A data profile of the people who buy, follow and care about Digital data in Italy — modelled from more than twelve digital signal sources. Digital data has an estimated audience of 4,392,316 people in Italy.
Digital data has an estimated audience of 4,392,316 people in Italy. 51.2% are female, 48.8% are male, average age 45.2. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Satire, Cloud computing.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (4.25× the country average).
Demographically, the Digital data audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Digital data fan in Italy is balanced, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Digital data profile in Italy.
51.2% are female, 48.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 45.2 |
| Estimated audience size | 4,392,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Digital data audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 5.6% |
| Italy | 5.5% |
The strongest cross-interests of the Digital data audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.25× | ||
| 02 | Satire | Literature | 3.22× | ||
| 03 | Cloud computing | Technology & Electronics | 2.45× | ||
| 04 | Mediaset | Technology & Electronics | 2.43× | ||
| 05 | Master of Business Administration | Business & Career | 2.15× | ||
| 06 | Sanremo Music Festival | Music & Radio | 2.03× | ||
| 07 | Champagne | Food & Beverages | 1.99× | ||
| 08 | Internet & Social Media | 1.87× | |||
| 09 | Musical theatre | Movies & TV | 1.83× | ||
| 10 | Personal finance | Business & Career | 1.82× | ||
| 11 | Borsa Italiana | Business & Career | 1.74× | ||
| 12 | Innovation | Business & Career | 1.74× | ||
| 13 | Volunteering | Politics & Society | 1.67× | ||
| 14 | Coop | Food & Beverages | 1.65× | ||
| 15 | Indeed.com | Business & Career | 1.64× | ||
| 16 | Singer-songwriter | Music & Radio | 1.62× | ||
| 17 | Genetics | Kids & Family | 1.61× | ||
| 18 | SuperEnalotto | Games | 1.53× | ||
| 19 | Financial services | Business & Career | 1.51× | ||
| 20 | Milk | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.82× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Digital data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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