FentyBeauty Audience in United States

FentyBeauty logo

FentyBeauty has an estimated audience of 6,453,135 people in United States. 82.9% are female, 17.1% are male, average age 31.0. Top regions: California, Texas, New York. Top brand affinities: Huda Beauty, Anastasia Beverly Hills, Fashion Nova, Harry Potter, Nordstrom.

The average FentyBeauty fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Huda Beauty, Anastasia Beverly Hills, Fashion Nova, with strongest over-indexing on Huda Beauty (13.27× the country average). Demographically, the FentyBeauty audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of FentyBeauty fans

Demographic split for FentyBeauty audience in United States
MetricValue
Female82.9%
Male17.1%
Average age31.0
Estimated audience size6,453,135

Audience persona

The typical FentyBeauty fan in United States is more female, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Huda Beauty.

Top regions in United States

Top regions ranked by reach for FentyBeauty in United States
RegionReachAffinity
California923,4481.3×
Texas752,1261.36×
New York587,4641.63×
Florida548,9331.26×
Georgia356,3831.79×
Illinois276,7601.29×
North Carolina260,2001.34×
Pennsylvania244,3871.12×
New Jersey236,8471.44×
Virginia208,8911.33×
Maryland206,2711.86×
Ohio192,7710.97×
Michigan181,5601.08×
Arizona149,9751.14×
Tennessee139,1611.08×
Massachusetts127,6061×
Louisiana119,5111.44×
Washington118,3990.91×
Alabama116,3181.29×
South Carolina111,6191.15×
Indiana106,5730.9×
Missouri100,7980.97×
Colorado79,9420.79×
Mississippi75,5821.42×
Wisconsin73,1520.75×
Minnesota72,5070.78×
Nevada71,7761.15×
Connecticut71,4611.1×
Kentucky68,1190.84×
Oklahoma64,2460.9×
Oregon55,1420.75×
Arkansas50,0870.94×
Kansas39,8760.78×
Utah38,7660.67×
Iowa32,4440.61×
New Mexico30,2380.93×
Washington, District of Columbia26,8601.38×
Nebraska24,2470.75×
Delaware22,9501.29×
Hawaii21,7490.78×
Rhode Island19,8580.97×
Idaho19,6220.61×
West Virginia19,4270.65×
New Hampshire15,0620.59×
Maine12,2830.53×
Montana9,2420.52×
Alaska9,0200.65×
North Dakota8,7130.66×
South Dakota8,6590.58×
Vermont5,3580.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FentyBeauty audience
BrandAffinityCategory
Huda Beauty13.27×Beauty & Wellness
Anastasia Beverly Hills14.49×Beauty & Wellness
Fashion Nova4.17×Shopping
Harry Potter2.23×Movies & TV
Nordstrom2.41×Shopping
Bath and Bodyworks3.79×Shopping
Health And Beauty3.68×Beauty & Wellness
Media Take Out8.47×Internet & Social Media
Makeup Tutorials3.45×Beauty & Wellness
Sephora2.2×Shopping
Makeup Lessons4.77×Beauty & Wellness
Yahoo!奇摩名人娛樂2.13×Internet & Social Media
Curly Hair2.95×Beauty & Wellness
Taylor Swift2.19×Music & Radio
Spotify1.54×Internet & Social Media
Dolls Kill9.66×Shopping
Long hair3.01×Beauty & Wellness
Barbie2.72×Movies & TV
Maison Margiela6.79×Fashion & Accessoires
Target Corporation1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FentyBeauty audience
TraitClusterScore
SustainabilityBALANCE2.92
Design AffinityPREMIUM1.88
Luxury OrientationPREMIUM1.77
Quality AwarenessPREMIUM1.7
IndulgenceJOY1.68
Pet OwnershipJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for FentyBeauty
CountryShare
United States41.3%
United Kingdom9.0%
France5.1%

See FentyBeauty audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does FentyBeauty have in United States?

FentyBeauty has an estimated audience of 6,453,135 people in United States, concentrated in California and Texas.

What is the gender split and age of FentyBeauty fans?

82.9% of FentyBeauty fans are female, 17.1% are male, with an average age of 31.0 years.

Which brands do FentyBeauty fans like most?

FentyBeauty fans show strongest brand affinity for Huda Beauty (13.27×), Anastasia Beverly Hills (14.49×), and Fashion Nova (4.17×) over the country average.

Where do FentyBeauty fans live in United States?

FentyBeauty fans in United States are most concentrated in California (reach 923,448), Texas (reach 752,126), and New York (reach 587,464). These three regions account for the largest share of the active audience.

What other brands do FentyBeauty fans also like?

Beyond FentyBeauty itself, the audience over-indexes on Anastasia Beverly Hills (14.49×), Fashion Nova (4.17×), Harry Potter (2.23×), and Nordstrom (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FentyBeauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.