Rascasse Audience Intelligence

Duke University Audience in United States

A data profile of the people who buy, follow and care about Duke University in United States — modelled from more than twelve digital signal sources. Duke University has an estimated audience of 3,033,939 people in United States.

#37among University in United States#752among POI in United States#858in Business & Career

The average Duke University fan in United States is 36.2 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include Victor Oladipo, Butch Harmon, Thandie Newton, with strongest over-indexing on Victor Oladipo (472.22× the country average).

Demographically, the Duke University audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duke University fan in United States is more male, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Victor Oladipo.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duke University profile in United States.

Audience size
3M
in United States
Gender
44.3%♀
55.7% male
Age
36.2
average years
Country rank
#10203
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duke University fans

44.3% are female, 55.7% are male, average age 36.2.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Duke University audience in United States
MetricValue
Female44.3%
Male55.7%
Average age36.2
Estimated audience size3,033,939
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Duke University audience in United States
Age bracketShare%
16-1932%
20-2916%
30-3916%
40-4918%
50+18%
Fig. 04

Worldwide distribution

52.9%

of the worldwide Duke University audience comes from United States.

Worldwide audience distribution share by country for Duke University
CountryShare
United States52.9%
China7.5%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duke University audience in United States is strongest.

Fig. 05

Top regions by affinity

Duke University fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~600K6.05×
02Washington, District of Columbia~20K1.65×
03South Carolina~70K1.54×
04Virginia~100K1.52×
05Massachusetts~80K1.41×
06Maryland~70K1.37×
07New Jersey~100K1.35×
08Connecticut~40K1.32×
09Georgia~100K1.26×
10New York~200K1.21×
11Maine~10K1.03×
12Illinois~100K1.02×
13Rhode Island~10K1.02×
14California~300K0.98×
15Texas~300K0.98×
16Pennsylvania~100K0.98×
17Florida~200K0.97×
18Vermont~5K0.97×
19Tennessee~60K0.96×
20New Hampshire~10K0.96×
21Delaware~8K0.95×
22Hawaii~10K0.89×
23Indiana~50K0.86×
24Washington~50K0.85×
25Mississippi~20K0.83×
26Alabama~30K0.82×
27Louisiana~30K0.81×
28Arkansas~20K0.79×
29West Virginia~10K0.79×
30Colorado~40K0.78×
31Ohio~70K0.77×
32Kentucky~30K0.77×
33Missouri~40K0.76×
34Minnesota~30K0.76×
35Michigan~60K0.74×
36Nebraska~10K0.74×
37Iowa~20K0.73×
38Arizona~40K0.71×
39Wisconsin~30K0.71×
40South Dakota~5K0.71×
41North Dakota~4K0.71×
42Oregon~20K0.70×
43New Mexico~10K0.70×
44Oklahoma~20K0.69×
45Kansas~20K0.69×
46Montana~6K0.69×
47Nevada~20K0.65×
48Utah~20K0.65×
49Idaho~10K0.65×
50Alaska~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Duke University, United States
0.64×1.00×6.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duke University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duke University audience
#·InterestCategoryAffinity×
01Victor OladipoSports472.22×
02Butch HarmonSports277.38×
03Material designTopic61.12×
04Thandie NewtonMovies & TV46.42×
05Imperial College LondonBusiness & Career45.19×
06Antony StarrMovies & TV40.56×
07Laz AlonsoMovies & TV40.56×
08American UniversityBusiness & Career33.35×
09Brown UniversityBusiness & Career30.73×
10Carnegie Mellon UniversityBusiness & Career28.58×
11Duke Blue Devils footballSports27.99×
12Utah Utes footballSports24.21×
13Princeton UniversityBusiness & Career23.64×
14Angie StoneMusic & Radio21.66×
15Colgate UniversityBusiness & Career20.75×
16University of CambridgeBusiness & Career20.02×
17Yale UniversityBusiness & Career18.97×
18University of North Carolina at Chapel HillBusiness & Career18.67×
19Vanderbilt UniversityBusiness & Career13.62×
20Georgetown UniversityBusiness & Career13.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duke University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duke University audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.50×
Career OrientationPOWER1.31×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duke University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
DIY MentalityTHRILL1.01×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duke University have in United States?

Duke University has an estimated audience of 3,033,939 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Duke University fans?

44.3% of Duke University fans are female, 55.7% are male, with an average age of 36.2 years.

03

Which brands do Duke University fans like most?

Duke University fans show strongest brand affinity for Victor Oladipo (472.22×), Butch Harmon (277.38×), and Thandie Newton (46.42×) over the country average.

04

Where do Duke University fans live in United States?

Duke University fans in United States are most concentrated in North Carolina (reach ~600K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Duke University fans also like?

Beyond Duke University itself, the audience over-indexes on Butch Harmon (277.38×), Thandie Newton (46.42×), Antony Starr (40.56×), and Utah Utes football (24.21×) compared to the United States average.

Appendix

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More University audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Duke University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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