Rascasse Audience Intelligence

CustomInk Audience in United States

A data profile of the people who buy, follow and care about CustomInk in United States — modelled from more than twelve digital signal sources. CustomInk has an estimated audience of 2,150,066 people in United States.

#416among Website / Newspaper / Magazine in United States#245in Shopping

The average CustomInk fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fairy (brand), Chauncey Billups, Google Maps, with strongest over-indexing on Fairy (brand) (229.54× the country average).

Demographically, the CustomInk audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CustomInk fan in United States is balanced, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Fairy (brand).

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CustomInk profile in United States.

Audience size
2.2M
in United States
Gender
45.8%♀
54.2% male
Age
38.6
average years
Country rank
#13475
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CustomInk

45.8% are female, 54.2% are male, average age 38.6.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for CustomInk audience in United States
MetricValue
Female45.8%
Male54.2%
Average age38.6
Estimated audience size2,150,066
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the CustomInk audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

84.5%

of the worldwide CustomInk audience comes from United States.

Worldwide audience distribution share by country for CustomInk
CountryShare
United States84.5%
India1.6%
China1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CustomInk audience in United States is strongest.

Fig. 05

Top regions by affinity

CustomInk fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.87×
02Virginia~80K1.63×
03Vermont~6K1.57×
04Massachusetts~70K1.56×
05New Hampshire~10K1.42×
06Washington, District of Columbia~9K1.41×
07Maine~10K1.30×
08Maryland~50K1.26×
09Connecticut~30K1.26×
10Rhode Island~8K1.21×
11Montana~7K1.14×
12North Dakota~5K1.12×
13New York~100K1.09×
14New Jersey~60K1.05×
15South Dakota~5K1.05×
16Pennsylvania~70K1.04×
17Delaware~6K1.02×
18Colorado~30K1.00×
19Nebraska~10K1.00×
20Illinois~70K0.98×
21North Carolina~60K0.98×
22Hawaii~9K0.98×
23Minnesota~30K0.97×
24Missouri~30K0.95×
25Alabama~30K0.93×
26Iowa~20K0.92×
27Kansas~10K0.90×
28Tennessee~40K0.89×
29South Carolina~30K0.89×
30Wisconsin~30K0.89×
31West Virginia~9K0.89×
32Indiana~30K0.87×
33Louisiana~20K0.86×
34Arkansas~10K0.86×
35Mississippi~10K0.86×
36Georgia~60K0.85×
37Michigan~50K0.85×
38Washington~30K0.82×
39New Mexico~9K0.82×
40California~200K0.79×
41Oklahoma~20K0.79×
42Ohio~50K0.78×
43Idaho~8K0.76×
44Texas~100K0.75×
45Oregon~20K0.72×
46Kentucky~20K0.70×
47Florida~100K0.67×
48Nevada~10K0.67×
49Utah~10K0.67×
50Arizona~30K0.65×
Fig. 06

Affinity by region

Affinity by region — CustomInk, United States
0.65×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CustomInk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CustomInk audience
#·InterestCategoryAffinity×
01Fairy (brand)Home & Garden229.54×
02Argosy UniversityBusiness & Career93.08×
03Chauncey BillupsSports65.31×
04Ricky RubioSports62.59×
05Derek FisherSports62.22×
06Jonas ValančiūnasSports54.59×
07Northcentral UniversityBusiness & Career52.95×
08Kris HumphriesSports37.88×
09J. J. RedickSports37.01×
10Baron DavisSports36.79×
11Ashford UniversityBusiness & Career35.98×
12Iman ShumpertSports33.32×
13Paperless PostShopping33.29×
14TeespringFashion & Accessoires31.62×
15Tracy McGradySports30.06×
16Iron Mountain, MichiganShopping24.61×
17FlippShopping21.22×
18CourseraBusiness & Career12.63×
19GitHubInternet & Social Media7.21×
20Google MapsInternet & Social Media6.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CustomInk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CustomInk audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.34×
ExtroversionTHRILL1.23×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CustomInk audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.94×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CustomInk have in United States?

CustomInk has an estimated audience of 2,150,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CustomInk fans?

45.8% of CustomInk fans are female, 54.2% are male, with an average age of 38.6 years.

03

Which brands do CustomInk fans like most?

CustomInk fans show strongest brand affinity for Fairy (brand) (229.54×), Chauncey Billups (65.31×), and Google Maps (6.49×) over the country average.

04

Where do CustomInk fans live in United States?

CustomInk fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do CustomInk fans also like?

Beyond CustomInk itself, the audience over-indexes on Chauncey Billups (65.31×), Google Maps (6.49×), Paperless Post (33.29×), and Jonas Valančiūnas (54.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for CustomInk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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