Database Audience in Italy
Database has an estimated audience of 9,439,706 people in Italy. 54.4% are female, 45.6% are male, average age 45.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Innovation, Data science, Amazon Web Services, Information security, Sustainable energy.
The average Database fan in Italy is 45.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Innovation, Data science, Amazon Web Services, with strongest over-indexing on Innovation (3.59× the country average). Demographically, the Database audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Database fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.5 |
| Estimated audience size | 9,439,706 |
Audience persona
The typical Database fan in Italy is balanced, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Innovation.
Database fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2M | 1.11× |
| Lazio | ~1.5M | 1.31× |
| Campania | ~1.5M | 1.36× |
| Sicilia | ~1M | 1.23× |
| Puglia | ~800K | 1.28× |
| Emilia-Romagna | ~800K | 1.01× |
| Veneto | ~800K | 1.03× |
| Piedmont | ~800K | 1.09× |
| Tuscany | ~700K | 1.06× |
| Calabria | ~300K | 1.1× |
| Marche | ~200K | 1.01× |
| Liguria | ~200K | 0.88× |
| Sardinia | ~200K | 0.84× |
| Abruzzo | ~200K | 0.98× |
| Friuli-Venezia Giulia | ~200K | 0.89× |
| Umbria | ~200K | 1.01× |
| Trentino-Alto Adige/Südtirol | ~100K | 0.81× |
| Basilicata | ~80K | 0.96× |
| Molise | ~40K | 0.95× |
| Aosta Valley | ~20K | 0.92× |
Top brand affinities of Database fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 3.59× | Business & Career |
| Data science | 12.18× | Business & Career |
| Amazon Web Services | 11.69× | Technology & Electronics |
| Information security | 8.56× | Business & Career |
| Sustainable energy | 3.12× | Home & Garden |
| 2.29× | Internet & Social Media | |
| Retail banking | 5.69× | Business & Career |
| Data visualization | 14.72× | Technology & Electronics |
| Time management | 8.56× | Business & Career |
| Computer security | 4.56× | Business & Career |
| 3.16× | Internet & Social Media | |
| UniCredit | 1.8× | Business & Career |
| Mobile game | 1.98× | Games |
| Deep learning | 15.64× | Technology & Electronics |
| Renewable energy | 2.15× | Business & Career |
| Computer data storage | 3.78× | Technology & Electronics |
| Cloud computing | 2.2× | Technology & Electronics |
| Internet security | 15.39× | Technology & Electronics |
| Microsoft Azure | 12.53× | Technology & Electronics |
| Wikipedia | 1.9× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.38 |
| Convenience Orientation | PREMIUM | 2.06 |
| Early Adopter Mentality | POWER | 1.92 |
| Individualism | JOY | 1.85 |
| Career Orientation | POWER | 1.79 |
| Sustainability | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
See Database audiences in other countries
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Database have in Italy?
Database has an estimated audience of 9,439,706 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Database fans?
54.4% of Database fans are female, 45.6% are male, with an average age of 45.5 years.
Which brands do Database fans like most?
Database fans show strongest brand affinity for Innovation (3.59×), Data science (12.18×), and Amazon Web Services (11.69×) over the country average.
Where do Database fans live in Italy?
Database fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Database fans also like?
Beyond Database itself, the audience over-indexes on Data science (12.18×), Amazon Web Services (11.69×), Information security (8.56×), and Sustainable energy (3.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.