Rascasse Audience Intelligence

Damian Lillard Audience in United States

A data profile of the people who buy, follow and care about Damian Lillard in United States — modelled from more than twelve digital signal sources. Damian Lillard has an estimated audience of 3,535,351 people in United States.

#94among Basketball in United States#1223among Person in United States#783in Sports

The average Damian Lillard fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ben Simmons, Toronto-Dominion Bank, Tobias Harris, with strongest over-indexing on Ben Simmons (119.24× the country average).

Demographically, the Damian Lillard audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Damian Lillard fan in United States is more male, around 36.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ben Simmons.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Damian Lillard profile in United States.

Audience size
3.5M
in United States
Gender
25.9%♀
74.1% male
Age
36.0
average years
Country rank
#8939
Person in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Damian Lillard fans

25.9% are female, 74.1% are male, average age 36.0.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Damian Lillard audience in United States
MetricValue
Female25.9%
Male74.1%
Average age36.0
Estimated audience size3,535,351
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Damian Lillard audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4914%
50+17%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Damian Lillard audience comes from United States.

Worldwide audience distribution share by country for Damian Lillard
CountryShare
United States64.0%
Canada3.8%
Philippines2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Damian Lillard audience in United States is strongest.

Fig. 05

Top regions by affinity

Damian Lillard fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K4.38×
02Wisconsin~200K3.38×
03Georgia~200K1.31×
04Louisiana~70K1.25×
05Washington~100K1.22×
06Massachusetts~90K1.19×
07Illinois~200K1.16×
08Maryland~80K1.16×
09Arizona~90K1.12×
10Washington, District of Columbia~10K1.12×
11New York~300K1.11×
12Indiana~80K1.08×
13Mississippi~30K1.05×
14North Carolina~100K1.03×
15New Jersey~100K1.02×
16Utah~40K1.00×
17California~400K0.98×
18Florida~300K0.98×
19Connecticut~40K0.97×
20Ohio~100K0.96×
21Virginia~90K0.96×
22Alabama~50K0.95×
23Michigan~100K0.94×
24Tennessee~80K0.94×
25Rhode Island~10K0.92×
26Texas~300K0.91×
27Pennsylvania~100K0.91×
28Minnesota~50K0.90×
29South Carolina~50K0.89×
30Oklahoma~40K0.89×
31Arkansas~30K0.89×
32Delaware~10K0.89×
33Nevada~30K0.87×
34Missouri~60K0.85×
35Kentucky~40K0.84×
36New Hampshire~10K0.83×
37Maine~10K0.83×
38Alaska~7K0.79×
39Colorado~50K0.78×
40Hawaii~10K0.78×
41Iowa~30K0.77×
42North Dakota~6K0.76×
43Kansas~20K0.72×
44Idaho~10K0.72×
45South Dakota~7K0.70×
46Montana~8K0.69×
47Nebraska~10K0.67×
48West Virginia~10K0.66×
49Vermont~5K0.65×
50New Mexico~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Damian Lillard, United States
0.58×1.00×4.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Damian Lillard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Damian Lillard audience
#·InterestCategoryAffinity×
01Ben SimmonsSports119.24×
02Brook LopezSports118.52×
03Ben McLemoreSports110.00×
04Tobias HarrisSports102.64×
05Gregg PopovichSports99.41×
06DeMar DeRozanSports99.19×
07Reggie JacksonSports93.58×
08Bradley BealSports92.33×
09Steven AdamsSports91.87×
10Al HorfordSports89.42×
11Steve KerrSports76.54×
12Jrue HolidaySports75.35×
13Jimmy ButlerSports67.95×
14De'Aaron FoxSports57.03×
15Chauncey BillupsSports55.16×
16Paul GeorgeSports48.77×
17Kawhi LeonardSports46.79×
18Anthony Davis (basketball)Sports40.95×
19Toronto-Dominion BankBusiness & Career38.22×
20Giannis AntetokounmpoSports27.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Damian Lillard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Damian Lillard audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.41×
Sports ActivityPOWER1.31×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Damian Lillard audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Design AffinityPREMIUM0.78×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Damian Lillard have in United States?

Damian Lillard has an estimated audience of 3,535,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Damian Lillard fans?

25.9% of Damian Lillard fans are female, 74.1% are male, with an average age of 36.0 years.

03

Which brands do Damian Lillard fans like most?

Damian Lillard fans show strongest brand affinity for Ben Simmons (119.24×), Toronto-Dominion Bank (38.22×), and Tobias Harris (102.64×) over the country average.

04

Where do Damian Lillard fans live in United States?

Damian Lillard fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Damian Lillard fans also like?

Beyond Damian Lillard itself, the audience over-indexes on Toronto-Dominion Bank (38.22×), Tobias Harris (102.64×), Al Horford (89.42×), and Jimmy Butler (67.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Damian Lillard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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