Rascasse Audience Intelligence

MLB.com Audience in United States

A data profile of the people who buy, follow and care about MLB.com in United States — modelled from more than twelve digital signal sources. MLB.com has an estimated audience of 16,518,014 people in United States.

#53among Website / Newspaper / Magazine in United States#149in Sports

The average MLB.com fan in United States is 34.6 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Washington.

Top brand affinities include Sports, Arts and music, Outdoor recreation, with strongest over-indexing on Sports (1.6× the country average).

Demographically, the MLB.com audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MLB.com fan in United States is more male, around 34.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sports.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MLB.com profile in United States.

Audience size
16.5M
in United States
Gender
33.3%♀
66.7% male
Age
34.6
average years
Country rank
#2087
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MLB.com

33.3% are female, 66.7% are male, average age 34.6.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for MLB.com audience in United States
MetricValue
Female33.3%
Male66.7%
Average age34.6
Estimated audience size16,518,014
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the MLB.com audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

63.0%

of the worldwide MLB.com audience comes from United States.

Worldwide audience distribution share by country for MLB.com
CountryShare
United States63.0%
Japan27.2%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MLB.com audience in United States is strongest.

Fig. 05

Top regions by affinity

MLB.com fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2M4.24×
02Washington~1.5M4.20×
03Montana~70K1.53×
04Oregon~300K1.50×
05Michigan~600K1.47×
06Idaho~100K1.37×
07Arizona~400K1.20×
08Wisconsin~300K1.20×
09Hawaii~80K1.18×
10New Jersey~500K1.17×
11Alaska~40K1.16×
12Nevada~200K1.13×
13Pennsylvania~600K1.11×
14California~2M1.10×
15Vermont~30K1.10×
16New York~1M1.09×
17Connecticut~200K1.08×
18Maine~60K1.06×
19Delaware~40K0.98×
20Illinois~500K0.95×
21Missouri~300K0.95×
22Minnesota~200K0.95×
23South Dakota~40K0.94×
24Massachusetts~300K0.93×
25Rhode Island~50K0.91×
26Utah~100K0.89×
27Iowa~100K0.86×
28New Mexico~70K0.85×
29New Hampshire~60K0.85×
30Maryland~200K0.80×
31Florida~900K0.78×
32Kansas~100K0.78×
33Nebraska~60K0.75×
34North Dakota~30K0.75×
35Virginia~300K0.73×
36Colorado~200K0.73×
37Texas~1M0.71×
38West Virginia~50K0.71×
39Indiana~200K0.68×
40South Carolina~200K0.66×
41North Carolina~300K0.65×
42Kentucky~100K0.64×
43Tennessee~200K0.63×
44Washington, District of Columbia~30K0.63×
45Georgia~300K0.61×
46Oklahoma~100K0.53×
47Arkansas~70K0.52×
48Alabama~100K0.51×
49Louisiana~100K0.49×
50Mississippi~60K0.42×
Fig. 06

Affinity by region

Affinity by region — MLB.com, United States
0.42×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MLB.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MLB.com audience
#·InterestCategoryAffinity×
01Major League Baseball All-Star GameSports4.31×
02Gangsta rapMusic & Radio3.84×
03New York YankeesSports3.38×
04Giannis AntetokounmpoSports3.35×
05West Coast hip hopMusic & Radio3.34×
06NBA playoffsSports2.86×
07College basketballSports2.53×
08MLBSports2.33×
09Sneakers (footwear)Fashion & Accessoires2.21×
10Rhythm and blues musicMusic & Radio1.98×
11SpotifyInternet & Social Media1.97×
12AdventureTravel & Leisure1.89×
13Popular musicMusic & Radio1.82×
14EnergyHome & Garden1.77×
15Motor vehicleCars & Mobility1.76×
16WildlifeTravel & Leisure1.76×
17American footballSports1.70×
18Outdoor recreationSports1.61×
19SportsSports1.60×
20Arts and musicArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MLB.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MLB.com audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.66×
Luxury OrientationPREMIUM1.47×
Pet OwnershipJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MLB.com audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
TraditionCONSERVATISM0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MLB.com have in United States?

MLB.com has an estimated audience of 16,518,014 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of MLB.com fans?

33.3% of MLB.com fans are female, 66.7% are male, with an average age of 34.6 years.

03

Which brands do MLB.com fans like most?

MLB.com fans show strongest brand affinity for Sports (1.6×), Arts and music (1.5×), and Outdoor recreation (1.61×) over the country average.

04

Where do MLB.com fans live in United States?

MLB.com fans in United States are most concentrated in Ohio (reach ~2M), California (reach ~2M), and Washington (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do MLB.com fans also like?

Beyond MLB.com itself, the audience over-indexes on Arts and music (1.5×), Outdoor recreation (1.61×), West Coast hip hop (3.34×), and Spotify (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See MLB.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MLB.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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