Depop Audience in United States

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Depop has an estimated audience of 5,990,046 people in United States. 58.5% are female, 41.5% are male, average age 25.6. Top regions: California, Texas, New York. Top brand affinities: The RealReal, SSENSE, Millie Bobby Brown, Vinted, Hailee Steinfeld.

The average Depop fan in United States is 25.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The RealReal, SSENSE, Millie Bobby Brown, with strongest over-indexing on The RealReal (36.83× the country average). Demographically, the Depop audience skews more female with an average age of 25.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of Depop fans

Demographic split for Depop audience in United States
MetricValue
Female58.5%
Male41.5%
Average age25.6
Estimated audience size5,990,046

Audience persona

The typical Depop fan in United States is more female, around 25.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The RealReal.

Top regions in United States

Top regions ranked by reach for Depop in United States
RegionReachAffinity
California1,057,4831.61×
Texas522,6451.01×
New York470,9321.41×
Florida422,1061.04×
Pennsylvania213,4091.06×
Georgia213,3471.16×
Illinois205,7001.03×
North Carolina200,7381.11×
Virginia170,7411.17×
New Jersey167,9731.1×
Ohio160,6980.87×
Washington159,1381.32×
Massachusetts150,1431.27×
Michigan149,6620.96×
Arizona128,2151.05×
Maryland123,2151.2×
Tennessee108,6160.9×
Indiana107,0840.98×
Oregon107,0321.56×
Colorado98,1831.04×
Wisconsin88,6900.98×
Minnesota83,3340.97×
Missouri82,9080.86×
South Carolina80,8980.9×
Utah74,3931.39×
Connecticut71,0701.18×
Kentucky63,1980.84×
Louisiana62,8490.81×
Nevada58,5021.01×
Alabama57,4510.69×
Oklahoma55,2120.83×
Arkansas41,8640.85×
Kansas38,1700.81×
Iowa37,4400.76×
Mississippi35,3920.72×
Idaho30,7821.02×
Hawaii28,8361.12×
New Mexico24,8110.83×
New Hampshire24,2071.03×
Nebraska22,5320.75×
Rhode Island21,7701.14×
Washington, District of Columbia21,2601.18×
Maine20,9860.98×
West Virginia20,1780.72×
Delaware16,2170.98×
Vermont15,2851.45×
Montana14,6750.88×
Alaska10,0200.78×
South Dakota7,6100.55×
North Dakota6,8420.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Depop audience
BrandAffinityCategory
The RealReal36.83×Fashion & Accessoires
SSENSE18.51×Shopping
Millie Bobby Brown6.29×Movies & TV
Vinted49.27×Fashion & Accessoires
Hailee Steinfeld5.93×Movies & TV
Sabrina Carpenter5.03×Music & Radio
NBA2.28×Sports
Vintage Store16.93×Shopping
YouTube Music3.9×Internet & Social Media
Society615.64×Shopping
Beauty1.75×Beauty & Wellness
Dolls Kill14.12×Shopping
Harry Potter2.42×Movies & TV
Cosmetics2×Beauty & Wellness
NFL1.86×Sports
Maison Margiela9.99×Fashion & Accessoires
Concerts2.24×Music & Radio
Nice Kicks13.69×Fashion & Accessoires
Taylor Swift2.66×Music & Radio
The Gilded Age2.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Depop audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.32
SustainabilityBALANCE4.25
Pet OwnershipJOY1.76
Early Adopter MentalityPOWER1.6
Luxury OrientationPREMIUM1.52
Community OrientationOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Depop
CountryShare
United States53.6%
United Kingdom9.4%
Australia6.4%

See Depop audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Depop have in United States?

Depop has an estimated audience of 5,990,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Depop fans?

58.5% of Depop fans are female, 41.5% are male, with an average age of 25.6 years.

Which brands do Depop fans like most?

Depop fans show strongest brand affinity for The RealReal (36.83×), SSENSE (18.51×), and Millie Bobby Brown (6.29×) over the country average.

Where do Depop fans live in United States?

Depop fans in United States are most concentrated in California (reach 1,057,483), Texas (reach 522,645), and New York (reach 470,932). These three regions account for the largest share of the active audience.

What other brands do Depop fans also like?

Beyond Depop itself, the audience over-indexes on SSENSE (18.51×), Millie Bobby Brown (6.29×), Vinted (49.27×), and Hailee Steinfeld (5.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Depop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.