Rascasse Audience Intelligence

Johns Hopkins University Audience in United States

A data profile of the people who buy, follow and care about Johns Hopkins University in United States — modelled from more than twelve digital signal sources. Johns Hopkins University has an estimated audience of 2,233,663 people in United States.

#55among University in United States#1012among POI in United States#1008in Business & Career

The average Johns Hopkins University fan in United States is 42.8 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Texas.

Top brand affinities include Guwahati, Jonathan Rhys Meyers, Google Maps, with strongest over-indexing on Guwahati (361.54× the country average).

Demographically, the Johns Hopkins University audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johns Hopkins University fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Guwahati.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johns Hopkins University profile in United States.

Audience size
2.2M
in United States
Gender
58.6%♀
41.4% male
Age
42.8
average years
Country rank
#13036
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johns Hopkins University fans

58.6% are female, 41.4% are male, average age 42.8.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Johns Hopkins University audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.8
Estimated audience size2,233,663
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Johns Hopkins University audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Johns Hopkins University audience comes from United States.

Worldwide audience distribution share by country for Johns Hopkins University
CountryShare
United States48.2%
China21.0%
India2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johns Hopkins University audience in United States is strongest.

Fig. 05

Top regions by affinity

Johns Hopkins University fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~600K15.26×
02Washington, District of Columbia~30K4.00×
03Virginia~80K1.47×
04Delaware~8K1.27×
05Connecticut~30K1.17×
06Massachusetts~50K1.11×
07Pennsylvania~80K1.09×
08New Jersey~60K1.08×
09New York~100K0.97×
10Vermont~3K0.88×
11Rhode Island~6K0.85×
12North Carolina~50K0.82×
13West Virginia~8K0.80×
14New Hampshire~7K0.79×
15Hawaii~7K0.78×
16Alaska~4K0.77×
17Maine~6K0.75×
18North Dakota~3K0.75×
19California~200K0.74×
20South Dakota~4K0.74×
21Montana~4K0.71×
22Illinois~50K0.69×
23Texas~100K0.66×
24Georgia~50K0.66×
25Washington~30K0.66×
26Nebraska~7K0.66×
27South Carolina~20K0.64×
28Oregon~20K0.64×
29Minnesota~20K0.63×
30New Mexico~7K0.63×
31Idaho~7K0.63×
32Colorado~20K0.62×
33Wisconsin~20K0.62×
34Arkansas~10K0.62×
35Mississippi~10K0.61×
36Kansas~10K0.61×
37Indiana~20K0.60×
38Iowa~10K0.60×
39Ohio~40K0.59×
40Tennessee~30K0.59×
41Alabama~20K0.59×
42Kentucky~20K0.59×
43Louisiana~20K0.58×
44Utah~10K0.58×
45Arizona~30K0.57×
46Missouri~20K0.56×
47Oklahoma~10K0.56×
48Nevada~10K0.55×
49Florida~80K0.53×
50Michigan~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Johns Hopkins University, United States
0.51×1.00×15.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johns Hopkins University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johns Hopkins University audience
#·InterestCategoryAffinity×
01GuwahatiTravel & Leisure361.54×
02Jonathan Rhys MeyersFashion & Accessoires130.45×
03Northcentral UniversityBusiness & Career36.49×
04Consumer Financial Protection BureauBusiness & Career33.66×
05Ashford UniversityBusiness & Career29.66×
06Carnegie Mellon UniversityBusiness & Career29.51×
07Princeton UniversityBusiness & Career24.04×
08Yale UniversityBusiness & Career23.09×
09San Bernardino Valley CollegeBusiness & Career19.15×
10Paperless PostShopping19.08×
11Georgetown UniversityBusiness & Career14.46×
12FlippShopping14.22×
13UpToDateHealth12.97×
14Duke UniversityBusiness & Career12.61×
15Northwestern UniversityBusiness & Career11.85×
16CourseraBusiness & Career10.89×
17Columbia UniversityBusiness & Career9.70×
18GitHubInternet & Social Media5.90×
19MarylandTravel & Leisure4.52×
20Google MapsInternet & Social Media4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johns Hopkins University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johns Hopkins University audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.81×
TraditionCONSERVATISM1.80×
Career OrientationPOWER1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johns Hopkins University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
ExtroversionTHRILL0.99×
Luxury OrientationPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Johns Hopkins University have in United States?

Johns Hopkins University has an estimated audience of 2,233,663 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of Johns Hopkins University fans?

58.6% of Johns Hopkins University fans are female, 41.4% are male, with an average age of 42.8 years.

03

Which brands do Johns Hopkins University fans like most?

Johns Hopkins University fans show strongest brand affinity for Guwahati (361.54×), Jonathan Rhys Meyers (130.45×), and Google Maps (4.51×) over the country average.

04

Where do Johns Hopkins University fans live in United States?

Johns Hopkins University fans in United States are most concentrated in Maryland (reach ~600K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Johns Hopkins University fans also like?

Beyond Johns Hopkins University itself, the audience over-indexes on Jonathan Rhys Meyers (130.45×), Google Maps (4.51×), Carnegie Mellon University (29.51×), and Princeton University (24.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Johns Hopkins University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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