A data profile of the people who buy, follow and care about Cloud computing in Italy — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 8,125,307 people in Italy.
The average Cloud computing fan in Italy is 44.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Gemini, Office 365, Database, with strongest over-indexing on Gemini (2.64× the country average).
Demographically, the Cloud computing audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cloud computing fan in Italy is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Gemini.
The key figures that characterise the Cloud computing profile in Italy.
47.1% are female, 52.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 44.0 |
| Estimated audience size | 8,125,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Cloud computing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 6.2% |
| Brazil | 5.4% |
Where the Cloud computing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.27× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.27× | |
| 03 | Puglia | ~700K | 1.25× | |
| 04 | Aosta Valley | ~20K | 1.13× | |
| 05 | Calabria | ~300K | 1.09× | |
| 06 | Campania | ~1M | 1.08× | |
| 07 | Piedmont | ~600K | 1.05× | |
| 08 | Sicilia | ~700K | 1.04× | |
| 09 | Umbria | ~100K | 1.03× | |
| 10 | Emilia-Romagna | ~700K | 1.02× | |
| 11 | Abruzzo | ~200K | 0.98× | |
| 12 | Basilicata | ~70K | 0.95× | |
| 13 | Marche | ~200K | 0.94× | |
| 14 | Lombardy | ~1.5M | 0.92× | |
| 15 | Molise | ~40K | 0.92× | |
| 16 | Tuscany | ~500K | 0.89× | |
| 17 | Veneto | ~600K | 0.87× | |
| 18 | Liguria | ~200K | 0.86× | |
| 19 | Trentino-Alto Adige/Südtirol | ~100K | 0.82× | |
| 20 | Sardinia | ~200K | 0.78× |
The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Invoice | Business & Career | 7.42× | ||
| 02 | Office 365 | Technology & Electronics | 4.78× | ||
| 03 | Headphones | Technology & Electronics | 3.28× | ||
| 04 | Node.js | Technology & Electronics | 3.28× | ||
| 05 | Gemini | Technology & Electronics | 2.64× | ||
| 06 | ITunes | Music & Radio | 2.54× | ||
| 07 | Wi-Fi | Technology & Electronics | 2.52× | ||
| 08 | Digital data | Business & Career | 2.45× | ||
| 09 | Bluetooth | Technology & Electronics | 2.31× | ||
| 10 | Google Drive | Technology & Electronics | 2.30× | ||
| 11 | Database | Technology & Electronics | 2.20× | ||
| 12 | Educational technology | Business & Career | 2.02× | ||
| 13 | Chat GPT | Technology & Electronics | 2.00× | ||
| 14 | Internal Revenue Service | Business & Career | 1.87× | ||
| 15 | Information technology | Business & Career | 1.85× | ||
| 16 | Gmail | Internet & Social Media | 1.76× | ||
| 17 | Telecommunication | Technology & Electronics | 1.65× | ||
| 18 | Computer hardware | Technology & Electronics | 1.58× | ||
| 19 | Renewable energy | Business & Career | 1.53× | ||
| 20 | Mobile device | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Cloud computing has an estimated audience of 8,125,307 people in Italy, concentrated in Lombardy and Lazio.
47.1% of Cloud computing fans are female, 52.9% are male, with an average age of 44.0 years.
Cloud computing fans show strongest brand affinity for Gemini (2.64×), Office 365 (4.78×), and Database (2.2×) over the country average.
Cloud computing fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cloud computing itself, the audience over-indexes on Office 365 (4.78×), Database (2.2×), Internal Revenue Service (1.87×), and Telecommunication (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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