Vinegar Audience in United States
Vinegar has an estimated audience of 10,948,983 people in United States. 70.0% are female, 30.0% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Apple cider vinegar, Apple cider, Gummi candy, Cider, Virus.
The average Vinegar fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Apple cider vinegar, Apple cider, Gummi candy, with strongest over-indexing on Apple cider vinegar (20.12× the country average). Demographically, the Vinegar audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Vinegar fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 46.1 |
| Estimated audience size | 10,948,983 |
Audience persona
The typical Vinegar fan in United States is more female, around 46.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Apple cider vinegar.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,322,284 | 1.1× |
| Texas | 1,025,411 | 1.09× |
| Florida | 736,793 | 0.99× |
| New York | 602,821 | 0.99× |
| Illinois | 383,383 | 1.05× |
| Ohio | 372,026 | 1.1× |
| Georgia | 370,513 | 1.1× |
| Pennsylvania | 369,783 | 1× |
| North Carolina | 340,221 | 1.03× |
| Michigan | 329,489 | 1.15× |
| Virginia | 264,323 | 0.99× |
| New Jersey | 252,877 | 0.91× |
| Washington | 246,330 | 1.12× |
| Arizona | 244,000 | 1.09× |
| Tennessee | 237,860 | 1.08× |
| Indiana | 219,723 | 1.1× |
| Missouri | 200,008 | 1.13× |
| Massachusetts | 181,229 | 0.84× |
| Maryland | 179,027 | 0.95× |
| Alabama | 174,977 | 1.14× |
| South Carolina | 173,247 | 1.05× |
| Wisconsin | 172,947 | 1.05× |
| Minnesota | 159,929 | 1.02× |
| Colorado | 155,574 | 0.9× |
| Kentucky | 146,519 | 1.07× |
| Louisiana | 145,765 | 1.03× |
| Oregon | 135,433 | 1.08× |
| Oklahoma | 134,699 | 1.11× |
| Arkansas | 103,576 | 1.15× |
| Mississippi | 99,404 | 1.1× |
| Nevada | 95,539 | 0.9× |
| Connecticut | 93,574 | 0.85× |
| Iowa | 92,007 | 1.02× |
| Utah | 88,147 | 0.9× |
| Kansas | 86,263 | 1× |
| New Mexico | 61,032 | 1.11× |
| Idaho | 56,458 | 1.03× |
| Nebraska | 56,082 | 1.02× |
| West Virginia | 53,790 | 1.05× |
| Hawaii | 52,402 | 1.11× |
| Maine | 37,820 | 0.96× |
| New Hampshire | 37,508 | 0.87× |
| Montana | 28,768 | 0.95× |
| Rhode Island | 26,636 | 0.76× |
| Delaware | 26,326 | 0.87× |
| Washington, District of Columbia | 25,625 | 0.78× |
| South Dakota | 23,838 | 0.94× |
| Alaska | 20,066 | 0.86× |
| North Dakota | 19,797 | 0.88× |
| Vermont | 14,936 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apple cider vinegar | 20.12× | Food & Beverages |
| Apple cider | 18.31× | Food & Beverages |
| Gummi candy | 8.77× | Food & Beverages |
| Cider | 8.25× | Food & Beverages |
| Virus | 3.9× | Health |
| Confectionery | 4.03× | Food & Beverages |
| Wingstop | 3.1× | Food & Beverages |
| Butter | 4.08× | Food & Beverages |
| Haribo | 13.92× | Food & Beverages |
| Eating | 2.06× | Food & Beverages |
| Family | 1.54× | Kids & Family |
| United States | 1.57× | Travel & Leisure |
| Sales promotion | 1.97× | Shopping |
| Candy | 3.1× | Food & Beverages |
| Happiness | 1.83× | Health |
| Macy's | 2.22× | Shopping |
| Euphoria | 1.53× | Movies & TV |
| Old Navy | 2.17× | Fashion & Accessoires |
| Cosmetics | 1.68× | Beauty & Wellness |
| Child | 1.66× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Indulgence | JOY | 1.17 |
| Extroversion | THRILL | 1.17 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.2% |
| United Kingdom | 5.3% |
| Taiwan | 4.4% |
See Vinegar audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Vinegar have in United States?
Vinegar has an estimated audience of 10,948,983 people in United States, concentrated in California and Texas.
What is the gender split and age of Vinegar fans?
70.0% of Vinegar fans are female, 30.0% are male, with an average age of 46.1 years.
Which brands do Vinegar fans like most?
Vinegar fans show strongest brand affinity for Apple cider vinegar (20.12×), Apple cider (18.31×), and Gummi candy (8.77×) over the country average.
Where do Vinegar fans live in United States?
Vinegar fans in United States are most concentrated in California (reach 1,322,284), Texas (reach 1,025,411), and Florida (reach 736,793). These three regions account for the largest share of the active audience.
What other brands do Vinegar fans also like?
Beyond Vinegar itself, the audience over-indexes on Apple cider (18.31×), Gummi candy (8.77×), Cider (8.25×), and Virus (3.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vinegar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.