A data profile of the people who buy, follow and care about Digital data in India — modelled from more than twelve digital signal sources. Digital data has an estimated audience of 4,117,011 people in India.
Digital data has an estimated audience of 4,117,011 people in India. 20.3% are female, 79.7% are male, average age 31.3. Top brand affinities: Optical fiber, Google Images, Microsoft Edge, Google Trends, Google Chrome.
Top brand affinities include Optical fiber, Google Images, Microsoft Edge, with strongest over-indexing on Optical fiber (6.56× the country average).
Demographically, the Digital data audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Digital data fan in India is more male, around 31.3 years old, with strong Career Orientation tendencies and a notable affinity for Optical fiber.
The key figures that characterise the Digital data profile in India.
20.3% are female, 79.7% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 31.3 |
| Estimated audience size | 4,117,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Digital data audience comes from India.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 5.6% |
| Italy | 5.5% |
The strongest cross-interests of the Digital data audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Edge | Technology & Electronics | 16.41× | ||
| 02 | Optical fiber | Technology & Electronics | 6.56× | ||
| 03 | Google Images | Internet & Social Media | 6.43× | ||
| 04 | Google Trends | Internet & Social Media | 5.25× | ||
| 05 | Vistaprint | Business & Career | 4.65× | ||
| 06 | Google Chrome | Internet & Social Media | 3.89× | ||
| 07 | Nikkei 225 | Business & Career | 3.81× | ||
| 08 | Bill Gates | Business & Career | 3.02× | ||
| 09 | Udemy | Business & Career | 2.72× | ||
| 10 | Coursera | Business & Career | 2.55× | ||
| 11 | Young's | Food & Beverages | 2.10× | ||
| 12 | Big data | Business & Career | 2.01× | ||
| 13 | Risk management | Business & Career | 1.89× | ||
| 14 | Anthropology | Business & Career | 1.71× | ||
| 15 | Lodging | Travel & Leisure | 1.71× | ||
| 16 | Wikipedia | Internet & Social Media | 1.65× | ||
| 17 | Cloud computing | Technology & Electronics | 1.60× | ||
| 18 | Biology | Health | 1.57× | ||
| 19 | Accounting | Business & Career | 1.56× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.41× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.70× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Digital data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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