Rascasse Audience Intelligence

SSENSE Target Market in United States

A data profile of the people who buy, follow and care about SSENSE in United States — modelled from more than twelve digital signal sources. SSENSE has an estimated audience of 2,939,425 people in United States.

#3among Luxury fashion shop in United States#1076among Brand in United States#212in Shopping

The average SSENSE fan in United States is 27.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Harry Potter, Macy's, Target Corporation, with strongest over-indexing on Harry Potter (1.94× the country average).

Demographically, the SSENSE audience skews balanced with an average age of 27.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SSENSE fan in United States is balanced, around 27.7 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SSENSE profile in United States.

Audience size
2.9M
in United States
Gender
55.0%♀
45.0% male
Age
27.7
average years
Country rank
#10484
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SSENSE

55.0% are female, 45.0% are male, average age 27.7.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for SSENSE audience in United States
MetricValue
Female55.0%
Male45.0%
Average age27.7
Estimated audience size2,939,425
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the SSENSE audience in United States
Age bracketShare%
16-1952%
20-2924%
30-3913%
40-498%
50+4%
Fig. 04

Worldwide distribution

23.8%

of the worldwide SSENSE audience comes from United States.

Worldwide audience distribution share by country for SSENSE
CountryShare
China29.0%
United States23.8%
Japan10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SSENSE audience in United States is strongest.

Fig. 05

Top regions by affinity

SSENSE customers by region in United States
#RegionReachAffinity×
01New York~700K4.24×
02Washington, District of Columbia~30K3.32×
03Maryland~100K2.31×
04California~700K2.12×
05New Jersey~200K2.06×
06Illinois~200K1.89×
07Georgia~200K1.77×
08Massachusetts~100K1.68×
09Connecticut~40K1.39×
10Delaware~10K1.39×
11Pennsylvania~100K1.34×
12Washington~80K1.33×
13Virginia~90K1.25×
14Rhode Island~10K1.18×
15Florida~200K1.11×
16Louisiana~40K1.08×
17Michigan~90K1.06×
18Oregon~30K0.98×
19Hawaii~10K0.97×
20Nevada~30K0.95×
21Alabama~40K0.88×
22Texas~200K0.85×
23Alaska~6K0.85×
24North Carolina~80K0.84×
25Mississippi~20K0.77×
26Ohio~70K0.73×
27Missouri~40K0.73×
28Vermont~4K0.70×
29Arizona~40K0.69×
30Tennessee~40K0.69×
31Indiana~40K0.67×
32South Carolina~30K0.67×
33Wisconsin~30K0.64×
34Colorado~30K0.62×
35Minnesota~30K0.62×
36Maine~7K0.61×
37New Hampshire~7K0.56×
38Utah~10K0.54×
39Kansas~10K0.54×
40Arkansas~10K0.49×
41North Dakota~3K0.49×
42Kentucky~20K0.48×
43New Mexico~7K0.47×
44West Virginia~7K0.45×
45Nebraska~7K0.44×
46Montana~4K0.44×
47South Dakota~3K0.44×
48Oklahoma~10K0.42×
49Iowa~10K0.41×
50Idaho~6K0.41×
Fig. 06

Affinity by region

Affinity by region — SSENSE, United States
0.41×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SSENSE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SSENSE audience
#·InterestCategoryAffinity×
01The RealRealFashion & Accessoires5.74×
02Maison MargielaFashion & Accessoires5.42×
03FentyBeautyBeauty & Wellness4.28×
04Makeup LessonsBeauty & Wellness3.47×
05Millie Bobby BrownMovies & TV3.15×
06AritziaFashion & Accessoires2.83×
07Makeup TutorialsBeauty & Wellness2.38×
08Fashion NovaShopping2.29×
09Spirit HalloweenKids & Family2.21×
10CaseyMusic & Radio1.99×
11Harry PotterMovies & TV1.94×
12Taylor SwiftMusic & Radio1.93×
13ManhattanTravel & Leisure1.79×
14AldiShopping1.77×
151080iTechnology & Electronics1.75×
16KrogerFood & Beverages1.73×
17ChildbirthKids & Family1.67×
18Macy'sShopping1.66×
19Target CorporationShopping1.62×
20Kohl'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SSENSE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SSENSE audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
Luxury OrientationPREMIUM1.41×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SSENSE audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Need for SecurityCONSERVATISM0.59×
PatriotismCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SSENSE's target market in United States?

SSENSE's target market in United States covers an estimated 2,939,425 people, concentrated in New York and California.

02

What is the gender split and age of SSENSE customers?

55.0% of the SSENSE audience are female, 45.0% are male, with an average age of 27.7 years.

03

Which brands do SSENSE fans like most?

SSENSE fans show strongest brand affinity for Harry Potter (1.94×), Macy's (1.66×), and Target Corporation (1.62×) over the country average.

04

Where do SSENSE fans live in United States?

SSENSE fans in United States are most concentrated in New York (reach ~700K), California (reach ~700K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SSENSE fans also like?

Beyond SSENSE itself, the audience over-indexes on Macy's (1.66×), Target Corporation (1.62×), Millie Bobby Brown (3.15×), and Aldi (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion shop audiences in United States

See SSENSE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SSENSE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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