.78×
Nebraska164,3750.85×
Idaho164,1660.85×
Hawaii157,9680.96×
New Mexico152,0600.79×
New Hampshire143,2720.95×
Rhode Island132,1511.08×
West Virginia129,7630.72×
Maine101,1180.73×
Delaware88,7590.84×
South Dakota66,8530.75×
Montana66,6020.62×
North Dakota65,0920.82×
Alaska56,9770.69×
Vermont52,8040.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Database audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Business intelligence12.73×Business & Career
Data visualization14.27×Technology & Electronics
Business software8.88×Business & Career
LinkedIn2.07×Internet & Social Media
Investment management3.84×Business & Career
Hobby Lobby2.04×Home & Garden
Payment card8.17×Fashion & Accessoires
Best Buy1.83×Shopping
Aldi1.77×Shopping
MSN1.73×News
Livemusic2.29×Music & Radio
Planet Fitness1.68×Sports
Taco Bell1.69×Food & Beverages
Houston Astros3.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Database audience
TraitClusterScore
Need for SecurityCONSERVATISM2.9
PatriotismCONSERVATISM1.67
Career OrientationPOWER1.57
Convenience OrientationPREMIUM1.46
Urban LifestyleOPEN1.37
Social Media UsageJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Database
CountryShare
United States19.6%
India6.7%
Brazil4.9%

See Database audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Database have in United States?

Database has an estimated audience of 38,444,593 people in United States, concentrated in California and Texas.

What is the gender split and age of Database fans?

52.1% of Database fans are female, 47.9% are male, with an average age of 42.1 years.

Which brands do Database fans like most?

Database fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Database fans live in United States?

Database fans in United States are most concentrated in California (reach 6,016,693), Texas (reach 4,250,024), and New York (reach 3,168,919). These three regions account for the largest share of the active audience.

What other brands do Database fans also like?

Beyond Database itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.