DeMar DeRozan Audience in United States

DeMar DeRozan logo

DeMar DeRozan has an estimated audience of 1,489,410 people in United States. 23.1% are female, 76.9% are male, average age 36.9. Top regions: California, Illinois, Texas. Top brand affinities: Damian Lillard, Dennis Rodman, Andrew Wiggins, Dirk Nowitzki, Jason Kidd.

The average DeMar DeRozan fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Damian Lillard, Dennis Rodman, Andrew Wiggins, with strongest over-indexing on Damian Lillard (126.03× the country average). Demographically, the DeMar DeRozan audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of DeMar DeRozan fans

Demographic split for DeMar DeRozan audience in United States
MetricValue
Female23.1%
Male76.9%
Average age36.9
Estimated audience size1,489,410

Audience persona

The typical DeMar DeRozan fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Damian Lillard.

Top regions in United States

Top regions ranked by reach for DeMar DeRozan in United States
RegionReachAffinity
California297,0841.81×
Illinois139,0842.8×
Texas132,5231.03×
Florida121,7501.21×
New York104,2851.25×
Georgia64,6921.41×
North Carolina56,2521.26×
Pennsylvania54,1361.08×
Ohio54,1231.18×
New Jersey46,2231.22×
Michigan42,7151.1×
Virginia41,5871.15×
Indiana35,9181.32×
Maryland35,0851.37×
Tennessee34,0001.14×
Massachusetts32,9951.12×
Arizona32,3531.06×
Louisiana28,6391.49×
South Carolina24,9621.11×
Wisconsin23,8081.06×
Washington21,4050.72×
Missouri20,9700.87×
Alabama20,3000.98×
Kentucky18,8781.01×
Colorado18,5500.79×
Minnesota17,8660.84×
Nevada16,6441.16×
Connecticut15,7491.05×
Mississippi15,2641.24×
Oregon13,8170.81×
Oklahoma13,5600.82×
Arkansas12,6521.03×
Iowa11,2010.91×
Kansas9,1150.78×
Utah8,5590.64×
Hawaii5,9520.93×
Nebraska5,2200.7×
Washington, District of Columbia5,0801.13×
New Mexico4,6580.62×
West Virginia4,6100.66×
Rhode Island4,4140.93×
Delaware4,3211.05×
Idaho3,9080.52×
New Hampshire3,8800.66×
Maine3,3780.63×
Alaska2,2720.71×
South Dakota2,0550.6×
North Dakota2,0010.65×
Montana1,8840.46×
Vermont1,3040.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeMar DeRozan audience
BrandAffinityCategory
Damian Lillard126.03×Sports
Dennis Rodman109.34×Sports
Andrew Wiggins178.95×Sports
Dirk Nowitzki160.81×Sports
Jason Kidd186.72×Sports
Tracy McGrady205.37×Sports
Zach LaVine161.06×Sports
Marcus Smart140.57×Sports
Karl Malone137.72×Sports
Luka Dončić49.13×Sports
Larry Bird68.3×Sports
Doc Rivers174.46×Sports
J. J. Redick130.75×Sports
Al Horford78.81×Sports
John Stockton151.37×Sports
Steve Nash119.84×Sports
Gordon Hayward183.8×Sports
Patrick Ewing119.41×Sports
Ben Simmons77.19×Sports
Scottie Pippen83.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeMar DeRozan audience
TraitClusterScore
Risk AppetiteTHRILL2.63
Early Adopter MentalityPOWER1.64
Luxury OrientationPREMIUM1.55
LGBTQ+ IdentityOPEN1.47
Social Media UsageJOY1.27
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for DeMar DeRozan
CountryShare
United States53.4%
Canada8.1%
Philippines4.8%

See DeMar DeRozan audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does DeMar DeRozan have in United States?

DeMar DeRozan has an estimated audience of 1,489,410 people in United States, concentrated in California and Illinois.

What is the gender split and age of DeMar DeRozan fans?

23.1% of DeMar DeRozan fans are female, 76.9% are male, with an average age of 36.9 years.

Which brands do DeMar DeRozan fans like most?

DeMar DeRozan fans show strongest brand affinity for Damian Lillard (126.03×), Dennis Rodman (109.34×), and Andrew Wiggins (178.95×) over the country average.

Where do DeMar DeRozan fans live in United States?

DeMar DeRozan fans in United States are most concentrated in California (reach 297,084), Illinois (reach 139,084), and Texas (reach 132,523). These three regions account for the largest share of the active audience.

What other brands do DeMar DeRozan fans also like?

Beyond DeMar DeRozan itself, the audience over-indexes on Dennis Rodman (109.34×), Andrew Wiggins (178.95×), Dirk Nowitzki (160.81×), and Jason Kidd (186.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeMar DeRozan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.