Rascasse Audience Intelligence

Depop Audience Demographics in United States

Depop has an estimated audience of 6.8M people in United States.

#132among websites & media in United States
#262in Fashion & Accessoires

The average Depop fan in United States is 26.4 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Vinted, The RealReal, SSENSE, with strongest over-indexing on Vinted (49.27× the country average).

Demographically, the Depop audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

The typical Depop fan in United States is more female, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vinted.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
58.5%♀
41.5% male
Age
26.4
average years
Country rank
#5063
among all objects in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Depop

58.5% are female, 41.5% are male, average age 26.4.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Depop audience in United States
MetricValue
Female58.5%
Male41.5%
Average age26.4
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Depop audience in United States
Age bracketShare%
16-2462%
25-3420%
35-449%
45-546%
55+3%
Fig. 04

Worldwide distribution

56.8%

of the worldwide Depop audience comes from United States.

Worldwide audience distribution share by country for Depop
CountryShare
United States56.8%
United Kingdom8.5%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Depop fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.46×
02Oregon~100K1.42×
03California~1M1.35×
04New York~500K1.26×
05Utah~80K1.26×
06Washington~200K1.21×
07Massachusetts~200K1.21×
08Maryland~100K1.15×
09Rhode Island~20K1.15×
10Virginia~200K1.14×
11Connecticut~80K1.13×
12Georgia~300K1.12×
13Washington, District of Columbia~20K1.11×
14Hawaii~30K1.10×
15North Carolina~200K1.09×
16Maine~30K1.09×
17New Hampshire~30K1.07×
18New Jersey~200K1.05×
19Pennsylvania~300K1.04×
20Idaho~40K1.03×
21Delaware~20K1.01×
22Arizona~200K1.00×
23Alaska~10K1.00×
24Illinois~300K0.98×
25Indiana~100K0.98×
26Wisconsin~100K0.98×
27Texas~500K0.97×
28Minnesota~100K0.97×
29Florida~400K0.96×
30Tennessee~100K0.96×
31Michigan~200K0.94×
32Colorado~100K0.94×
33Montana~20K0.94×
34Arkansas~60K0.93×
35Kentucky~80K0.92×
36Missouri~100K0.91×
37South Carolina~100K0.91×
38Nevada~60K0.91×
39Kansas~50K0.89×
40Alabama~90K0.88×
41Louisiana~80K0.88×
42Mississippi~50K0.88×
43Oklahoma~70K0.87×
44Ohio~200K0.85×
45Iowa~50K0.83×
46Nebraska~30K0.82×
47New Mexico~40K0.81×
48West Virginia~30K0.78×
49North Dakota~10K0.71×
50South Dakota~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Depop, United States
0.66×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Depop audience vs. the country average
#·InterestCategoryAffinity×
01VintedFashion & Accessoires49.27×
02The RealRealFashion & Accessoires36.83×
03SSENSEShopping18.51×
04Vintage StoreShopping16.93×
05Society6Shopping15.64×
06Dolls KillShopping14.12×
07Nice KicksFashion & Accessoires13.69×
08Maison MargielaFashion & Accessoires9.99×
09Millie Bobby BrownMovies & TV6.29×
10Hailee SteinfeldMovies & TV5.93×
11Sabrina CarpenterMusic & Radio5.03×
12YouTube MusicInternet & Social Media3.90×
13Taylor SwiftMusic & Radio2.66×
14MarshallsFashion & Accessoires2.53×
15Harry PotterMovies & TV2.42×
16NBASports2.28×
17ConcertsMusic & Radio2.24×
18CosmeticsBeauty & Wellness2.00×
19NFLSports1.86×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Depop audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Depop audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
Design AffinityPREMIUM1.40×
Quality AwarenessPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Depop audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.40×
Community OrientationOPEN0.43×
IndividualismJOY0.46×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Depop over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/depop-155621” · Methodology