Flipp Audience in United States

Flipp logo

Flipp has an estimated audience of 2,733,865 people in United States. 68.9% are female, 31.1% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Christmas Gifts, Zoo Tycoon (series), Nebraska Cornhuskers.

The average Flipp fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Christmas Gifts, with strongest over-indexing on Lulu 黃路梓茵 (56.97× the country average). Demographically, the Flipp audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Coupons

Demographics of Flipp fans

Demographic split for Flipp audience in United States
MetricValue
Female68.9%
Male31.1%
Average age39.8
Estimated audience size2,733,865

Audience persona

The typical Flipp fan in United States is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Flipp in United States
RegionReachAffinity
Texas431,9851.84×
California428,6061.43×
Florida194,2471.05×
Arizona150,8082.7×
New York144,2570.94×
North Carolina124,2731.51×
Illinois118,3771.3×
Ohio114,6011.36×
South Carolina101,1002.46×
Georgia94,5041.12×
Pennsylvania90,5230.98×
Michigan88,0731.23×
Virginia81,9101.23×
Tennessee80,5081.47×
Louisiana73,0902.07×
Indiana71,5271.43×
Alabama56,6661.48×
Maryland51,7681.1×
Wisconsin43,8781.07×
Missouri43,3050.98×
Nevada42,8631.62×
New Jersey37,4710.54×
Kentucky36,9931.08×
Washington33,7620.62×
Massachusetts32,6460.61×
Kansas25,8151.2×
Minnesota21,7640.56×
Oklahoma21,0500.69×
Mississippi20,9840.93×
Connecticut20,7900.76×
Colorado20,4480.47×
Oregon19,3240.62×
Nebraska17,9391.31×
Iowa16,2860.72×
Arkansas16,2390.72×
West Virginia16,1621.27×
New Mexico15,6241.14×
Utah11,8480.48×
Rhode Island8,0990.93×
Idaho7,7510.57×
North Dakota5,9721.06×
New Hampshire5,5180.51×
Washington, District of Columbia5,5130.67×
Maine4,6150.47×
Delaware4,5170.6×
South Dakota3,7570.59×
Hawaii3,4660.29×
Montana2,3300.31×
Vermont1,6070.33×
Wyoming1,5170.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flipp audience
BrandAffinityCategory
Lulu 黃路梓茵56.97×Movies & TV
Lindy Hop27.33×Music & Radio
Christmas Gifts8.51×Kids & Family
Zoo Tycoon (series)23.08×Games
Nebraska Cornhuskers8.49×Sports
Mothercare3.11×Kids & Family
Jaws4.91×Movies & TV
Jesse Plemons3.08×Movies & TV
Nebraska Cornhuskers football3.09×Sports
Nationality1.77×Politics & Society
Bank account1.84×Business & Career
Kendra Scott1.62×Fashion & Accessoires
Queens College, City University of New York3.69×Business & Career
Kento Yamazaki5.18×Movies & TV
Nipsey Hussle2.54×Music & Radio
Paisley3.65×Fashion & Accessoires
Oliver Platt3.35×Movies & TV
Plainfield, New Jersey4.33×Travel & Leisure
Go Go's4.29×Music & Radio
Layne Staley2.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flipp audience
TraitClusterScore
Quality AwarenessPREMIUM1.93
Price SensitivityPREMIUM1.6
Career OrientationPOWER1.56
Luxury OrientationPREMIUM1.4
Design AffinityPREMIUM1.4
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Flipp
CountryShare
United States65.6%
Canada23.9%
India1.7%

See Flipp audiences in other countries

More Coupons audiences in United States

Frequently asked questions

How many fans does Flipp have in United States?

Flipp has an estimated audience of 2,733,865 people in United States, concentrated in Texas and California.

What is the gender split and age of Flipp fans?

68.9% of Flipp fans are female, 31.1% are male, with an average age of 39.8 years.

Which brands do Flipp fans like most?

Flipp fans show strongest brand affinity for Lulu 黃路梓茵 (56.97×), Lindy Hop (27.33×), and Christmas Gifts (8.51×) over the country average.

Where do Flipp fans live in United States?

Flipp fans in United States are most concentrated in Texas (reach 431,985), California (reach 428,606), and Florida (reach 194,247). These three regions account for the largest share of the active audience.

What other brands do Flipp fans also like?

Beyond Flipp itself, the audience over-indexes on Lindy Hop (27.33×), Christmas Gifts (8.51×), Zoo Tycoon (series) (23.08×), and Nebraska Cornhuskers (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flipp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.