Carnegie Mellon University Audience in United States

Carnegie Mellon University logo

Carnegie Mellon University has an estimated audience of 1,426,006 people in United States. 49.0% are female, 51.0% are male, average age 39.8. Top regions: Pennsylvania, California, New York. Top brand affinities: Georgia Institute of Technology, Georgetown University, Johns Hopkins University, Fashion illustration, Carnegie Mellon University in Qatar.

The average Carnegie Mellon University fan in United States is 39.8 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Georgia Institute of Technology, Georgetown University, Johns Hopkins University, with strongest over-indexing on Georgia Institute of Technology (60.97× the country average). Demographically, the Carnegie Mellon University audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Carnegie Mellon University fans

Demographic split for Carnegie Mellon University audience in United States
MetricValue
Female49.0%
Male51.0%
Average age39.8
Estimated audience size1,426,006

Audience persona

The typical Carnegie Mellon University fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Georgia Institute of Technology.

Top regions in United States

Top regions ranked by reach for Carnegie Mellon University in United States
RegionReachAffinity
Pennsylvania409,9228.54×
California338,8982.16×
New York127,0511.59×
Texas102,8460.84×
New Jersey65,2301.8×
Florida65,0050.67×
Virginia54,3871.57×
Ohio46,9801.07×
Illinois44,9340.95×
Massachusetts43,5311.55×
Maryland43,2911.77×
Georgia35,6490.81×
North Carolina32,9450.77×
Washington31,8701.11×
Michigan29,7440.8×
Connecticut19,8941.39×
Indiana19,1110.73×
Arizona17,8010.61×
Colorado17,0560.76×
Tennessee16,5930.58×
Missouri14,8950.65×
Minnesota14,7340.72×
Wisconsin12,5040.58×
Oregon12,2300.75×
South Carolina12,0660.56×
West Virginia11,8821.79×
Alabama10,4560.52×
Washington, District of Columbia9,7902.28×
Louisiana9,7620.53×
Kentucky9,7190.54×
Nevada8,1350.59×
Oklahoma7,8270.49×
Utah7,1850.56×
Iowa6,6240.56×
Kansas5,8770.52×
Arkansas5,4710.47×
Hawaii5,0230.82×
New Hampshire4,7880.85×
Mississippi4,3990.37×
Rhode Island4,3220.95×
Delaware3,9541×
New Mexico3,7780.53×
Maine3,5580.7×
Nebraska3,1410.44×
Idaho3,0580.43×
Vermont2,0010.8×
Montana1,5920.4×
South Dakota1,1720.36×
Alaska1,1600.38×
North Dakota1,1420.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carnegie Mellon University audience
BrandAffinityCategory
Georgia Institute of Technology60.97×Business & Career
Georgetown University22.34×Business & Career
Johns Hopkins University29.63×Business & Career
Fashion illustration39.78×Arts & Culture
Carnegie Mellon University in Qatar171.13×Business & Career
Duke University25.12×Business & Career
Experimental film50.27×Movies & TV
Harvey Mudd College101.1×Business & Career
Yale University27.77×Business & Career
Columbia University18.49×Business & Career
University of Pennsylvania23.46×Business & Career
Princeton University27.22×Business & Career
American University35.51×Business & Career
University of Cambridge26.91×Business & Career
New York University29.23×Business & Career
Brown University36.98×Business & Career
Imperial College London53.01×Business & Career
University of Edinburgh62.85×Business & Career
University of Chicago34.32×Business & Career
Northern Arizona University51.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carnegie Mellon University audience
TraitClusterScore
PatriotismCONSERVATISM1.83
Career OrientationPOWER1.44
Need for SecurityCONSERVATISM1.43
Convenience OrientationPREMIUM1.38
Early Adopter MentalityPOWER1.36
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Carnegie Mellon University
CountryShare
United States37.8%
China22.0%
Taiwan4.6%

See Carnegie Mellon University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Carnegie Mellon University have in United States?

Carnegie Mellon University has an estimated audience of 1,426,006 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Carnegie Mellon University fans?

49.0% of Carnegie Mellon University fans are female, 51.0% are male, with an average age of 39.8 years.

Which brands do Carnegie Mellon University fans like most?

Carnegie Mellon University fans show strongest brand affinity for Georgia Institute of Technology (60.97×), Georgetown University (22.34×), and Johns Hopkins University (29.63×) over the country average.

Where do Carnegie Mellon University fans live in United States?

Carnegie Mellon University fans in United States are most concentrated in Pennsylvania (reach 409,922), California (reach 338,898), and New York (reach 127,051). These three regions account for the largest share of the active audience.

What other brands do Carnegie Mellon University fans also like?

Beyond Carnegie Mellon University itself, the audience over-indexes on Georgetown University (22.34×), Johns Hopkins University (29.63×), Fashion illustration (39.78×), and Carnegie Mellon University in Qatar (171.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnegie Mellon University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.