Rascasse Audience Intelligence

Haribo Target Market in United States

A data profile of the people who buy, follow and care about Haribo in United States — modelled from more than twelve digital signal sources. Haribo has an estimated audience of 1,830,814 people in United States.

#1among Confectionery in United States#1565among Brand in United States#924in Food & Beverages

The average Haribo fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sabrina Carpenter, Love Island, Bridgit Mendler, with strongest over-indexing on Sabrina Carpenter (30.05× the country average).

Demographically, the Haribo audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Haribo fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.

Category: Food & Beverages · Type: Brand · Subtype: Confectionery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haribo profile in United States.

Audience size
1.8M
in United States
Gender
71.7%♀
28.3% male
Age
41.2
average years
Country rank
#15260
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Haribo

71.7% are female, 28.3% are male, average age 41.2.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Haribo audience in United States
MetricValue
Female71.7%
Male28.3%
Average age41.2
Estimated audience size1,830,814
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Haribo audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Haribo audience comes from United States.

Worldwide audience distribution share by country for Haribo
CountryShare
United States23.1%
Germany16.3%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haribo audience in United States is strongest.

Fig. 05

Top regions by affinity

Haribo customers by region in United States
#RegionReachAffinity×
01Wisconsin~100K3.57×
02Illinois~100K1.90×
03New York~100K1.32×
04California~300K1.25×
05Hawaii~10K1.23×
06Massachusetts~40K1.21×
07Washington~40K1.17×
08Washington, District of Columbia~6K1.17×
09Oregon~20K1.11×
10Virginia~50K1.08×
11Connecticut~20K1.08×
12New Jersey~50K1.07×
13Texas~200K1.02×
14Minnesota~30K1.01×
15Vermont~3K1.01×
16Maryland~30K1.00×
17Rhode Island~6K1.00×
18Maine~7K0.99×
19Arizona~40K0.98×
20Georgia~60K0.97×
21Arkansas~10K0.97×
22Michigan~50K0.95×
23Colorado~30K0.95×
24Indiana~30K0.94×
25Utah~20K0.94×
26Florida~100K0.93×
27Pennsylvania~60K0.93×
28Alaska~4K0.93×
29New Hampshire~7K0.92×
30North Carolina~50K0.89×
31South Carolina~20K0.89×
32Louisiana~20K0.89×
33Kentucky~20K0.88×
34Nevada~20K0.88×
35Iowa~10K0.88×
36Kansas~10K0.88×
37Nebraska~8K0.88×
38Delaware~4K0.88×
39Missouri~30K0.86×
40Ohio~50K0.85×
41Oklahoma~20K0.85×
42North Dakota~3K0.84×
43Idaho~8K0.83×
44Alabama~20K0.82×
45South Dakota~3K0.82×
46Tennessee~30K0.80×
47Montana~4K0.80×
48New Mexico~7K0.78×
49West Virginia~7K0.77×
50Mississippi~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Haribo, United States
0.73×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haribo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haribo audience
#·InterestCategoryAffinity×
01Swedish FishFood & Beverages87.59×
02Bridgit MendlerMovies & TV76.74×
03TrolliFood & Beverages73.30×
04Mint (candy)Food & Beverages59.09×
05Love IslandMovies & TV44.92×
06Ross LynchMovies & TV42.30×
07Sabrina CarpenterMusic & Radio30.05×
08Zara LarssonMusic & Radio29.44×
09Jake PaulInternet & Social Media26.68×
10WebtoonInternet & Social Media20.87×
11Princess PollyFashion & Accessoires20.20×
12DepopFashion & Accessoires19.20×
13HarmonicaMusic & Radio17.85×
14New-adult fictionLiterature17.53×
15AritziaFashion & Accessoires13.77×
16Gothic fashionFashion & Accessoires12.92×
17Internet celebrityInternet & Social Media12.85×
18MLB.comSports12.73×
19Pokémon (video game series)Games11.78×
20Millie Bobby BrownMovies & TV9.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haribo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haribo audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.57×
Community OrientationOPEN1.52×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haribo audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.39×
SpiritualityBALANCE0.41×
TravellingTHRILL0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Haribo's target market in United States?

Haribo's target market in United States covers an estimated 1,830,814 people, concentrated in California and Texas.

02

What is the gender split and age of Haribo customers?

71.7% of the Haribo audience are female, 28.3% are male, with an average age of 41.2 years.

03

Which brands do Haribo fans like most?

Haribo fans show strongest brand affinity for Sabrina Carpenter (30.05×), Love Island (44.92×), and Bridgit Mendler (76.74×) over the country average.

04

Where do Haribo fans live in United States?

Haribo fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Haribo fans also like?

Beyond Haribo itself, the audience over-indexes on Love Island (44.92×), Bridgit Mendler (76.74×), Zara Larsson (29.44×), and Jake Paul (26.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Confectionery audiences in United States

See Haribo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Haribo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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