Rascasse Audience Intelligence

Carnegie Mellon University Audience in United States

A data profile of the people who buy, follow and care about Carnegie Mellon University in United States — modelled from more than twelve digital signal sources. Carnegie Mellon University has an estimated audience of 1,426,006 people in United States.

#94among University in United States#1553among POI in United States#1281in Business & Career

The average Carnegie Mellon University fan in United States is 39.8 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Georgia Institute of Technology, Georgetown University, Johns Hopkins University, with strongest over-indexing on Georgia Institute of Technology (60.97× the country average).

Demographically, the Carnegie Mellon University audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnegie Mellon University fan in United States is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Georgia Institute of Technology.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnegie Mellon University profile in United States.

Audience size
1.4M
in United States
Gender
49.0%♀
51.0% male
Age
39.8
average years
Country rank
#18450
POI in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carnegie Mellon University fans

49.0% are female, 51.0% are male, average age 39.8.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Carnegie Mellon University audience in United States
MetricValue
Female49.0%
Male51.0%
Average age39.8
Estimated audience size1,426,006
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Carnegie Mellon University audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3916%
40-4920%
50+25%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Carnegie Mellon University audience comes from United States.

Worldwide audience distribution share by country for Carnegie Mellon University
CountryShare
United States37.7%
China21.9%
Taiwan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnegie Mellon University audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnegie Mellon University fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~500K11.18×
02Washington, District of Columbia~9K2.07×
03California~300K1.79×
04New Jersey~60K1.67×
05Maryland~40K1.60×
06West Virginia~10K1.52×
07Virginia~50K1.51×
08New York~100K1.41×
09Massachusetts~40K1.38×
10Connecticut~20K1.28×
11Delaware~4K1.05×
12Washington~30K1.00×
13Rhode Island~4K0.97×
14Ohio~40K0.96×
15Hawaii~6K0.93×
16Illinois~40K0.89×
17New Hampshire~5K0.87×
18Vermont~2K0.87×
19Texas~100K0.81×
20Georgia~30K0.77×
21North Carolina~30K0.77×
22Oregon~10K0.77×
23Maine~4K0.75×
24Michigan~30K0.73×
25Alaska~2K0.71×
26Indiana~20K0.70×
27Colorado~20K0.69×
28North Dakota~2K0.68×
29Minnesota~10K0.67×
30South Dakota~2K0.66×
31Florida~60K0.64×
32Missouri~10K0.64×
33Montana~3K0.64×
34Nevada~9K0.62×
35Kentucky~10K0.61×
36Iowa~7K0.61×
37Tennessee~20K0.60×
38Wisconsin~10K0.60×
39South Carolina~10K0.60×
40Utah~8K0.60×
41New Mexico~4K0.60×
42Nebraska~4K0.60×
43Arizona~20K0.59×
44Kansas~7K0.59×
45Arkansas~7K0.58×
46Idaho~4K0.57×
47Oklahoma~9K0.55×
48Mississippi~6K0.55×
49Alabama~10K0.54×
50Louisiana~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Carnegie Mellon University, United States
0.54×1.00×11.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnegie Mellon University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnegie Mellon University audience
#·InterestCategoryAffinity×
01Carnegie Mellon University in QatarBusiness & Career171.13×
02Harvey Mudd CollegeBusiness & Career101.10×
03University of EdinburghBusiness & Career62.85×
04Georgia Institute of TechnologyBusiness & Career60.97×
05Imperial College LondonBusiness & Career53.01×
06Experimental filmMovies & TV50.27×
07Fashion illustrationArts & Culture39.78×
08Brown UniversityBusiness & Career36.98×
09American UniversityBusiness & Career35.51×
10University of ChicagoBusiness & Career34.32×
11Johns Hopkins UniversityBusiness & Career29.63×
12New York UniversityBusiness & Career29.23×
13Yale UniversityBusiness & Career27.77×
14Princeton UniversityBusiness & Career27.22×
15University of CambridgeBusiness & Career26.91×
16Duke UniversityBusiness & Career25.12×
17University of PennsylvaniaBusiness & Career23.46×
18Georgetown UniversityBusiness & Career22.34×
19Columbia UniversityBusiness & Career18.49×
20GeminiTechnology & Electronics6.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnegie Mellon University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnegie Mellon University audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.39×
Early Adopter MentalityPOWER1.93×
Career OrientationPOWER1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnegie Mellon University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.99×
Family OrientationCONSERVATISM1.03×
Healthy LifestyleBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carnegie Mellon University have in United States?

Carnegie Mellon University has an estimated audience of 1,426,006 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Carnegie Mellon University fans?

49.0% of Carnegie Mellon University fans are female, 51.0% are male, with an average age of 39.8 years.

03

Which brands do Carnegie Mellon University fans like most?

Carnegie Mellon University fans show strongest brand affinity for Georgia Institute of Technology (60.97×), Georgetown University (22.34×), and Johns Hopkins University (29.63×) over the country average.

04

Where do Carnegie Mellon University fans live in United States?

Carnegie Mellon University fans in United States are most concentrated in Pennsylvania (reach ~500K), California (reach ~300K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Carnegie Mellon University fans also like?

Beyond Carnegie Mellon University itself, the audience over-indexes on Georgetown University (22.34×), Johns Hopkins University (29.63×), Fashion illustration (39.78×), and Carnegie Mellon University in Qatar (171.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Carnegie Mellon University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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