Huda Beauty Audience in United States

Huda Beauty logo

Huda Beauty has an estimated audience of 4,320,666 people in United States. 87.2% are female, 12.8% are male, average age 29.1. Top regions: California, Texas, New York. Top brand affinities: Music, Sports, Arts and music, Entertainment, Energy.

The average Huda Beauty fan in United States is 29.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Music, Sports, Arts and music, with strongest over-indexing on Music (2.81× the country average). Demographically, the Huda Beauty audience skews more female with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Huda Beauty fans

Demographic split for Huda Beauty audience in United States
MetricValue
Female87.2%
Male12.8%
Average age29.1
Estimated audience size4,320,666

Audience persona

The typical Huda Beauty fan in United States is more female, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for Huda Beauty in United States
RegionReachAffinity
California968,2292.04×
Texas619,6501.67×
New York470,4091.95×
Florida367,4271.26×
Illinois244,0731.7×
Michigan196,6821.74×
New Jersey185,5921.69×
Georgia158,6641.19×
Virginia158,1041.5×
Pennsylvania143,2120.98×
North Carolina129,7331×
Ohio119,7980.9×
Arizona114,8351.3×
Washington107,7591.24×
Maryland103,5461.39×
Massachusetts96,3851.13×
Tennessee84,0170.97×
Indiana64,3420.82×
Colorado64,1540.94×
Louisiana62,1351.12×
Minnesota61,3160.99×
Nevada54,2491.3×
Missouri53,9830.78×
Alabama53,7220.89×
Connecticut48,6031.12×
Wisconsin48,3810.74×
South Carolina47,4770.73×
Oregon46,7820.94×
Kentucky45,6310.84×
Oklahoma40,8880.85×
Utah31,5680.82×
Mississippi30,9460.87×
Kansas29,1150.86×
Arkansas28,0830.79×
New Mexico25,2121.16×
Iowa22,2090.62×
Nebraska18,0100.83×
Idaho16,6870.77×
West Virginia13,8180.69×
Hawaii13,3540.72×
Washington, District of Columbia13,3501.03×
Rhode Island12,0440.88×
Delaware11,3600.95×
New Hampshire10,4190.61×
Maine8,6850.56×
South Dakota5,9170.59×
Montana5,5800.47×
North Dakota5,5770.63×
Alaska5,3040.57×
Vermont3,2410.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Huda Beauty audience
BrandAffinityCategory
Music2.81×Business & Career
Sports2.86×Sports
Arts and music2.75×Arts & Culture
Entertainment2.85×Movies & TV
Energy4.1×Home & Garden
Food and drink2.55×Food & Beverages
Celebrity3.34×Movies & TV
Movies2.57×Movies & TV
Food2.52×Food & Beverages
Live events2.57×Music & Radio
Reading2.45×Literature
Parent3.66×Kids & Family
Popular music3.52×Music & Radio
Consumer electronics2.39×Technology & Electronics
Pets2.46×Pets & Animals
Outdoor recreation2.45×Sports
Wildlife3.59×Travel & Leisure
College football3.96×Sports
Games2.19×Games
Adventure3.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Huda Beauty audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
Luxury OrientationPREMIUM2.22
Pet OwnershipJOY1.58
Design AffinityPREMIUM1.53
SustainabilityBALANCE1.23
MindfulnessBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Huda Beauty
CountryShare
United States26.4%
United Kingdom7.7%
France6.0%

See Huda Beauty audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Huda Beauty have in United States?

Huda Beauty has an estimated audience of 4,320,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Huda Beauty fans?

87.2% of Huda Beauty fans are female, 12.8% are male, with an average age of 29.1 years.

Which brands do Huda Beauty fans like most?

Huda Beauty fans show strongest brand affinity for Music (2.81×), Sports (2.86×), and Arts and music (2.75×) over the country average.

Where do Huda Beauty fans live in United States?

Huda Beauty fans in United States are most concentrated in California (reach 968,229), Texas (reach 619,650), and New York (reach 470,409). These three regions account for the largest share of the active audience.

What other brands do Huda Beauty fans also like?

Beyond Huda Beauty itself, the audience over-indexes on Sports (2.86×), Arts and music (2.75×), Entertainment (2.85×), and Energy (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Huda Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.