A data profile of the people who buy, follow and care about Digital data in Brazil — modelled from more than twelve digital signal sources. Digital data has an estimated audience of 4,452,608 people in Brazil.
Digital data has an estimated audience of 4,452,608 people in Brazil. 52.2% are female, 47.8% are male, average age 40.9. Top brand affinities: Instagram, Country music, Rock music, Manaus, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.71× the country average).
Demographically, the Digital data audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Digital data fan in Brazil is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Digital data profile in Brazil.
52.2% are female, 47.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.9 |
| Estimated audience size | 4,452,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Digital data audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 5.6% |
| Italy | 5.5% |
The strongest cross-interests of the Digital data audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manaus | Travel & Leisure | 4.14× | ||
| 02 | Claro TV | Movies & TV | 2.43× | ||
| 03 | Submarino | Shopping | 2.24× | ||
| 04 | MSN | News | 1.83× | ||
| 05 | Rock music | Music & Radio | 1.82× | ||
| 06 | Country music | Music & Radio | 1.81× | ||
| 07 | Pop music | Music & Radio | 1.79× | ||
| 08 | Bossa nova | Music & Radio | 1.76× | ||
| 09 | Internet & Social Media | 1.71× | |||
| 10 | Spanish language | Politics & Society | 1.71× | ||
| 11 | Localiza | Cars & Mobility | 1.64× | ||
| 12 | Coritiba Foot Ball Club | Sports | 1.62× | ||
| 13 | Hip hop music | Music & Radio | 1.61× | ||
| 14 | Enel | Home & Garden | 1.60× | ||
| 15 | Shopping malls | Shopping | 1.59× | ||
| 16 | Samsung | Technology & Electronics | 1.58× | ||
| 17 | Telecommunication | Technology & Electronics | 1.55× | ||
| 18 | Soul music | Music & Radio | 1.52× | ||
| 19 | Google Maps | Internet & Social Media | 1.52× | ||
| 20 | Medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Digital data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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