Rascasse Audience Intelligence

University of Texas at Austin Audience in United States

Name: University of Texas at Austin — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of Texas at Austin in United States — modelled from more than twelve digital signal sources. University of Texas at Austin has an estimated audience of 8,908,722 people in United States.

#2among University in United States #250among POI in United States #389in Business & Career

The average University of Texas at Austin fan in United States is 38.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include University of Texas System, Texas Longhorns football, Texas Longhorns baseball, with strongest over-indexing on University of Texas System (20.6× the country average).

Demographically, the University of Texas at Austin audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Texas at Austin fan in United States is balanced, around 38.1 years old, with strong Tradition tendencies and a notable affinity for University of Texas System.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Texas at Austin profile in United States.

Audience size

8.9M

in United States

Gender

50.4%♀

49.6% male

Age

38.1

average years

Country rank

#4012

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of Texas at Austin fans

50.4% are female, 49.6% are male, average age 38.1.

Fig. 02

Gender split

50.4%

Female

49.6%

Male

Demographic split for University of Texas at Austin audience in United States
Metric	Value
Female	50.4%
Male	49.6%
Average age	38.1
Estimated audience size	8,908,722

Fig. 03

Age distribution

Age distribution of the University of Texas at Austin audience in United States
Age bracket	Share	%
16-19		25%
20-29		18%
30-39		17%
40-49		20%
50+		20%

Fig. 04

Worldwide distribution

71.6%

of the worldwide University of Texas at Austin audience comes from United States.

Worldwide audience distribution share by country for University of Texas at Austin
Country	Share
United States	71.6%
Japan	2.8%
United Kingdom	2.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Texas at Austin audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Texas at Austin fans by region: top regions in United States
#	Region	Reach	×
01	Texas	~6.5M	8.65×
02	Louisiana	~200K	1.65×
03	Arkansas	~90K	1.28×
04	Alabama	~200K	1.22×
05	Washington, District of Columbia	~30K	1.20×
06	New Mexico	~50K	1.18×
07	Mississippi	~80K	1.14×
08	Oklahoma	~100K	1.13×
09	Kansas	~70K	1.05×
10	Virginia	~200K	1.04×
11	Illinois	~300K	1.01×
12	Georgia	~300K	0.98×
13	Maryland	~100K	0.97×
14	Tennessee	~200K	0.95×
15	Colorado	~100K	0.95×
16	Connecticut	~80K	0.95×
17	Hawaii	~40K	0.94×
18	Missouri	~100K	0.93×
19	California	~900K	0.92×
20	New Jersey	~200K	0.92×
21	North Carolina	~200K	0.90×
22	Massachusetts	~200K	0.87×
23	Nebraska	~40K	0.87×
24	Washington	~200K	0.85×
25	Oregon	~90K	0.84×
26	North Dakota	~20K	0.84×
27	South Carolina	~100K	0.83×
28	New York	~400K	0.82×
29	Arizona	~100K	0.80×
30	Delaware	~20K	0.80×
31	Vermont	~10K	0.79×
32	Iowa	~60K	0.78×
33	Idaho	~30K	0.78×
34	South Dakota	~20K	0.78×
35	Alaska	~10K	0.78×
36	Indiana	~100K	0.77×
37	Utah	~60K	0.77×
38	Florida	~500K	0.76×
39	Minnesota	~100K	0.76×
40	Rhode Island	~20K	0.75×
41	Montana	~20K	0.75×
42	Ohio	~200K	0.74×
43	New Hampshire	~30K	0.74×
44	Pennsylvania	~200K	0.73×
45	Kentucky	~80K	0.73×
46	Nevada	~60K	0.71×
47	Maine	~20K	0.71×
48	West Virginia	~30K	0.68×
49	Michigan	~200K	0.67×
50	Wisconsin	~90K	0.67×

Affinity by region — University of Texas at Austin, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Texas at Austin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Texas at Austin audience
#	Interest	Category	×
01	Texas Longhorns baseball	Sports	24.95×
02	University of Texas System	Business & Career	20.60×
03	University of Texas at San Antonio	Business & Career	14.76×
04	Texas Longhorns football	Sports	13.85×
05	Texas Longhorns	Sports	12.19×
06	Dazed and Confused	Movies & TV	9.31×
07	Texas A&M Aggies football	Sports	8.30×
08	Utah Utes football	Sports	7.44×
09	Texas A&M University	Business & Career	7.19×
10	University of Oklahoma	Business & Career	5.87×
11	Texas Tech Red Raiders football	Sports	5.76×
12	San Antonio	Travel & Leisure	3.41×
13	Austin, Texas	Travel & Leisure	3.25×
14	New Mexico	Travel & Leisure	3.18×
15	Arkansas	Travel & Leisure	2.48×
16	Oklahoma	Travel & Leisure	2.47×
17	Louisiana	Travel & Leisure	2.22×
18	Texas	Travel & Leisure	1.94×
19	Southern United States	Travel & Leisure	1.70×
20	Movies	Movies & TV	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Texas at Austin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of Texas at Austin audience · What stands out
Trait	Cluster	Score
Tradition	CONSERVATISM	1.28×
Patriotism	CONSERVATISM	1.22×
Extroversion	THRILL	1.20×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of Texas at Austin audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.95×
Mindfulness	BALANCE	0.97×
Quality Awareness	PREMIUM	0.97×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of Texas at Austin have in United States?

University of Texas at Austin has an estimated audience of 8,908,722 people in United States, concentrated in Texas and California.

What is the gender split and age of University of Texas at Austin fans?

50.4% of University of Texas at Austin fans are female, 49.6% are male, with an average age of 38.1 years.

Which brands do University of Texas at Austin fans like most?

University of Texas at Austin fans show strongest brand affinity for University of Texas System (20.6×), Texas Longhorns football (13.85×), and Texas Longhorns baseball (24.95×) over the country average.

Where do University of Texas at Austin fans live in United States?

University of Texas at Austin fans in United States are most concentrated in Texas (reach ~6.5M), California (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do University of Texas at Austin fans also like?

Beyond University of Texas at Austin itself, the audience over-indexes on Texas Longhorns football (13.85×), Texas Longhorns baseball (24.95×), Texas Longhorns (12.19×), and Texas A&M Aggies football (8.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See University of Texas at Austin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Texas at Austin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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