Rascasse Audience Intelligence

Depop Audience in United States

A data profile of the people who buy, follow and care about Depop in United States — modelled from more than twelve digital signal sources. Depop has an estimated audience of 6,835,550 people in United States.

#132among Website / Newspaper / Magazine in United States#258in Fashion & Accessoires

The average Depop fan in United States is 25.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The RealReal, Vinted, SSENSE, with strongest over-indexing on The RealReal (36.83× the country average).

Demographically, the Depop audience skews more female with an average age of 25.6, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Depop fan in United States is more female, around 25.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The RealReal.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Depop profile in United States.

Audience size
6.8M
in United States
Gender
58.5%♀
41.5% male
Age
25.6
average years
Country rank
#5126
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Depop

58.5% are female, 41.5% are male, average age 25.6.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Depop audience in United States
MetricValue
Female58.5%
Male41.5%
Average age25.6
Estimated audience size6,835,550
Fig. 03

Age distribution

Ø 25.6
average years
Age distribution of the Depop audience in United States
Age bracketShare%
16-1962%
20-2920%
30-399%
40-496%
50+3%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Depop audience comes from United States.

Worldwide audience distribution share by country for Depop
CountryShare
United States56.4%
United Kingdom8.5%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Depop audience in United States is strongest.

Fig. 05

Top regions by affinity

Depop fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.46×
02Oregon~100K1.42×
03California~900K1.35×
04New York~400K1.26×
05Utah~70K1.26×
06Washington~100K1.21×
07Massachusetts~100K1.21×
08Maryland~100K1.15×
09Rhode Island~20K1.15×
10Virginia~200K1.14×
11Connecticut~70K1.13×
12Georgia~200K1.12×
13Washington, District of Columbia~20K1.11×
14Hawaii~30K1.10×
15North Carolina~200K1.09×
16Maine~20K1.09×
17New Hampshire~30K1.07×
18New Jersey~200K1.05×
19Pennsylvania~200K1.04×
20Idaho~30K1.03×
21Delaware~20K1.01×
22Arizona~100K1.00×
23Alaska~10K1.00×
24Illinois~200K0.98×
25Indiana~100K0.98×
26Wisconsin~90K0.98×
27Texas~500K0.97×
28Minnesota~80K0.97×
29Florida~400K0.96×
30Tennessee~100K0.96×
31Michigan~100K0.94×
32Colorado~90K0.94×
33Montana~20K0.94×
34Arkansas~50K0.93×
35Kentucky~70K0.92×
36Missouri~90K0.91×
37South Carolina~80K0.91×
38Nevada~50K0.91×
39Kansas~40K0.89×
40Alabama~70K0.88×
41Louisiana~70K0.88×
42Mississippi~40K0.88×
43Oklahoma~60K0.87×
44Ohio~200K0.85×
45Iowa~40K0.83×
46Nebraska~20K0.82×
47New Mexico~20K0.81×
48West Virginia~20K0.78×
49North Dakota~9K0.71×
50South Dakota~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Depop, United States
0.66×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Depop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Depop audience
#·InterestCategoryAffinity×
01VintedFashion & Accessoires49.27×
02The RealRealFashion & Accessoires36.83×
03SSENSEShopping18.51×
04Vintage StoreShopping16.93×
05Society6Shopping15.64×
06Dolls KillShopping14.12×
07Nice KicksFashion & Accessoires13.69×
08Maison MargielaFashion & Accessoires9.99×
09Millie Bobby BrownMovies & TV6.29×
10Hailee SteinfeldMovies & TV5.93×
11Sabrina CarpenterMusic & Radio5.03×
12YouTube MusicInternet & Social Media3.90×
13MarshallsFashion & Accessoires2.53×
14Harry PotterMovies & TV2.42×
15NBASports2.28×
16ConcertsMusic & Radio2.24×
17ChaserMusic & Radio2.20×
18CosmeticsBeauty & Wellness2.00×
19NFLSports1.86×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Depop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Depop audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
Design AffinityPREMIUM1.40×
Quality AwarenessPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Depop audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.40×
Community OrientationOPEN0.43×
IndividualismJOY0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Depop have in United States?

Depop has an estimated audience of 6,835,550 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Depop fans?

58.5% of Depop fans are female, 41.5% are male, with an average age of 25.6 years.

03

Which brands do Depop fans like most?

Depop fans show strongest brand affinity for The RealReal (36.83×), Vinted (49.27×), and SSENSE (18.51×) over the country average.

04

Where do Depop fans live in United States?

Depop fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Depop fans also like?

Beyond Depop itself, the audience over-indexes on Vinted (49.27×), SSENSE (18.51×), Millie Bobby Brown (6.29×), and NFL (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Depop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Depop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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