University of Texas at Austin Audience in United States

Demographics of University of Texas at Austin fans

Audience persona

The typical University of Texas at Austin fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for University of Texas System.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of Texas at Austin audiences in other countries

• University of Texas at Austin — Germany
• University of Texas at Austin — United Kingdom
• University of Texas at Austin — France
• University of Texas at Austin — Italy
• University of Texas at Austin — Spain
• University of Texas at Austin — Brazil
• University of Texas at Austin — Japan
• University of Texas at Austin — South Korea
• University of Texas at Austin — India

More University audiences in United States

• Ohio State University (9,090,455)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)
• University of Michigan (5,902,210)

Frequently asked questions

How many fans does University of Texas at Austin have in United States?

University of Texas at Austin has an estimated audience of 8,908,722 people in United States, concentrated in Texas and California.

What is the gender split and age of University of Texas at Austin fans?

50.4% of University of Texas at Austin fans are female, 49.6% are male, with an average age of 38.1 years.

Which brands do University of Texas at Austin fans like most?

University of Texas at Austin fans show strongest brand affinity for University of Texas System (20.6×), Texas Longhorns football (13.85×), and Texas Longhorns baseball (24.95×) over the country average.

Where do University of Texas at Austin fans live in United States?

University of Texas at Austin fans in United States are most concentrated in Texas (reach 5,567,149), California (reach 945,490), and Florida (reach 505,828). These three regions account for the largest share of the active audience.

What other brands do University of Texas at Austin fans also like?

Beyond University of Texas at Austin itself, the audience over-indexes on Texas Longhorns football (13.85×), Texas Longhorns baseball (24.95×), Texas Longhorns (12.19×), and Texas A&M Aggies football (8.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Texas at Austin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.