Haribo Audience in United States

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Haribo has an estimated audience of 1,847,295 people in United States. 71.7% are female, 28.3% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Sabrina Carpenter, Love Island, Bridgit Mendler, Jake Paul, Internet celebrity.

The average Haribo fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sabrina Carpenter, Love Island, Bridgit Mendler, with strongest over-indexing on Sabrina Carpenter (30.05× the country average). Demographically, the Haribo audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Confectionery

Demographics of Haribo fans

Demographic split for Haribo audience in United States
MetricValue
Female71.7%
Male28.3%
Average age41.2
Estimated audience size1,847,295

Audience persona

The typical Haribo fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Haribo in United States
RegionReachAffinity
California267,2191.32×
Texas163,6421.03×
New York148,1761.44×
Illinois123,2002×
Florida119,5000.96×
Wisconsin104,4183.76×
Pennsylvania56,4650.91×
Georgia52,4280.92×
New Jersey49,9251.06×
North Carolina49,0450.88×
Virginia48,9141.09×
Ohio47,8330.84×
Michigan46,3580.96×
Washington44,5631.2×
Massachusetts44,5431.22×
Arizona39,2581.04×
Indiana31,9290.95×
Maryland31,1830.98×
Tennessee29,7110.8×
Colorado28,9430.99×
Minnesota26,9801.02×
Missouri26,5550.89×
Oregon24,2971.15×
South Carolina23,3270.84×
Kentucky20,2200.87×
Louisiana19,9110.84×
Connecticut19,6991.06×
Alabama19,4240.75×
Oklahoma16,9660.83×
Nevada15,7370.88×
Utah15,7140.95×
Arkansas15,1200.99×
Iowa12,6660.83×
Kansas12,4770.86×
Hawaii10,1331.28×
Mississippi9,4950.62×
Nebraska7,3190.79×
Washington, District of Columbia7,0761.27×
Idaho6,8290.74×
Maine6,7421.02×
New Mexico6,5290.7×
New Hampshire6,3370.87×
Rhode Island5,8440.99×
West Virginia5,6200.65×
Delaware3,8290.75×
Montana3,2590.64×
Vermont3,2411×
Alaska2,8530.72×
North Dakota2,5970.68×
South Dakota2,4980.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haribo audience
BrandAffinityCategory
Sabrina Carpenter30.05×Music & Radio
Love Island44.92×Movies & TV
Bridgit Mendler76.74×Movies & TV
Jake Paul26.68×Internet & Social Media
Internet celebrity12.85×Internet & Social Media
Harmonica17.85×Music & Radio
Zara Larsson29.44×Music & Radio
Princess Polly20.2×Fashion & Accessoires
Ross Lynch42.3×Movies & TV
Aritzia13.77×Fashion & Accessoires
Mint (candy)59.09×Food & Beverages
MLB.com12.73×Sports
Pokémon (video game series)11.78×Games
Trolli73.3×Food & Beverages
New-adult fiction17.53×Literature
Depop19.2×Fashion & Accessoires
Millie Bobby Brown9.94×Movies & TV
Swedish Fish87.59×Food & Beverages
Gothic fashion12.92×Fashion & Accessoires
SZA (singer)17.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haribo audience
TraitClusterScore
ExtroversionTHRILL1.71
LGBTQ+ IdentityOPEN1.45
Convenience OrientationPREMIUM1.39
Social Media UsageJOY1.3
Healthy LifestyleBALANCE1.27
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Haribo
CountryShare
United States23.2%
Germany16.3%
United Kingdom7.9%

See Haribo audiences in other countries

More Confectionery audiences in United States

Frequently asked questions

How many fans does Haribo have in United States?

Haribo has an estimated audience of 1,847,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Haribo fans?

71.7% of Haribo fans are female, 28.3% are male, with an average age of 41.2 years.

Which brands do Haribo fans like most?

Haribo fans show strongest brand affinity for Sabrina Carpenter (30.05×), Love Island (44.92×), and Bridgit Mendler (76.74×) over the country average.

Where do Haribo fans live in United States?

Haribo fans in United States are most concentrated in California (reach 267,219), Texas (reach 163,642), and New York (reach 148,176). These three regions account for the largest share of the active audience.

What other brands do Haribo fans also like?

Beyond Haribo itself, the audience over-indexes on Love Island (44.92×), Bridgit Mendler (76.74×), Jake Paul (26.68×), and Internet celebrity (12.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haribo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.