Virus Audience in United States

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Virus has an estimated audience of 33,755,718 people in United States. 61.0% are female, 39.0% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, headspace, Google Home.

The average Virus fan in United States is 43.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (11.7× the country average). Demographically, the Virus audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Virus fans

Demographic split for Virus audience in United States
MetricValue
Female61.0%
Male39.0%
Average age43.5
Estimated audience size33,755,718

Audience persona

The typical Virus fan in United States is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Virus in United States
RegionReachAffinity
Texas4,582,4981.58×
California4,544,5781.22×
Florida2,872,9971.26×
New York2,139,3611.13×
Georgia1,299,4831.25×
North Carolina1,259,7181.24×
Illinois1,230,7791.09×
Pennsylvania1,179,2081.04×
Virginia1,052,2721.28×
Ohio1,047,5961.01×
New Jersey1,010,3981.18×
Michigan886,7541×
Washington798,9211.18×
Massachusetts712,2301.07×
Arizona701,8701.02×
Tennessee697,9031.03×
Indiana638,9951.04×
Maryland622,1221.07×
Missouri533,5630.98×
Colorado479,4410.9×
South Carolina463,4840.91×
Alabama463,0630.98×
Minnesota456,9270.94×
Wisconsin451,3680.89×
Louisiana446,9301.03×
Kentucky422,2001×
Oregon420,7871.09×
Oklahoma379,6181.01×
Mississippi338,9571.22×
Connecticut326,4310.96×
Nevada316,7390.97×
Utah274,3730.91×
Arkansas271,4060.98×
Kansas242,4360.91×
Iowa239,5850.86×
New Mexico164,7680.97×
Idaho154,8160.91×
West Virginia152,2540.97×
Nebraska147,8860.87×
Hawaii132,5850.91×
New Hampshire108,1340.81×
Maine102,6040.85×
Washington, District of Columbia99,4510.98×
Rhode Island89,4440.83×
Delaware78,1840.84×
Montana76,9610.82×
Alaska65,8480.91×
South Dakota61,0650.78×
North Dakota58,4350.84×
Vermont43,7950.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virus audience
BrandAffinityCategory
Governor of Michigan11.7×Politics & Society
Goop8.25×Internet & Social Media
Wok8.53×Food & Beverages
headspace12.01×Health
Google Home8.19×Technology & Electronics
Cherish (group)13.24×Music & Radio
Hibachi9.08×Food & Beverages
Grace Slick9.82×Music & Radio
Elsword17.81×Games
Grinch4.22×Movies & TV
El Paso County, Colorado13.28×Travel & Leisure
Fairy godmother7.03×Literature
Vocal harmony4.14×Music & Radio
TV Fanatic9.19×Movies & TV
Ira Glass14.07×Music & Radio
Hipster7.55×Politics & Society
Israel1.51×Travel & Leisure
Historic site2.99×Arts & Culture
Cryptic crossword10.81×Technology & Electronics
No Escape (1994 film)7.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virus audience
TraitClusterScore
ExtroversionTHRILL1.24
Price SensitivityPREMIUM1.13
Need for SecurityCONSERVATISM1.12
Healthy LifestyleBALANCE1.05
Community OrientationOPEN1.04
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Virus
CountryShare
United States21.4%
Italy5.2%
Brazil3.9%

See Virus audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Virus have in United States?

Virus has an estimated audience of 33,755,718 people in United States, concentrated in Texas and California.

What is the gender split and age of Virus fans?

61.0% of Virus fans are female, 39.0% are male, with an average age of 43.5 years.

Which brands do Virus fans like most?

Virus fans show strongest brand affinity for Governor of Michigan (11.7×), Goop (8.25×), and Wok (8.53×) over the country average.

Where do Virus fans live in United States?

Virus fans in United States are most concentrated in Texas (reach 4,582,498), California (reach 4,544,578), and Florida (reach 2,872,997). These three regions account for the largest share of the active audience.

What other brands do Virus fans also like?

Beyond Virus itself, the audience over-indexes on Goop (8.25×), Wok (8.53×), headspace (12.01×), and Google Home (8.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.