Rascasse Audience Intelligence

Baron Davis Audience in United States

A data profile of the people who buy, follow and care about Baron Davis in United States — modelled from more than twelve digital signal sources. Baron Davis has an estimated audience of 618,061 people in United States.

#434among Basketball in United States#7655among Person in United States#3069in Sports

The average Baron Davis fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zach LaVine, Jrue Holiday, Wilt Chamberlain, with strongest over-indexing on Zach LaVine (293.7× the country average).

Demographically, the Baron Davis audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baron Davis fan in United States is more male, around 36.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Zach LaVine.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baron Davis profile in United States.

Audience size
618K
in United States
Gender
30.5%♀
69.5% male
Age
36.6
average years
Country rank
#32228
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baron Davis fans

30.5% are female, 69.5% are male, average age 36.6.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Baron Davis audience in United States
MetricValue
Female30.5%
Male69.5%
Average age36.6
Estimated audience size618,061
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Baron Davis audience in United States
Age bracketShare%
16-1920%
20-2926%
30-3925%
40-4917%
50+12%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Baron Davis audience comes from United States.

Worldwide audience distribution share by country for Baron Davis
CountryShare
United States88.1%
Japan1.9%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baron Davis audience in United States is strongest.

Fig. 05

Top regions by affinity

Baron Davis fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.61×
02Washington, District of Columbia~2K1.34×
03New York~40K1.28×
04Utah~7K1.28×
05Massachusetts~10K1.26×
06Louisiana~10K1.24×
07New Jersey~20K1.21×
08Nevada~7K1.20×
09North Carolina~20K1.18×
10Maryland~10K1.18×
11Illinois~20K1.17×
12Georgia~20K1.17×
13Ohio~20K1.17×
14Pennsylvania~20K1.14×
15Connecticut~7K1.13×
16Indiana~10K1.10×
17South Carolina~10K1.09×
18Tennessee~10K1.07×
19Delaware~2K1.07×
20Mississippi~5K1.05×
21Michigan~20K1.04×
22Rhode Island~2K1.04×
23Arkansas~5K1.03×
24Kentucky~8K1.02×
25New Hampshire~2K1.02×
26Wisconsin~9K1.01×
27Alabama~8K1.00×
28Virginia~10K0.99×
29Minnesota~9K0.99×
30Missouri~10K0.98×
31Arizona~10K0.96×
32Nebraska~3K0.96×
33Oklahoma~6K0.95×
34Iowa~5K0.95×
35Texas~50K0.94×
36Kansas~4K0.93×
37West Virginia~3K0.93×
38North Dakota~1K0.92×
39Oregon~6K0.91×
40Idaho~3K0.91×
41Maine~2K0.91×
42South Dakota~1K0.91×
43Florida~40K0.90×
44Colorado~8K0.87×
45Hawaii~2K0.87×
46Vermont<1K0.85×
47Washington~10K0.81×
48Montana~1K0.80×
49Alaska~1K0.80×
50New Mexico~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Baron Davis, United States
0.68×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baron Davis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baron Davis audience
#·InterestCategoryAffinity×
01Zach LaVineSports293.70×
02Jrue HolidaySports179.11×
03Pau GasolSports149.32×
04Kevin LoveSports127.17×
05Wilt ChamberlainSports108.99×
06Dwight HowardSports103.22×
07Tim DuncanSports92.87×
08Patricia ArquetteMovies & TV82.97×
09Scottie PippenSports77.43×
10Gordon HaywardSports72.64×
11Felicity JonesMovies & TV71.22×
12American FundsBusiness & Career55.94×
13Direct EnergyHome & Garden53.29×
14Sarah Michelle GellarMovies & TV45.76×
15DeMar DeRozanSports44.13×
16Damian LillardSports39.07×
17Adam DeVineMovies & TV36.97×
18CustomInkShopping36.79×
19Larry BirdSports20.00×
20Winona RyderMovies & TV19.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baron Davis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baron Davis audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.74×
Convenience OrientationPREMIUM1.52×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baron Davis audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.42×
CreativityOPEN0.57×
TraditionCONSERVATISM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baron Davis have in United States?

Baron Davis has an estimated audience of 618,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baron Davis fans?

30.5% of Baron Davis fans are female, 69.5% are male, with an average age of 36.6 years.

03

Which brands do Baron Davis fans like most?

Baron Davis fans show strongest brand affinity for Zach LaVine (293.7×), Jrue Holiday (179.11×), and Wilt Chamberlain (108.99×) over the country average.

04

Where do Baron Davis fans live in United States?

Baron Davis fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Baron Davis fans also like?

Beyond Baron Davis itself, the audience over-indexes on Jrue Holiday (179.11×), Wilt Chamberlain (108.99×), Patricia Arquette (82.97×), and Dwight Howard (103.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baron Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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