A data profile of the people who buy, follow and care about Biology in India — modelled from more than twelve digital signal sources. Biology has an estimated audience of 6,382,688 people in India.
The average Biology fan in India is 32.9 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Bihar.
Top brand affinities include Energy, States and union territories of India, Physics, with strongest over-indexing on Energy (2.4× the country average).
Demographically, the Biology audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Biology fan in India is more male, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Energy.
The key figures that characterise the Biology profile in India.
28.3% are female, 71.7% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 32.9 |
| Estimated audience size | 6,382,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Biology audience comes from India.
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Biology audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~300K | 2.29× | |
| 02 | Uttar Pradesh | ~500K | 1.70× | |
| 03 | Jharkhand | ~80K | 1.40× | |
| 04 | Madhya Pradesh | ~200K | 1.37× | |
| 05 | Uttarakhand | ~40K | 1.22× | |
| 06 | Chhattisgarh | ~50K | 1.20× | |
| 07 | Tripura | ~10K | 1.20× | |
| 08 | Andhra Pradesh | ~90K | 1.09× | |
| 09 | Rajasthan | ~200K | 1.06× | |
| 10 | Assam | ~70K | 1.02× | |
| 11 | Maharashtra | ~300K | 1.00× | |
| 12 | Odisha | ~70K | 0.99× | |
| 13 | Himachal Pradesh | ~20K | 0.97× | |
| 14 | West Bengal | ~200K | 0.95× | |
| 15 | Telangana | ~90K | 0.95× | |
| 16 | Kerala | ~90K | 0.91× | |
| 17 | Punjab (region) | ~80K | 0.90× | |
| 18 | Nagaland | ~4K | 0.87× | |
| 19 | Karnataka | ~100K | 0.86× | |
| 20 | Tamil Nadu | ~100K | 0.86× | |
| 21 | Jammu and Kashmir | ~20K | 0.85× | |
| 22 | Arunachal Pradesh | ~3K | 0.85× | |
| 23 | Meghalaya | ~6K | 0.83× | |
| 24 | Sikkim | ~2K | 0.81× | |
| 25 | Manipur | ~6K | 0.80× | |
| 26 | Haryana | ~60K | 0.77× | |
| 27 | Mizoram | ~3K | 0.75× | |
| 28 | Goa | ~4K | 0.67× | |
| 29 | Gujarat | ~100K | 0.60× |
The strongest cross-interests of the Biology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chemistry | Business & Career | 3.66× | ||
| 02 | Countertop | Home & Garden | 2.78× | ||
| 03 | Energy | Home & Garden | 2.40× | ||
| 04 | Physics | Business & Career | 2.18× | ||
| 05 | Dish (food) | Food & Beverages | 2.17× | ||
| 06 | Mammal | Pets & Animals | 1.95× | ||
| 07 | Research | Business & Career | 1.80× | ||
| 08 | Eating | Food & Beverages | 1.75× | ||
| 09 | States and union territories of India | Travel & Leisure | 1.71× | ||
| 10 | Social science | Business & Career | 1.71× | ||
| 11 | Sanskrit | Politics & Society | 1.68× | ||
| 12 | Indian subcontinent | Travel & Leisure | 1.68× | ||
| 13 | Video hosting service | Technology & Electronics | 1.62× | ||
| 14 | Medicine | Business & Career | 1.61× | ||
| 15 | Nutrient | Food & Beverages | 1.61× | ||
| 16 | Machine | Business & Career | 1.58× | ||
| 17 | Instant messaging | Internet & Social Media | 1.55× | ||
| 18 | South Asia | Travel & Leisure | 1.53× | ||
| 19 | Psychology | Business & Career | 1.52× | ||
| 20 | Asia | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Mindfulness | BALANCE | 1.30× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Quality Awareness | PREMIUM | 1.00× | |
| Risk Appetite | THRILL | 1.01× |
Biology has an estimated audience of 6,382,688 people in India, concentrated in Uttar Pradesh and Maharashtra.
28.3% of Biology fans are female, 71.7% are male, with an average age of 32.9 years.
Biology fans show strongest brand affinity for Energy (2.4×), States and union territories of India (1.71×), and Physics (2.18×) over the country average.
Biology fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~300K), and Bihar (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Biology itself, the audience over-indexes on States and union territories of India (1.71×), Physics (2.18×), Sanskrit (1.68×), and Instant messaging (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Biology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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