Giannis Antetokounmpo Audience in United States

Giannis Antetokounmpo logo

Giannis Antetokounmpo has an estimated audience of 8,327,169 people in United States. 26.1% are female, 73.9% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Lost in Translation (film), Satya Nadella, Dennis Rodman, Ben Simmons, Marc Benioff.

The average Giannis Antetokounmpo fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lost in Translation (film), Satya Nadella, Dennis Rodman, with strongest over-indexing on Lost in Translation (film) (86.52× the country average). Demographically, the Giannis Antetokounmpo audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Giannis Antetokounmpo fans

Demographic split for Giannis Antetokounmpo audience in United States
MetricValue
Female26.1%
Male73.9%
Average age33.0
Estimated audience size8,327,169

Audience persona

The typical Giannis Antetokounmpo fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lost in Translation (film).

Top regions in United States

Top regions ranked by reach for Giannis Antetokounmpo in United States
RegionReachAffinity
California828,7580.91×
Texas690,2250.96×
Florida655,8651.16×
New York595,9981.28×
Wisconsin554,0064.42×
Illinois422,5541.52×
Georgia308,7241.2×
North Carolina304,3001.21×
Pennsylvania284,8391.02×
Ohio280,3701.09×
New Jersey261,9681.24×
Michigan238,3281.09×
Virginia218,2581.08×
Indiana203,2291.34×
Massachusetts196,3011.2×
Arizona194,2481.14×
Maryland190,1741.33×
Tennessee174,4031.04×
Louisiana149,9831.4×
South Carolina125,3031×
Missouri124,7500.93×
Minnesota124,0211.04×
Alabama115,1260.99×
Washington110,8340.66×
Kentucky108,8861.04×
Colorado104,1550.79×
Oklahoma87,4900.95×
Connecticut86,1281.03×
Oregon76,3910.8×
Mississippi74,2531.08×
Arkansas66,4870.97×
Nevada65,6040.81×
Iowa65,5230.96×
Kansas53,3030.81×
Utah46,4750.62×
Nebraska29,2310.7×
Washington, District of Columbia28,3571.13×
West Virginia27,7870.72×
New Hampshire24,2280.74×
New Mexico23,3280.56×
Rhode Island22,6870.86×
Hawaii22,4000.63×
Maine21,6960.73×
Delaware19,9020.87×
Idaho19,5210.47×
South Dakota12,6240.66×
North Dakota12,4130.73×
Montana11,4670.5×
Alaska10,1520.57×
Vermont8,1890.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Giannis Antetokounmpo audience
BrandAffinityCategory
Lost in Translation (film)86.52×Movies & TV
Satya Nadella110.14×Business & Career
Dennis Rodman45.56×Sports
Ben Simmons60.87×Sports
Marc Benioff118.3×Technology & Electronics
Chuck (TV series)60.93×Movies & TV
Aaron Gordon53.55×Sports
Luka Dončić26.2×Sports
John Krasinski39.57×Movies & TV
Andrew Wiggins63.85×Sports
Marcus Smart58.71×Sports
Damian Lillard35.06×Sports
Joel Embiid43.34×Sports
Brook Lopez64.7×Sports
Jimmy Butler27.2×Sports
Paul Rudd30.06×Movies & TV
Jrue Holiday40.31×Sports
Jason Kidd57.93×Sports
Dirk Nowitzki46.28×Sports
Karl Malone47.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Giannis Antetokounmpo audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
Early Adopter MentalityPOWER1.38
Social Media UsageJOY1.22
SustainabilityBALANCE1.18
Family OrientationCONSERVATISM1.13
Urban LifestyleOPEN0.98

Worldwide distribution

Worldwide audience distribution share by country for Giannis Antetokounmpo
CountryShare
United States57.5%
Canada4.5%
Brazil3.6%

See Giannis Antetokounmpo audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Giannis Antetokounmpo have in United States?

Giannis Antetokounmpo has an estimated audience of 8,327,169 people in United States, concentrated in California and Texas.

What is the gender split and age of Giannis Antetokounmpo fans?

26.1% of Giannis Antetokounmpo fans are female, 73.9% are male, with an average age of 33.0 years.

Which brands do Giannis Antetokounmpo fans like most?

Giannis Antetokounmpo fans show strongest brand affinity for Lost in Translation (film) (86.52×), Satya Nadella (110.14×), and Dennis Rodman (45.56×) over the country average.

Where do Giannis Antetokounmpo fans live in United States?

Giannis Antetokounmpo fans in United States are most concentrated in California (reach 828,758), Texas (reach 690,225), and Florida (reach 655,865). These three regions account for the largest share of the active audience.

What other brands do Giannis Antetokounmpo fans also like?

Beyond Giannis Antetokounmpo itself, the audience over-indexes on Satya Nadella (110.14×), Dennis Rodman (45.56×), Ben Simmons (60.87×), and Marc Benioff (118.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Giannis Antetokounmpo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.