Rascasse Audience Intelligence

Zach LaVine Audience in United States

A data profile of the people who buy, follow and care about Zach LaVine in United States — modelled from more than twelve digital signal sources. Zach LaVine has an estimated audience of 1,072,967 people in United States.

#271among Basketball in United States#4980among Person in United States#2078in Sports

The average Zach LaVine fan in United States is 28.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Chauncey Billups, Iman Shumpert, Jonas Valančiūnas, with strongest over-indexing on Chauncey Billups (401.78× the country average).

Demographically, the Zach LaVine audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zach LaVine fan in United States is more male, around 28.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chauncey Billups.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zach LaVine profile in United States.

Audience size
1.1M
in United States
Gender
20.0%♀
80.0% male
Age
28.1
average years
Country rank
#22606
Person in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zach LaVine fans

20.0% are female, 80.0% are male, average age 28.1.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Zach LaVine audience in United States
MetricValue
Female20.0%
Male80.0%
Average age28.1
Estimated audience size1,072,967
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Zach LaVine audience in United States
Age bracketShare%
16-1953%
20-2921%
30-3914%
40-498%
50+5%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Zach LaVine audience comes from United States.

Worldwide audience distribution share by country for Zach LaVine
CountryShare
United States49.9%
Canada6.8%
Philippines5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zach LaVine audience in United States is strongest.

Fig. 05

Top regions by affinity

Zach LaVine fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K4.02×
02California~200K1.57×
03Indiana~30K1.49×
04Louisiana~20K1.38×
05Maryland~30K1.34×
06Wisconsin~20K1.27×
07New York~80K1.26×
08Minnesota~20K1.21×
09Michigan~40K1.19×
10Georgia~40K1.18×
11New Jersey~40K1.17×
12Washington, District of Columbia~4K1.14×
13Florida~90K1.13×
14North Carolina~40K1.12×
15Mississippi~10K1.12×
16Massachusetts~30K1.11×
17Ohio~40K1.08×
18Nevada~10K1.08×
19Connecticut~10K1.06×
20Washington~20K1.05×
21Tennessee~20K1.05×
22Iowa~10K1.05×
23Virginia~30K1.04×
24Colorado~20K1.01×
25Delaware~3K0.99×
26Pennsylvania~40K0.98×
27Kentucky~10K0.95×
28Texas~100K0.94×
29Rhode Island~4K0.94×
30South Carolina~20K0.93×
31Arkansas~9K0.91×
32Arizona~20K0.89×
33Missouri~20K0.89×
34Oregon~10K0.84×
35Oklahoma~10K0.83×
36Alabama~10K0.81×
37Hawaii~4K0.80×
38Kansas~7K0.79×
39North Dakota~2K0.79×
40West Virginia~4K0.74×
41Nebraska~4K0.72×
42South Dakota~2K0.72×
43New Hampshire~3K0.71×
44Maine~3K0.70×
45Utah~7K0.67×
46Vermont~1K0.67×
47Alaska~2K0.65×
48New Mexico~4K0.63×
49Montana~2K0.57×
50Idaho~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Zach LaVine, United States
0.54×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zach LaVine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zach LaVine audience
#·InterestCategoryAffinity×
01Al JeffersonSports549.11×
02Kenneth FariedSports523.09×
03Jonas ValančiūnasSports486.21×
04Ricky RubioSports482.96×
05Derek FisherSports427.91×
06Jason TerrySports423.86×
07Chauncey BillupsSports401.78×
08J. J. RedickSports381.19×
09Iman ShumpertSports321.19×
10Andre IguodalaSports311.81×
11Kris HumphriesSports297.79×
12Baron DavisSports293.70×
13Joakim NoahSports283.30×
14Tracy McGradySports261.81×
15Jason KiddSports174.75×
16Al HorfordSports129.45×
17Jrue HolidaySports109.11×
18Paul GeorgeSports92.04×
19Joel EmbiidSports84.76×
20Kawhi LeonardSports80.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zach LaVine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zach LaVine audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Luxury OrientationPREMIUM1.40×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zach LaVine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
CreativityOPEN0.79×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zach LaVine have in United States?

Zach LaVine has an estimated audience of 1,072,967 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Zach LaVine fans?

20.0% of Zach LaVine fans are female, 80.0% are male, with an average age of 28.1 years.

03

Which brands do Zach LaVine fans like most?

Zach LaVine fans show strongest brand affinity for Chauncey Billups (401.78×), Iman Shumpert (321.19×), and Jonas Valančiūnas (486.21×) over the country average.

04

Where do Zach LaVine fans live in United States?

Zach LaVine fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zach LaVine fans also like?

Beyond Zach LaVine itself, the audience over-indexes on Iman Shumpert (321.19×), Jonas Valančiūnas (486.21×), J. J. Redick (381.19×), and Derek Fisher (427.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zach LaVine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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