Rascasse Audience Intelligence

Virus Audience in United States

A data profile of the people who buy, follow and care about Virus in United States — modelled from more than twelve digital signal sources. Virus has an estimated audience of 33,755,718 people in United States.

#536among Topic in United States#28in Health

The average Virus fan in United States is 43.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Happiness, Nature, Biology, with strongest over-indexing on Happiness (1.67× the country average).

Demographically, the Virus audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virus fan in United States is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Happiness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virus profile in United States.

Audience size
33.8M
in United States
Gender
61.0%♀
39.0% male
Age
43.5
average years
Country rank
#763
Topic in United States
Fig. 01

Search interest · 12-month trend

+59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virus fans

61.0% are female, 39.0% are male, average age 43.5.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Virus audience in United States
MetricValue
Female61.0%
Male39.0%
Average age43.5
Estimated audience size33,755,718
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Virus audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4922%
50+33%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Virus audience comes from United States.

Worldwide audience distribution share by country for Virus
CountryShare
United States21.4%
Italy5.2%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virus audience in United States is strongest.

Fig. 05

Top regions by affinity

Virus fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4.5M1.58×
02Mississippi~400K1.45×
03North Carolina~1.5M1.41×
04Georgia~1.5M1.34×
05Virginia~1M1.20×
06Louisiana~500K1.20×
07California~4.5M1.18×
08Kentucky~500K1.11×
09New Jersey~900K1.10×
10South Carolina~500K1.06×
11North Dakota~70K1.06×
12Pennsylvania~1M1.05×
13Illinois~1M1.04×
14Florida~2.5M1.03×
15Indiana~600K1.03×
16Washington~700K1.02×
17Arkansas~300K1.02×
18Maryland~600K1.01×
19Alabama~500K1.01×
20Alaska~70K1.01×
21New York~2M1.00×
22Kansas~300K1.00×
23Idaho~200K1.00×
24South Dakota~80K1.00×
25New Mexico~200K0.99×
26Arizona~700K0.98×
27Oklahoma~400K0.97×
28Nebraska~200K0.97×
29Michigan~800K0.96×
30Oregon~400K0.96×
31Missouri~500K0.95×
32Nevada~300K0.95×
33Tennessee~600K0.94×
34Massachusetts~600K0.94×
35West Virginia~100K0.94×
36Utah~300K0.93×
37Ohio~1M0.92×
38Connecticut~300K0.92×
39Wisconsin~500K0.91×
40Minnesota~400K0.91×
41Delaware~80K0.91×
42Hawaii~100K0.90×
43Maine~100K0.87×
44Montana~80K0.87×
45Rhode Island~90K0.86×
46Iowa~200K0.85×
47New Hampshire~100K0.82×
48Colorado~400K0.80×
49Vermont~50K0.77×
50Washington, District of Columbia~70K0.70×
Fig. 06

Affinity by region

Affinity by region — Virus, United States
0.70×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virus audience
#·InterestCategoryAffinity×
01Apple cider vinegarFood & Beverages4.94×
02VinegarFood & Beverages3.90×
03GlutenHealth3.62×
04Clinical trialHealth2.70×
05NazarethTravel & Leisure2.67×
06BiologyHealth2.50×
07CrosswordGames2.50×
08NeuroscienceBusiness & Career2.36×
09Political scienceBusiness & Career2.32×
10GeneticsKids & Family1.98×
11Real propertyHome & Garden1.89×
12DentistryBusiness & Career1.89×
13Self careHealth1.78×
14MSNNews1.72×
15HappinessHealth1.67×
16LivestockPets & Animals1.64×
17UniversityBusiness & Career1.62×
18NatureHome & Garden1.61×
19HairstyleBeauty & Wellness1.58×
20DrawingHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virus audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.39×
Need for SecurityCONSERVATISM1.38×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virus audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virus have in United States?

Virus has an estimated audience of 33,755,718 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Virus fans?

61.0% of Virus fans are female, 39.0% are male, with an average age of 43.5 years.

03

Which brands do Virus fans like most?

Virus fans show strongest brand affinity for Happiness (1.67×), Nature (1.61×), and Biology (2.5×) over the country average.

04

Where do Virus fans live in United States?

Virus fans in United States are most concentrated in Texas (reach ~4.5M), California (reach ~4.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Virus fans also like?

Beyond Virus itself, the audience over-indexes on Nature (1.61×), Biology (2.5×), Apple cider vinegar (4.94×), and MSN (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Virus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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