Johns Hopkins University Audience in United States

Johns Hopkins University logo

Johns Hopkins University has an estimated audience of 2,233,663 people in United States. 58.6% are female, 41.4% are male, average age 42.8. Top regions: Maryland, California, Texas. Top brand affinities: Guwahati, Jonathan Rhys Meyers, Google Maps, Carnegie Mellon University, Princeton University.

The average Johns Hopkins University fan in United States is 42.8 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Texas. Top brand affinities include Guwahati, Jonathan Rhys Meyers, Google Maps, with strongest over-indexing on Guwahati (361.54× the country average). Demographically, the Johns Hopkins University audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Johns Hopkins University fans

Demographic split for Johns Hopkins University audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.8
Estimated audience size2,233,663

Audience persona

The typical Johns Hopkins University fan in United States is more female, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Guwahati.

Top regions in United States

Top regions ranked by reach for Johns Hopkins University in United States
RegionReachAffinity
Maryland572,69814.91×
California188,7230.77×
Texas130,5740.68×
New York128,0031.03×
Virginia90,2721.66×
Pennsylvania85,6621.14×
Florida80,9090.54×
New Jersey64,8981.14×
Illinois53,5640.72×
Massachusetts53,2781.21×
North Carolina53,1960.79×
Georgia45,6220.66×
Ohio38,8670.56×
Washington, District of Columbia30,4654.54×
Washington29,6620.66×
Connecticut29,1461.3×
Arizona29,1210.64×
Michigan27,7750.48×
Tennessee24,3790.54×
Indiana23,0090.56×
Colorado20,3510.58×
Minnesota19,5670.61×
South Carolina19,2560.57×
Wisconsin18,2810.54×
Missouri17,8550.5×
Alabama14,7470.47×
Oregon14,5010.57×
Louisiana13,8910.48×
Kentucky13,2750.47×
Oklahoma10,8130.44×
Nevada8,9560.41×
Utah8,9160.45×
Kansas8,5920.49×
Iowa8,4170.46×
Arkansas8,0890.44×
Delaware8,0151.3×
Mississippi7,8610.43×
West Virginia6,6250.64×
Hawaii6,2020.65×
New Hampshire5,9490.68×
Rhode Island5,7230.8×
Nebraska5,2580.47×
Maine5,2030.65×
New Mexico5,1000.46×
Idaho4,0450.36×
Vermont2,9200.74×
Montana2,2580.36×
Alaska1,8890.4×
South Dakota1,8810.36×
North Dakota1,7180.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johns Hopkins University audience
BrandAffinityCategory
Guwahati361.54×Travel & Leisure
Jonathan Rhys Meyers130.45×Fashion & Accessoires
Google Maps4.51×Internet & Social Media
Carnegie Mellon University29.51×Business & Career
Princeton University24.04×Business & Career
Yale University23.09×Business & Career
Consumer Financial Protection Bureau33.66×Business & Career
Georgetown University14.46×Business & Career
Northcentral University36.49×Business & Career
Paperless Post19.08×Shopping
Flipp14.22×Shopping
UpToDate12.97×Health
Ashford University29.66×Business & Career
Coursera10.89×Business & Career
Northwestern University11.85×Business & Career
Maryland4.52×Travel & Leisure
Duke University12.61×Business & Career
GitHub5.9×Internet & Social Media
Columbia University9.7×Business & Career
Baltimore4.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johns Hopkins University audience
TraitClusterScore
Career OrientationPOWER1.59
MindfulnessBALANCE1.58
Community OrientationOPEN1.37
TravellingTHRILL1.31
Sports ActivityPOWER1.26
PatriotismCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Johns Hopkins University
CountryShare
United States48.3%
China21.1%
India2.5%

See Johns Hopkins University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Johns Hopkins University have in United States?

Johns Hopkins University has an estimated audience of 2,233,663 people in United States, concentrated in Maryland and California.

What is the gender split and age of Johns Hopkins University fans?

58.6% of Johns Hopkins University fans are female, 41.4% are male, with an average age of 42.8 years.

Which brands do Johns Hopkins University fans like most?

Johns Hopkins University fans show strongest brand affinity for Guwahati (361.54×), Jonathan Rhys Meyers (130.45×), and Google Maps (4.51×) over the country average.

Where do Johns Hopkins University fans live in United States?

Johns Hopkins University fans in United States are most concentrated in Maryland (reach 572,698), California (reach 188,723), and Texas (reach 130,574). These three regions account for the largest share of the active audience.

What other brands do Johns Hopkins University fans also like?

Beyond Johns Hopkins University itself, the audience over-indexes on Jonathan Rhys Meyers (130.45×), Google Maps (4.51×), Carnegie Mellon University (29.51×), and Princeton University (24.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johns Hopkins University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.