CustomInk Audience in United States

CustomInk logo

CustomInk has an estimated audience of 2,116,181 people in United States. 45.8% are female, 54.2% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Fairy (brand), Chauncey Billups, Google Maps, Paperless Post, Jonas Valančiūnas.

The average CustomInk fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fairy (brand), Chauncey Billups, Google Maps, with strongest over-indexing on Fairy (brand) (229.54× the country average). Demographically, the CustomInk audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of CustomInk fans

Demographic split for CustomInk audience in United States
MetricValue
Female45.8%
Male54.2%
Average age38.6
Estimated audience size2,116,181

Audience persona

The typical CustomInk fan in United States is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Fairy (brand).

Top regions in United States

Top regions ranked by reach for CustomInk in United States
RegionReachAffinity
California191,8950.82×
Texas145,9330.8×
New York136,6911.16×
Florida97,7120.68×
Virginia90,4411.75×
Pennsylvania77,0371.08×
Illinois74,6211.06×
Massachusetts67,4461.62×
North Carolina66,6061.05×
New Jersey59,8461.11×
Georgia56,9400.87×
Ohio54,1840.83×
Michigan47,3960.86×
Maryland47,3421.3×
Tennessee38,2470.9×
Washington36,4380.86×
Indiana34,9190.9×
Colorado33,5071×
Missouri32,6380.96×
Minnesota31,3701.03×
South Carolina30,0250.94×
Wisconsin28,6020.9×
Alabama28,4760.96×
Arizona28,1140.65×
Connecticut27,6971.3×
Louisiana23,2370.85×
Oklahoma19,0300.81×
Kentucky18,4070.69×
Oregon17,3470.72×
Iowa16,2650.93×
Mississippi14,8340.85×
Arkansas14,7820.85×
Kansas14,4800.87×
Nevada14,0320.69×
Utah12,6120.67×
New Hampshire11,1271.33×
Nebraska10,7071.01×
Washington, District of Columbia9,5021.49×
Maine9,2691.22×
Hawaii8,6670.95×
West Virginia8,0090.81×
Alaska7,8691.74×
New Mexico7,7360.73×
Idaho7,5970.72×
Rhode Island7,4101.1×
Montana6,1981.06×
Delaware5,8171×
Vermont5,4781.47×
South Dakota5,1641.06×
North Dakota4,6331.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CustomInk audience
BrandAffinityCategory
Fairy (brand)229.54×Home & Garden
Chauncey Billups65.31×Sports
Google Maps6.49×Internet & Social Media
Paperless Post33.29×Shopping
Jonas Valančiūnas54.59×Sports
Iman Shumpert33.32×Sports
Derek Fisher62.22×Sports
Northcentral University52.95×Business & Career
J. J. Redick37.01×Sports
Flipp21.22×Shopping
Kris Humphries37.88×Sports
Baron Davis36.79×Sports
Ashford University35.98×Business & Career
Coursera12.63×Business & Career
Tracy McGrady30.06×Sports
Argosy University93.08×Business & Career
Ricky Rubio62.59×Sports
Iron Mountain, Michigan24.61×Shopping
GitHub7.21×Internet & Social Media
Teespring31.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CustomInk audience
TraitClusterScore
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.35
Luxury OrientationPREMIUM1.26
Price SensitivityPREMIUM1.24
Career OrientationPOWER1.22
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for CustomInk
CountryShare
United States84.3%
India1.6%
China1.2%

See CustomInk audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does CustomInk have in United States?

CustomInk has an estimated audience of 2,116,181 people in United States, concentrated in California and Texas.

What is the gender split and age of CustomInk fans?

45.8% of CustomInk fans are female, 54.2% are male, with an average age of 38.6 years.

Which brands do CustomInk fans like most?

CustomInk fans show strongest brand affinity for Fairy (brand) (229.54×), Chauncey Billups (65.31×), and Google Maps (6.49×) over the country average.

Where do CustomInk fans live in United States?

CustomInk fans in United States are most concentrated in California (reach 191,895), Texas (reach 145,933), and New York (reach 136,691). These three regions account for the largest share of the active audience.

What other brands do CustomInk fans also like?

Beyond CustomInk itself, the audience over-indexes on Chauncey Billups (65.31×), Google Maps (6.49×), Paperless Post (33.29×), and Jonas Valančiūnas (54.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CustomInk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.