Biology Audience in United States
Biology has an estimated audience of 34,810,966 people in United States. 61.2% are female, 38.8% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Nutrient, Funk, Medicine, Mammal, Nature.
The average Biology fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nutrient, Funk, Medicine, with strongest over-indexing on Nutrient (2.59× the country average). Demographically, the Biology audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Biology fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.6 |
| Estimated audience size | 34,810,966 |
Audience persona
The typical Biology fan in United States is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nutrient.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 5,066,847 | 1.32× |
| Texas | 3,948,608 | 1.32× |
| Florida | 3,164,376 | 1.34× |
| New York | 2,227,030 | 1.14× |
| Georgia | 1,483,234 | 1.38× |
| North Carolina | 1,309,284 | 1.25× |
| Pennsylvania | 1,181,762 | 1.01× |
| Illinois | 1,150,993 | 0.99× |
| Ohio | 967,977 | 0.9× |
| New Jersey | 948,847 | 1.07× |
| Virginia | 942,756 | 1.11× |
| Michigan | 893,685 | 0.98× |
| Washington | 784,301 | 1.12× |
| Arizona | 763,651 | 1.07× |
| Tennessee | 757,461 | 1.08× |
| Maryland | 713,668 | 1.19× |
| Massachusetts | 656,929 | 0.96× |
| Indiana | 646,303 | 1.02× |
| Louisiana | 586,975 | 1.31× |
| Alabama | 579,465 | 1.19× |
| South Carolina | 566,777 | 1.08× |
| Missouri | 534,814 | 0.95× |
| Colorado | 455,268 | 0.83× |
| Minnesota | 447,495 | 0.9× |
| Oklahoma | 418,182 | 1.08× |
| Kentucky | 399,990 | 0.92× |
| Wisconsin | 389,799 | 0.74× |
| Mississippi | 383,082 | 1.34× |
| Oregon | 369,613 | 0.93× |
| Nevada | 349,993 | 1.04× |
| Connecticut | 323,736 | 0.93× |
| Arkansas | 292,080 | 1.02× |
| Utah | 291,863 | 0.94× |
| Kansas | 263,959 | 0.96× |
| Iowa | 254,619 | 0.89× |
| New Mexico | 222,725 | 1.28× |
| Hawaii | 178,169 | 1.19× |
| West Virginia | 172,273 | 1.06× |
| Nebraska | 159,436 | 0.91× |
| Idaho | 146,758 | 0.84× |
| Washington, District of Columbia | 103,025 | 0.98× |
| New Hampshire | 96,380 | 0.7× |
| Rhode Island | 89,359 | 0.81× |
| Maine | 89,306 | 0.72× |
| Delaware | 82,130 | 0.86× |
| Montana | 73,564 | 0.76× |
| Alaska | 67,512 | 0.91× |
| North Dakota | 59,880 | 0.84× |
| South Dakota | 57,951 | 0.72× |
| Vermont | 39,962 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nutrient | 2.59× | Food & Beverages |
| Funk | 3.17× | Music & Radio |
| Medicine | 1.67× | Business & Career |
| Mammal | 1.89× | Pets & Animals |
| Nature | 1.53× | Home & Garden |
| U.S. state | 1.52× | Travel & Leisure |
| Psychology | 1.6× | Business & Career |
| Happiness | 1.5× | Health |
| Virus | 2.5× | Health |
| Money | 1.51× | Business & Career |
| Cats | 1.57× | Pets & Animals |
| Eating | 1.58× | Food & Beverages |
| History | 1.55× | Literature |
| Health care | 1.56× | Business & Career |
| 1.5× | Internet & Social Media | |
| Quality of life | 1.59× | Health |
| Women's clothing | 1.55× | Fashion & Accessoires |
| Skin | 1.58× | Beauty & Wellness |
| Kohl's | 1.57× | Shopping |
| Old Navy | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.09 |
| Price Sensitivity | PREMIUM | 1.09 |
| Sustainability | BALANCE | 1.04 |
| Travelling | THRILL | 1.02 |
| Creativity | OPEN | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Biology audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Biology have in United States?
Biology has an estimated audience of 34,810,966 people in United States, concentrated in California and Texas.
What is the gender split and age of Biology fans?
61.2% of Biology fans are female, 38.8% are male, with an average age of 42.6 years.
Which brands do Biology fans like most?
Biology fans show strongest brand affinity for Nutrient (2.59×), Funk (3.17×), and Medicine (1.67×) over the country average.
Where do Biology fans live in United States?
Biology fans in United States are most concentrated in California (reach 5,066,847), Texas (reach 3,948,608), and Florida (reach 3,164,376). These three regions account for the largest share of the active audience.
What other brands do Biology fans also like?
Beyond Biology itself, the audience over-indexes on Funk (3.17×), Medicine (1.67×), Mammal (1.89×), and Nature (1.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Biology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.