A data profile of the people who buy, follow and care about Database in Italy — modelled from more than twelve digital signal sources. Database has an estimated audience of 9,439,706 people in Italy.
The average Database fan in Italy is 45.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Innovation, Data science, Information security, with strongest over-indexing on Innovation (3.59× the country average).
Demographically, the Database audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Database fan in Italy is balanced, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Innovation.
The key figures that characterise the Database profile in Italy.
54.4% are female, 45.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.5 |
| Estimated audience size | 9,439,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Database audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
Where the Database audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.36× | |
| 02 | Lazio | ~1.5M | 1.31× | |
| 03 | Puglia | ~800K | 1.28× | |
| 04 | Sicilia | ~1M | 1.23× | |
| 05 | Lombardy | ~2M | 1.11× | |
| 06 | Calabria | ~300K | 1.10× | |
| 07 | Piedmont | ~800K | 1.09× | |
| 08 | Tuscany | ~700K | 1.06× | |
| 09 | Veneto | ~800K | 1.03× | |
| 10 | Emilia-Romagna | ~800K | 1.01× | |
| 11 | Marche | ~200K | 1.01× | |
| 12 | Umbria | ~200K | 1.01× | |
| 13 | Abruzzo | ~200K | 0.98× | |
| 14 | Basilicata | ~80K | 0.96× | |
| 15 | Molise | ~40K | 0.95× | |
| 16 | Aosta Valley | ~20K | 0.92× | |
| 17 | Friuli-Venezia Giulia | ~200K | 0.89× | |
| 18 | Liguria | ~200K | 0.88× | |
| 19 | Sardinia | ~200K | 0.84× | |
| 20 | Trentino-Alto Adige/Südtirol | ~100K | 0.81× |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep learning | Technology & Electronics | 15.64× | ||
| 02 | Internet security | Technology & Electronics | 15.39× | ||
| 03 | Data visualization | Technology & Electronics | 14.72× | ||
| 04 | Microsoft Azure | Technology & Electronics | 12.53× | ||
| 05 | Data science | Business & Career | 12.18× | ||
| 06 | Amazon Web Services | Technology & Electronics | 11.69× | ||
| 07 | Information security | Business & Career | 8.56× | ||
| 08 | Time management | Business & Career | 8.56× | ||
| 09 | Retail banking | Business & Career | 5.69× | ||
| 10 | Computer security | Business & Career | 4.56× | ||
| 11 | Computer data storage | Technology & Electronics | 3.78× | ||
| 12 | Career development | Business & Career | 3.65× | ||
| 13 | Innovation | Business & Career | 3.59× | ||
| 14 | Internet & Social Media | 3.16× | |||
| 15 | Sustainable energy | Home & Garden | 3.12× | ||
| 16 | Cloud computing | Technology & Electronics | 2.20× | ||
| 17 | Renewable energy | Business & Career | 2.15× | ||
| 18 | Mobile game | Games | 1.98× | ||
| 19 | Wikipedia | Internet & Social Media | 1.90× | ||
| 20 | UniCredit | Business & Career | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.38× | |
| Convenience Orientation | PREMIUM | 2.06× | |
| Early Adopter Mentality | POWER | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Indulgence | JOY | 0.66× | |
| DIY Mentality | THRILL | 0.70× |
Database has an estimated audience of 9,439,706 people in Italy, concentrated in Lombardy and Lazio.
54.4% of Database fans are female, 45.6% are male, with an average age of 45.5 years.
Database fans show strongest brand affinity for Innovation (3.59×), Data science (12.18×), and Information security (8.56×) over the country average.
Database fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Database itself, the audience over-indexes on Data science (12.18×), Information security (8.56×), Amazon Web Services (11.69×), and Sustainable energy (3.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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