SSENSE Audience in United States

SSENSE logo

SSENSE has an estimated audience of 3,096,090 people in United States. 55.0% are female, 45.0% are male, average age 27.7. Top regions: New York, California, Texas. Top brand affinities: Harry Potter, Macy's, Target Corporation, Millie Bobby Brown, Aldi.

The average SSENSE fan in United States is 27.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Harry Potter, Macy's, Target Corporation, with strongest over-indexing on Harry Potter (1.94× the country average). Demographically, the SSENSE audience skews balanced with an average age of 27.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

Demographics of SSENSE fans

Demographic split for SSENSE audience in United States
MetricValue
Female55.0%
Male45.0%
Average age27.7
Estimated audience size3,096,090

Audience persona

The typical SSENSE fan in United States is balanced, around 27.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for SSENSE in United States
RegionReachAffinity
New York769,8924.45×
California724,7942.13×
Texas234,0440.88×
Florida231,7491.11×
Illinois208,2472.02×
Georgia172,6551.81×
New Jersey167,1072.12×
Pennsylvania145,9561.4×
Maryland124,6042.34×
Massachusetts107,2261.76×
Virginia95,4681.27×
Michigan86,5021.07×
Washington83,3561.34×
North Carolina79,2460.85×
Ohio68,8980.72×
Connecticut43,8941.41×
Arizona43,6370.69×
Louisiana42,2851.06×
Tennessee42,2810.68×
Alabama38,9590.9×
Indiana38,9570.69×
Missouri37,1910.75×
Oregon33,7780.95×
South Carolina30,7710.66×
Washington, District of Columbia30,2973.26×
Wisconsin29,6140.64×
Nevada27,9650.93×
Minnesota27,8230.63×
Colorado27,6830.57×
Mississippi18,9260.74×
Kentucky17,7380.46×
Utah14,1540.51×
Oklahoma13,5340.39×
Hawaii12,3520.93×
Delaware11,7751.38×
Arkansas11,5320.45×
Rhode Island11,1401.13×
Kansas10,2130.42×
Iowa9,6960.38×
New Mexico6,3830.41×
Nebraska6,2390.4×
New Hampshire6,2220.51×
Maine6,0610.55×
West Virginia5,3780.37×
Idaho5,2160.34×
Alaska4,4680.67×
Vermont3,3860.62×
Montana2,6750.31×
North Dakota2,2610.36×
South Dakota2,0810.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SSENSE audience
BrandAffinityCategory
Harry Potter1.94×Movies & TV
Macy's1.66×Shopping
Target Corporation1.62×Shopping
Millie Bobby Brown3.15×Movies & TV
Aldi1.77×Shopping
Yahoo!ショッピング1.99×
Fashion Nova2.29×Shopping
Taylor Swift1.93×Music & Radio
Yahoo!奇摩名人娛樂1.8×Internet & Social Media
Kohl's1.5×Shopping
Casey1.99×Music & Radio
Kroger1.73×Food & Beverages
1080i1.75×Technology & Electronics
Makeup Lessons3.47×Beauty & Wellness
The RealReal5.74×Fashion & Accessoires
Spirit Halloween2.21×Kids & Family
Aritzia2.83×Fashion & Accessoires
Makeup Tutorials2.38×Beauty & Wellness
Maison Margiela5.42×Fashion & Accessoires
Beetlejuice1.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SSENSE audience
TraitClusterScore
Luxury OrientationPREMIUM3.04
IndulgenceJOY2.91
SustainabilityBALANCE2.52
LGBTQ+ IdentityOPEN2.13
Design AffinityPREMIUM2.12
Early Adopter MentalityPOWER1.99

Worldwide distribution

Worldwide audience distribution share by country for SSENSE
CountryShare
China28.6%
United States24.7%
Japan10.0%

See SSENSE audiences in other countries

More Luxury fashion shop audiences in United States

Frequently asked questions

How many fans does SSENSE have in United States?

SSENSE has an estimated audience of 3,096,090 people in United States, concentrated in New York and California.

What is the gender split and age of SSENSE fans?

55.0% of SSENSE fans are female, 45.0% are male, with an average age of 27.7 years.

Which brands do SSENSE fans like most?

SSENSE fans show strongest brand affinity for Harry Potter (1.94×), Macy's (1.66×), and Target Corporation (1.62×) over the country average.

Where do SSENSE fans live in United States?

SSENSE fans in United States are most concentrated in New York (reach 769,892), California (reach 724,794), and Texas (reach 234,044). These three regions account for the largest share of the active audience.

What other brands do SSENSE fans also like?

Beyond SSENSE itself, the audience over-indexes on Macy's (1.66×), Target Corporation (1.62×), Millie Bobby Brown (3.15×), and Aldi (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SSENSE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.