A data profile of the people who buy, follow and care about Biology in Italy — modelled from more than twelve digital signal sources. Biology has an estimated audience of 7,813,317 people in Italy.
The average Biology fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
The key figures that characterise the Biology profile in Italy.
60.8% are female, 39.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 43.9 |
| Estimated audience size | 7,813,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Biology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Biology audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.24× | |
| 02 | Sicilia | ~800K | 1.23× | |
| 03 | Puglia | ~600K | 1.18× | |
| 04 | Lazio | ~1M | 1.13× | |
| 05 | Lombardy | ~1.5M | 1.11× | |
| 06 | Calabria | ~200K | 1.03× | |
| 07 | Emilia-Romagna | ~700K | 1.02× | |
| 08 | Tuscany | ~500K | 1.00× | |
| 09 | Marche | ~200K | 1.00× | |
| 10 | Molise | ~40K | 1.00× | |
| 11 | Aosta Valley | ~20K | 1.00× | |
| 12 | Abruzzo | ~200K | 0.98× | |
| 13 | Veneto | ~600K | 0.97× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.97× | |
| 15 | Basilicata | ~70K | 0.97× | |
| 16 | Liguria | ~200K | 0.95× | |
| 17 | Umbria | ~100K | 0.95× | |
| 18 | Trentino-Alto Adige/Südtirol | ~100K | 0.93× | |
| 19 | Piedmont | ~500K | 0.92× | |
| 20 | Sardinia | ~200K | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Biology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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