Rascasse Audience Intelligence

DeMar DeRozan Audience in United States

A data profile of the people who buy, follow and care about DeMar DeRozan in United States — modelled from more than twelve digital signal sources. DeMar DeRozan has an estimated audience of 1,373,063 people in United States.

#217among Basketball in United States#3926among Person in United States#1727in Sports

The average DeMar DeRozan fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Damian Lillard, Dirk Nowitzki, Dennis Rodman, with strongest over-indexing on Damian Lillard (126.03× the country average).

Demographically, the DeMar DeRozan audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeMar DeRozan fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Damian Lillard.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeMar DeRozan profile in United States.

Audience size
1.4M
in United States
Gender
23.1%♀
76.9% male
Age
36.9
average years
Country rank
#18956
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DeMar DeRozan fans

23.1% are female, 76.9% are male, average age 36.9.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for DeMar DeRozan audience in United States
MetricValue
Female23.1%
Male76.9%
Average age36.9
Estimated audience size1,373,063
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the DeMar DeRozan audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3916%
40-4911%
50+24%
Fig. 04

Worldwide distribution

50.9%

of the worldwide DeMar DeRozan audience comes from United States.

Worldwide audience distribution share by country for DeMar DeRozan
CountryShare
United States50.9%
Canada8.4%
Philippines5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeMar DeRozan audience in United States is strongest.

Fig. 05

Top regions by affinity

DeMar DeRozan fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K2.49×
02California~300K1.66×
03Louisiana~30K1.51×
04Maryland~40K1.42×
05Georgia~60K1.36×
06Mississippi~20K1.27×
07Indiana~30K1.26×
08New York~100K1.25×
09North Carolina~50K1.22×
10New Jersey~50K1.22×
11Florida~100K1.19×
12Ohio~50K1.16×
13Washington, District of Columbia~5K1.16×
14Michigan~40K1.12×
15Virginia~40K1.12×
16Tennessee~30K1.12×
17Massachusetts~30K1.12×
18Nevada~20K1.11×
19Delaware~5K1.10×
20Connecticut~20K1.09×
21Arizona~30K1.08×
22South Carolina~20K1.08×
23Pennsylvania~50K1.07×
24Arkansas~10K1.07×
25Wisconsin~20K1.03×
26Alabama~20K1.02×
27Kentucky~20K1.02×
28Texas~100K1.00×
29Rhode Island~5K0.98×
30Hawaii~6K0.93×
31Iowa~10K0.92×
32Missouri~20K0.91×
33Minnesota~20K0.86×
34Oklahoma~10K0.86×
35Oregon~10K0.83×
36Kansas~9K0.79×
37Alaska~3K0.79×
38Colorado~20K0.77×
39West Virginia~5K0.77×
40New Hampshire~4K0.76×
41North Dakota~2K0.75×
42Nebraska~5K0.73×
43Maine~4K0.73×
44Washington~20K0.71×
45South Dakota~2K0.69×
46New Mexico~5K0.65×
47Utah~8K0.64×
48Vermont~2K0.64×
49Montana~2K0.58×
50Idaho~4K0.57×
Fig. 06

Affinity by region

Affinity by region — DeMar DeRozan, United States
0.57×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeMar DeRozan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeMar DeRozan audience
#·InterestCategoryAffinity×
01Tracy McGradySports205.37×
02Jason KiddSports186.72×
03Andrew WigginsSports178.95×
04Doc RiversSports174.46×
05Zach LaVineSports161.06×
06Dirk NowitzkiSports160.81×
07John StocktonSports151.37×
08Marcus SmartSports140.57×
09Karl MaloneSports137.72×
10J. J. RedickSports130.75×
11Damian LillardSports126.03×
12Harrison BarnesSports121.83×
13Steve NashSports119.84×
14Patrick EwingSports119.41×
15Dennis RodmanSports109.34×
16Tobias HarrisSports92.14×
17Al HorfordSports78.81×
18Larry BirdSports68.30×
19Luka DončićSports49.13×
20Giannis AntetokounmpoSports35.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeMar DeRozan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeMar DeRozan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Risk AppetiteTHRILL1.13×
Sports ActivityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeMar DeRozan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
IndividualismJOY0.70×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DeMar DeRozan have in United States?

DeMar DeRozan has an estimated audience of 1,373,063 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DeMar DeRozan fans?

23.1% of DeMar DeRozan fans are female, 76.9% are male, with an average age of 36.9 years.

03

Which brands do DeMar DeRozan fans like most?

DeMar DeRozan fans show strongest brand affinity for Damian Lillard (126.03×), Dirk Nowitzki (160.81×), and Dennis Rodman (109.34×) over the country average.

04

Where do DeMar DeRozan fans live in United States?

DeMar DeRozan fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do DeMar DeRozan fans also like?

Beyond DeMar DeRozan itself, the audience over-indexes on Dirk Nowitzki (160.81×), Dennis Rodman (109.34×), Marcus Smart (140.57×), and Andrew Wiggins (178.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DeMar DeRozan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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