Duke University Audience in United States
Duke University has an estimated audience of 3,033,939 people in United States. 44.3% are female, 55.7% are male, average age 36.2. Top regions: North Carolina, California, Texas. Top brand affinities: Victor Oladipo, Thandie Newton, Antony Starr, Duke Blue Devils football, University of North Carolina at Chapel Hill.
The average Duke University fan in United States is 36.2 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Texas. Top brand affinities include Victor Oladipo, Thandie Newton, Antony Starr, with strongest over-indexing on Victor Oladipo (472.22× the country average). Demographically, the Duke University audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Duke University fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 36.2 |
| Estimated audience size | 3,033,939 |
Audience persona
The typical Duke University fan in United States is more male, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Victor Oladipo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 469,714 | 5.15× |
| California | 341,896 | 1.02× |
| Texas | 255,154 | 0.98× |
| New York | 220,753 | 1.3× |
| Florida | 220,259 | 1.07× |
| Georgia | 125,110 | 1.34× |
| Virginia | 115,198 | 1.56× |
| New Jersey | 111,328 | 1.44× |
| Illinois | 108,566 | 1.07× |
| Pennsylvania | 104,502 | 1.02× |
| Massachusetts | 90,871 | 1.52× |
| Maryland | 73,316 | 1.41× |
| Ohio | 72,189 | 0.77× |
| South Carolina | 70,842 | 1.55× |
| Tennessee | 60,884 | 1× |
| Michigan | 59,947 | 0.76× |
| Washington | 55,375 | 0.91× |
| Indiana | 45,971 | 0.83× |
| Arizona | 43,185 | 0.7× |
| Connecticut | 41,828 | 1.37× |
| Colorado | 39,128 | 0.82× |
| Missouri | 38,715 | 0.79× |
| Minnesota | 34,170 | 0.79× |
| Alabama | 33,400 | 0.79× |
| Wisconsin | 31,647 | 0.69× |
| Louisiana | 30,911 | 0.79× |
| Kentucky | 29,278 | 0.77× |
| Oregon | 24,491 | 0.7× |
| Oklahoma | 23,283 | 0.69× |
| Mississippi | 21,069 | 0.84× |
| Nevada | 18,808 | 0.64× |
| Utah | 18,434 | 0.68× |
| Iowa | 18,363 | 0.73× |
| Arkansas | 17,786 | 0.71× |
| Kansas | 16,132 | 0.67× |
| Washington, District of Columbia | 16,101 | 1.77× |
| Maine | 12,087 | 1.11× |
| New Hampshire | 11,040 | 0.92× |
| Hawaii | 10,929 | 0.84× |
| Nebraska | 10,869 | 0.71× |
| West Virginia | 10,572 | 0.75× |
| New Mexico | 10,175 | 0.67× |
| Rhode Island | 10,018 | 1.04× |
| Idaho | 9,629 | 0.63× |
| Delaware | 7,758 | 0.93× |
| Montana | 5,219 | 0.62× |
| Vermont | 4,752 | 0.89× |
| South Dakota | 4,235 | 0.6× |
| North Dakota | 3,858 | 0.62× |
| Alaska | 3,353 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Victor Oladipo | 472.22× | Sports |
| Thandie Newton | 46.42× | Movies & TV |
| Antony Starr | 40.56× | Movies & TV |
| Duke Blue Devils football | 27.99× | Sports |
| University of North Carolina at Chapel Hill | 18.67× | Business & Career |
| American University | 33.35× | Business & Career |
| Carnegie Mellon University | 28.58× | Business & Career |
| Princeton University | 23.64× | Business & Career |
| Imperial College London | 45.19× | Business & Career |
| Brown University | 30.73× | Business & Career |
| Laz Alonso | 40.56× | Movies & TV |
| Colgate University | 20.75× | Business & Career |
| Material design | 61.12× | |
| Angie Stone | 21.66× | Music & Radio |
| University of Cambridge | 20.02× | Business & Career |
| Duke Blue Devils men's basketball | 8.5× | Sports |
| Vanderbilt University | 13.62× | Business & Career |
| Utah Utes football | 24.21× | Sports |
| Yale University | 18.97× | Business & Career |
| Georgetown University | 13.24× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.28 |
| Extroversion | THRILL | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Sports Activity | POWER | 1.15 |
| Community Orientation | OPEN | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.0% |
| China | 7.6% |
| Japan | 3.8% |
See Duke University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Duke University have in United States?
Duke University has an estimated audience of 3,033,939 people in United States, concentrated in North Carolina and California.
What is the gender split and age of Duke University fans?
44.3% of Duke University fans are female, 55.7% are male, with an average age of 36.2 years.
Which brands do Duke University fans like most?
Duke University fans show strongest brand affinity for Victor Oladipo (472.22×), Thandie Newton (46.42×), and Antony Starr (40.56×) over the country average.
Where do Duke University fans live in United States?
Duke University fans in United States are most concentrated in North Carolina (reach 469,714), California (reach 341,896), and Texas (reach 255,154). These three regions account for the largest share of the active audience.
What other brands do Duke University fans also like?
Beyond Duke University itself, the audience over-indexes on Thandie Newton (46.42×), Antony Starr (40.56×), Duke Blue Devils football (27.99×), and University of North Carolina at Chapel Hill (18.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Duke University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.