Damian Lillard Audience in United States

Damian Lillard logo

Damian Lillard has an estimated audience of 4,044,670 people in United States. 25.9% are female, 74.1% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Ben Simmons, Jimmy Butler, Toronto-Dominion Bank, Al Horford, Brook Lopez.

The average Damian Lillard fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ben Simmons, Jimmy Butler, Toronto-Dominion Bank, with strongest over-indexing on Ben Simmons (119.24× the country average). Demographically, the Damian Lillard audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Damian Lillard fans

Demographic split for Damian Lillard audience in United States
MetricValue
Female25.9%
Male74.1%
Average age36.0
Estimated audience size4,044,670

Audience persona

The typical Damian Lillard fan in United States is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ben Simmons.

Top regions in United States

Top regions ranked by reach for Damian Lillard in United States
RegionReachAffinity
California426,2630.96×
Texas304,9770.88×
Florida300,5301.1×
New York274,0511.21×
Wisconsin247,6924.07×
Georgia190,7131.53×
Illinois177,9011.32×
Oregon160,2043.46×
North Carolina142,1241.17×
Pennsylvania135,0810.99×
Ohio128,1161.03×
New Jersey112,9871.1×
Michigan108,0061.02×
Virginia105,4151.07×
Arizona105,0591.27×
Maryland90,4191.3×
Massachusetts89,8551.13×
Indiana87,6971.19×
Tennessee83,1601.02×
Washington82,6021.02×
Louisiana73,0131.4×
Missouri59,6710.92×
Alabama57,3171.01×
South Carolina55,5630.91×
Colorado50,2450.79×
Minnesota47,4350.82×
Kentucky44,1630.87×
Connecticut38,6490.95×
Mississippi34,3151.03×
Nevada32,7890.84×
Oklahoma31,6970.71×
Arkansas28,1230.84×
Iowa26,9050.81×
Utah26,4770.73×
Kansas24,5460.77×
Washington, District of Columbia14,4861.19×
Nebraska11,9820.59×
West Virginia10,9140.58×
Hawaii10,3310.59×
New Mexico10,0300.49×
Idaho9,7510.48×
New Hampshire9,5190.6×
Delaware9,4370.85×
Rhode Island9,2790.72×
Maine8,2890.57×
Alaska5,6170.65×
Montana5,4730.49×
South Dakota4,8440.52×
North Dakota4,6440.56×
Vermont3,7040.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Damian Lillard audience
BrandAffinityCategory
Ben Simmons119.24×Sports
Jimmy Butler67.95×Sports
Toronto-Dominion Bank38.22×Business & Career
Al Horford89.42×Sports
Brook Lopez118.52×Sports
DeMar DeRozan99.19×Sports
Gregg Popovich99.41×Sports
Bradley Beal92.33×Sports
Jrue Holiday75.35×Sports
Kawhi Leonard46.79×Sports
Steven Adams91.87×Sports
Anthony Davis (basketball)40.95×Sports
Steve Kerr76.54×Sports
Tobias Harris102.64×Sports
Victor Oladipo115.42×Sports
Ben McLemore110×Sports
Reggie Jackson93.58×Sports
John Wall (basketball)84.14×Sports
Chauncey Billups55.16×Sports
Paul George48.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Damian Lillard audience
TraitClusterScore
Early Adopter MentalityPOWER1.61
LGBTQ+ IdentityOPEN1.3
Social Media UsageJOY1.25
Risk AppetiteTHRILL1.23
Luxury OrientationPREMIUM1.16
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Damian Lillard
CountryShare
United States66.7%
Canada4.0%
Philippines2.7%

See Damian Lillard audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Damian Lillard have in United States?

Damian Lillard has an estimated audience of 4,044,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Damian Lillard fans?

25.9% of Damian Lillard fans are female, 74.1% are male, with an average age of 36.0 years.

Which brands do Damian Lillard fans like most?

Damian Lillard fans show strongest brand affinity for Ben Simmons (119.24×), Jimmy Butler (67.95×), and Toronto-Dominion Bank (38.22×) over the country average.

Where do Damian Lillard fans live in United States?

Damian Lillard fans in United States are most concentrated in California (reach 426,263), Texas (reach 304,977), and Florida (reach 300,530). These three regions account for the largest share of the active audience.

What other brands do Damian Lillard fans also like?

Beyond Damian Lillard itself, the audience over-indexes on Jimmy Butler (67.95×), Toronto-Dominion Bank (38.22×), Al Horford (89.42×), and Brook Lopez (118.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Damian Lillard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.