Rascasse Audience Intelligence

FentyBeauty Target Market in United States

A data profile of the people who buy, follow and care about FentyBeauty in United States — modelled from more than twelve digital signal sources. FentyBeauty has an estimated audience of 6,422,677 people in United States.

#22among Cosmetics in United States#558among Brand in United States#119in Beauty & Wellness

The average FentyBeauty fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Huda Beauty, Anastasia Beverly Hills, Fashion Nova, with strongest over-indexing on Huda Beauty (13.27× the country average).

Demographically, the FentyBeauty audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FentyBeauty fan in United States is more female, around 31.0 years old, with strong Design Affinity tendencies and a notable affinity for Huda Beauty.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FentyBeauty profile in United States.

Audience size
6.4M
in United States
Gender
82.9%♀
17.1% male
Age
31.0
average years
Country rank
#5409
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FentyBeauty

82.9% are female, 17.1% are male, average age 31.0.

Fig. 02

Gender split

82.9%
Female
17.1%
Male
Demographic split for FentyBeauty audience in United States
MetricValue
Female82.9%
Male17.1%
Average age31.0
Estimated audience size6,422,677
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the FentyBeauty audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

41.2%

of the worldwide FentyBeauty audience comes from United States.

Worldwide audience distribution share by country for FentyBeauty
CountryShare
United States41.2%
United Kingdom9.0%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FentyBeauty audience in United States is strongest.

Fig. 05

Top regions by affinity

FentyBeauty customers by region in United States
#RegionReachAffinity×
01Maryland~200K1.89×
02Georgia~400K1.86×
03New York~600K1.56×
04Louisiana~100K1.50×
05Mississippi~80K1.48×
06New Jersey~200K1.42×
07Washington, District of Columbia~30K1.39×
08Delaware~20K1.37×
09Alabama~100K1.33×
10Texas~700K1.31×
11North Carolina~300K1.31×
12Virginia~200K1.31×
13California~900K1.23×
14Florida~500K1.23×
15Illinois~300K1.22×
16South Carolina~100K1.17×
17Connecticut~70K1.12×
18Nevada~70K1.11×
19Pennsylvania~200K1.09×
20Arizona~100K1.08×
21Tennessee~100K1.07×
22Michigan~200K1.06×
23Massachusetts~100K1.00×
24Arkansas~50K0.97×
25Missouri~100K0.96×
26New Mexico~30K0.96×
27Rhode Island~20K0.96×
28Ohio~200K0.95×
29Indiana~100K0.89×
30Washington~100K0.87×
31Oklahoma~60K0.86×
32Kentucky~70K0.85×
33Kansas~40K0.80×
34Hawaii~20K0.78×
35Colorado~80K0.77×
36Minnesota~70K0.77×
37Nebraska~20K0.76×
38Alaska~10K0.75×
39Wisconsin~70K0.74×
40North Dakota~10K0.74×
41Oregon~50K0.73×
42West Virginia~20K0.71×
43Utah~40K0.67×
44South Dakota~10K0.66×
45Idaho~20K0.64×
46New Hampshire~20K0.64×
47Iowa~30K0.63×
48Vermont~7K0.62×
49Montana~10K0.61×
50Maine~10K0.60×
Fig. 06

Affinity by region

Affinity by region — FentyBeauty, United States
0.60×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FentyBeauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FentyBeauty audience
#·InterestCategoryAffinity×
01Anastasia Beverly HillsBeauty & Wellness14.49×
02Huda BeautyBeauty & Wellness13.27×
03Dolls KillShopping9.66×
04Media Take OutInternet & Social Media8.47×
05Maison MargielaFashion & Accessoires6.79×
06Makeup LessonsBeauty & Wellness4.77×
07Fashion NovaShopping4.17×
08Bath and BodyworksShopping3.79×
09Health And BeautyBeauty & Wellness3.68×
10Makeup TutorialsBeauty & Wellness3.45×
11Long hairBeauty & Wellness3.01×
12Curly HairBeauty & Wellness2.95×
13Spirit HalloweenKids & Family2.70×
14NordstromShopping2.41×
15Harry PotterMovies & TV2.23×
16SephoraShopping2.20×
17Taylor SwiftMusic & Radio2.19×
18ChildbirthKids & Family2.18×
19SpotifyInternet & Social Media1.54×
20Target CorporationShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FentyBeauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FentyBeauty audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.68×
SustainabilityBALANCE1.59×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FentyBeauty audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.57×
DIY MentalityTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FentyBeauty's target market in United States?

FentyBeauty's target market in United States covers an estimated 6,422,677 people, concentrated in California and Texas.

02

What is the gender split and age of FentyBeauty customers?

82.9% of the FentyBeauty audience are female, 17.1% are male, with an average age of 31.0 years.

03

Which brands do FentyBeauty fans like most?

FentyBeauty fans show strongest brand affinity for Huda Beauty (13.27×), Anastasia Beverly Hills (14.49×), and Fashion Nova (4.17×) over the country average.

04

Where do FentyBeauty fans live in United States?

FentyBeauty fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do FentyBeauty fans also like?

Beyond FentyBeauty itself, the audience over-indexes on Anastasia Beverly Hills (14.49×), Fashion Nova (4.17×), Harry Potter (2.23×), and Nordstrom (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See FentyBeauty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FentyBeauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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