Rascasse Audience Intelligence

University of Texas System Audience in United States

A data profile of the people who buy, follow and care about University of Texas System in United States — modelled from more than twelve digital signal sources. University of Texas System has an estimated audience of 4,193,628 people in United States.

#23among University in United States#560among POI in United States#693in Business & Career

The average University of Texas System fan in United States is 41.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include University of Texas at Austin, United Airlines, 7-Eleven, with strongest over-indexing on University of Texas at Austin (20.6× the country average).

Demographically, the University of Texas System audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Texas System fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for University of Texas at Austin.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Texas System profile in United States.

Audience size
4.2M
in United States
Gender
53.5%♀
46.5% male
Age
41.0
average years
Country rank
#7731
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Texas System fans

53.5% are female, 46.5% are male, average age 41.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for University of Texas System audience in United States
MetricValue
Female53.5%
Male46.5%
Average age41.0
Estimated audience size4,193,628
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the University of Texas System audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

85.9%

of the worldwide University of Texas System audience comes from United States.

Worldwide audience distribution share by country for University of Texas System
CountryShare
United States85.9%
Thailand1.8%
Mexico1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Texas System audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Texas System fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M7.45×
02Washington, District of Columbia~20K1.28×
03North Dakota~10K1.21×
04Alaska~10K1.19×
05Vermont~8K1.15×
06South Dakota~10K1.11×
07Montana~10K1.08×
08Delaware~10K1.04×
09Maine~20K1.02×
10Rhode Island~10K1.02×
11West Virginia~20K1.01×
12New Hampshire~20K1.01×
13New Mexico~20K0.98×
14Idaho~20K0.98×
15Hawaii~20K0.98×
16Louisiana~50K0.97×
17Arkansas~30K0.97×
18Mississippi~30K0.97×
19Nebraska~20K0.97×
20Oklahoma~40K0.94×
21Kansas~30K0.94×
22South Carolina~60K0.92×
23Iowa~30K0.92×
24Tennessee~80K0.91×
25Alabama~50K0.91×
26Kentucky~50K0.91×
27Virginia~90K0.89×
28Nevada~40K0.89×
29Utah~30K0.89×
30Massachusetts~70K0.88×
31Connecticut~40K0.88×
32Oregon~40K0.87×
33Maryland~60K0.86×
34Missouri~60K0.86×
35Colorado~60K0.85×
36Georgia~100K0.84×
37Wisconsin~50K0.84×
38Indiana~60K0.83×
39Minnesota~50K0.83×
40Arizona~70K0.81×
41Illinois~100K0.80×
42North Carolina~100K0.80×
43Washington~70K0.79×
44New York~200K0.78×
45Michigan~80K0.77×
46New Jersey~80K0.77×
47Pennsylvania~100K0.75×
48Ohio~100K0.75×
49Florida~200K0.68×
50California~300K0.65×
Fig. 06

Affinity by region

Affinity by region — University of Texas System, United States
0.65×1.00×7.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Texas System audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Texas System audience
#·InterestCategoryAffinity×
01Ohio UniversityBusiness & Career22.35×
02University of Texas at AustinBusiness & Career20.60×
03University of PittsburghBusiness & Career18.23×
04University of HoustonBusiness & Career15.70×
05Big 12 ConferenceSports12.70×
06Thandie NewtonMovies & TV12.49×
07Duke UniversityBusiness & Career12.09×
08Michigan State UniversityBusiness & Career8.97×
09Texas A&M UniversityBusiness & Career8.28×
10Portland Trail BlazersSports7.46×
11Dallas MavericksSports6.97×
12United AirlinesTravel & Leisure6.53×
137-ElevenShopping5.44×
14Web serverTechnology & Electronics4.63×
15Super BowlSports4.55×
16Miami HeatSports4.35×
17WhataburgerFood & Beverages3.96×
18Boho-chicFashion & Accessoires3.78×
19American AirlinesTravel & Leisure2.43×
20NBASports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Texas System audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Texas System audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Urban LifestyleOPEN1.49×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Texas System audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Texas System have in United States?

University of Texas System has an estimated audience of 4,193,628 people in United States, concentrated in Texas and California.

02

What is the gender split and age of University of Texas System fans?

53.5% of University of Texas System fans are female, 46.5% are male, with an average age of 41.0 years.

03

Which brands do University of Texas System fans like most?

University of Texas System fans show strongest brand affinity for University of Texas at Austin (20.6×), United Airlines (6.53×), and 7-Eleven (5.44×) over the country average.

04

Where do University of Texas System fans live in United States?

University of Texas System fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do University of Texas System fans also like?

Beyond University of Texas System itself, the audience over-indexes on United Airlines (6.53×), 7-Eleven (5.44×), Dallas Mavericks (6.97×), and Portland Trail Blazers (7.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Texas System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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