Rascasse Audience Intelligence

Vinegar Audience in United States

A data profile of the people who buy, follow and care about Vinegar in United States — modelled from more than twelve digital signal sources. Vinegar has an estimated audience of 10,948,983 people in United States.

#22among Dish in United States#2122among Topic in United States#254in Food & Beverages

The average Vinegar fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple cider vinegar, Apple cider, Gummi candy, with strongest over-indexing on Apple cider vinegar (20.12× the country average).

Demographically, the Vinegar audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vinegar fan in United States is more female, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Apple cider vinegar.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vinegar profile in United States.

Audience size
10.9M
in United States
Gender
70.0%♀
30.0% male
Age
46.1
average years
Country rank
#3272
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vinegar fans

70.0% are female, 30.0% are male, average age 46.1.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Vinegar audience in United States
MetricValue
Female70.0%
Male30.0%
Average age46.1
Estimated audience size10,948,983
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Vinegar audience in United States
Age bracketShare%
16-196%
20-2913%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Vinegar audience comes from United States.

Worldwide audience distribution share by country for Vinegar
CountryShare
United States41.2%
United Kingdom5.3%
Taiwan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vinegar audience in United States is strongest.

Fig. 05

Top regions by affinity

Vinegar fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.15×
02Alabama~200K1.13×
03New Mexico~60K1.13×
04Arkansas~100K1.11×
05Mississippi~100K1.10×
06California~1.5M1.08×
07Texas~1M1.08×
08Michigan~300K1.08×
09Washington~200K1.08×
10Missouri~200K1.08×
11Georgia~400K1.07×
12Indiana~200K1.07×
13Louisiana~200K1.07×
14West Virginia~50K1.07×
15Kentucky~100K1.06×
16Oregon~100K1.05×
17Oklahoma~100K1.05×
18North Carolina~300K1.04×
19Arizona~200K1.04×
20Wisconsin~200K1.04×
21Nebraska~60K1.04×
22Ohio~300K1.03×
23Tennessee~200K1.03×
24Minnesota~200K1.03×
25Iowa~90K1.03×
26South Carolina~200K1.02×
27Idaho~60K1.02×
28Illinois~400K1.01×
29Kansas~90K1.01×
30South Dakota~30K1.01×
31Alaska~20K1.00×
32Pennsylvania~400K0.99×
33Virginia~300K0.99×
34Maine~40K0.98×
35Montana~30K0.98×
36Florida~700K0.97×
37Maryland~200K0.96×
38North Dakota~20K0.96×
39New York~600K0.93×
40Delaware~30K0.93×
41New Jersey~300K0.91×
42Utah~90K0.91×
43New Hampshire~40K0.91×
44Nevada~90K0.89×
45Vermont~20K0.89×
46Connecticut~100K0.88×
47Colorado~200K0.87×
48Massachusetts~200K0.85×
49Rhode Island~30K0.82×
50Washington, District of Columbia~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Vinegar, United States
0.80×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vinegar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vinegar audience
#·InterestCategoryAffinity×
01Apple cider vinegarFood & Beverages20.12×
02Apple ciderFood & Beverages18.31×
03HariboFood & Beverages13.92×
04Gummi candyFood & Beverages8.77×
05CiderFood & Beverages8.25×
06West AfricaTravel & Leisure6.21×
07ButterFood & Beverages4.08×
08ConfectioneryFood & Beverages4.03×
09VirusHealth3.90×
10WingstopFood & Beverages3.10×
11CandyFood & Beverages3.10×
12Macy'sShopping2.22×
13Old NavyFashion & Accessoires2.17×
14EatingFood & Beverages2.06×
15Sales promotionShopping1.97×
16HappinessHealth1.83×
17CosmeticsBeauty & Wellness1.68×
18ChildKids & Family1.66×
19United StatesTravel & Leisure1.57×
20FamilyKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vinegar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vinegar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
TraditionCONSERVATISM1.66×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vinegar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.03×
Luxury OrientationPREMIUM1.08×
SustainabilityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vinegar have in United States?

Vinegar has an estimated audience of 10,948,983 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vinegar fans?

70.0% of Vinegar fans are female, 30.0% are male, with an average age of 46.1 years.

03

Which brands do Vinegar fans like most?

Vinegar fans show strongest brand affinity for Apple cider vinegar (20.12×), Apple cider (18.31×), and Gummi candy (8.77×) over the country average.

04

Where do Vinegar fans live in United States?

Vinegar fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Vinegar fans also like?

Beyond Vinegar itself, the audience over-indexes on Apple cider (18.31×), Gummi candy (8.77×), Cider (8.25×), and Virus (3.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vinegar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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