Rascasse Audience Intelligence

Giannis Antetokounmpo Audience in United States

A data profile of the people who buy, follow and care about Giannis Antetokounmpo in United States — modelled from more than twelve digital signal sources. Giannis Antetokounmpo has an estimated audience of 17,955,099 people in United States.

#16among Basketball in United States#52among Person in United States#125in Sports

The average Giannis Antetokounmpo fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Lost in Translation (film), Satya Nadella, De'Aaron Fox, with strongest over-indexing on Lost in Translation (film) (86.52× the country average).

Demographically, the Giannis Antetokounmpo audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giannis Antetokounmpo fan in United States is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lost in Translation (film).

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giannis Antetokounmpo profile in United States.

Audience size
18M
in United States
Gender
26.1%♀
73.9% male
Age
33.0
average years
Country rank
#1882
Person in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giannis Antetokounmpo fans

26.1% are female, 73.9% are male, average age 33.0.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Giannis Antetokounmpo audience in United States
MetricValue
Female26.1%
Male73.9%
Average age33.0
Estimated audience size17,955,099
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Giannis Antetokounmpo audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3919%
40-4914%
50+10%
Fig. 04

Worldwide distribution

66.1%

of the worldwide Giannis Antetokounmpo audience comes from United States.

Worldwide audience distribution share by country for Giannis Antetokounmpo
CountryShare
United States66.1%
Canada4.2%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giannis Antetokounmpo audience in United States is strongest.

Fig. 05

Top regions by affinity

Giannis Antetokounmpo fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~600K4.65×
02Minnesota~200K1.38×
03Illinois~400K1.37×
04Massachusetts~200K1.26×
05Louisiana~100K1.23×
06New York~600K1.21×
07Indiana~200K1.20×
08New Jersey~300K1.19×
09Florida~700K1.18×
10Maryland~200K1.15×
11Georgia~300K1.13×
12North Carolina~300K1.10×
13Ohio~300K1.09×
14Connecticut~90K1.08×
15Mississippi~70K1.08×
16Oklahoma~100K1.04×
17Michigan~200K1.01×
18Arizona~200K1.01×
19Kentucky~100K1.01×
20Rhode Island~30K1.01×
21Washington, District of Columbia~20K0.99×
22South Carolina~100K0.98×
23Alabama~100K0.98×
24Virginia~200K0.95×
25Tennessee~200K0.95×
26Arkansas~70K0.95×
27Pennsylvania~300K0.94×
28Iowa~60K0.92×
29New Hampshire~30K0.92×
30North Dakota~20K0.91×
31Texas~600K0.90×
32California~800K0.89×
33Missouri~100K0.88×
34Maine~30K0.88×
35Delaware~20K0.87×
36Nevada~70K0.82×
37Oregon~80K0.81×
38South Dakota~20K0.81×
39Kansas~50K0.78×
40West Virginia~30K0.75×
41Colorado~100K0.74×
42Nebraska~30K0.74×
43Hawaii~30K0.70×
44Alaska~10K0.70×
45Vermont~10K0.67×
46Utah~50K0.66×
47Washington~100K0.63×
48New Mexico~30K0.62×
49Montana~10K0.59×
50Idaho~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Giannis Antetokounmpo, United States
0.53×1.00×4.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giannis Antetokounmpo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giannis Antetokounmpo audience
#·InterestCategoryAffinity×
01Marc BenioffTechnology & Electronics118.30×
02Satya NadellaBusiness & Career110.14×
03Lost in Translation (film)Movies & TV86.52×
04Brook LopezSports64.70×
05Andrew WigginsSports63.85×
06Chuck (TV series)Movies & TV60.93×
07Ben SimmonsSports60.87×
08Marcus SmartSports58.71×
09Jason KiddSports57.93×
10Aaron GordonSports53.55×
11Tobias HarrisSports47.99×
12Karl MaloneSports47.58×
13Dirk NowitzkiSports46.28×
14Dennis RodmanSports45.56×
15Joel EmbiidSports43.34×
16De'Aaron FoxSports40.18×
17John KrasinskiMovies & TV39.57×
18Damian LillardSports35.06×
19Paul RuddMovies & TV30.06×
20Luka DončićSports26.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giannis Antetokounmpo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giannis Antetokounmpo audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Social Media UsageJOY0.98×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giannis Antetokounmpo audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.50×
IndividualismJOY0.58×
Community OrientationOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giannis Antetokounmpo have in United States?

Giannis Antetokounmpo has an estimated audience of 17,955,099 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Giannis Antetokounmpo fans?

26.1% of Giannis Antetokounmpo fans are female, 73.9% are male, with an average age of 33.0 years.

03

Which brands do Giannis Antetokounmpo fans like most?

Giannis Antetokounmpo fans show strongest brand affinity for Lost in Translation (film) (86.52×), Satya Nadella (110.14×), and De'Aaron Fox (40.18×) over the country average.

04

Where do Giannis Antetokounmpo fans live in United States?

Giannis Antetokounmpo fans in United States are most concentrated in California (reach ~800K), Florida (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Giannis Antetokounmpo fans also like?

Beyond Giannis Antetokounmpo itself, the audience over-indexes on Satya Nadella (110.14×), De'Aaron Fox (40.18×), Joel Embiid (43.34×), and Ben Simmons (60.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Giannis Antetokounmpo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Giannis Antetokounmpo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →