University of Texas System Audience in United States

University of Texas System logo

University of Texas System has an estimated audience of 4,193,628 people in United States. 53.5% are female, 46.5% are male, average age 41.0. Top regions: Texas, California, New York. Top brand affinities: Nationality, Goop, Governor of Michigan, Wok, Hibachi.

The average University of Texas System fan in United States is 41.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Nationality, Goop, Governor of Michigan, with strongest over-indexing on Nationality (4.36× the country average). Demographically, the University of Texas System audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Texas System fans

Demographic split for University of Texas System audience in United States
MetricValue
Female53.5%
Male46.5%
Average age41.0
Estimated audience size4,193,628

Audience persona

The typical University of Texas System fan in United States is balanced, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for University of Texas System in United States
RegionReachAffinity
Texas2,128,5245.9×
California292,1150.63×
New York191,2100.82×
Florida170,8690.6×
Illinois105,4220.75×
Georgia100,2880.78×
Pennsylvania83,9750.59×
Virginia83,1180.81×
North Carolina80,6130.64×
Tennessee77,4690.92×
Massachusetts67,9170.82×
Ohio63,9570.5×
South Carolina58,8170.93×
New Jersey57,8740.54×
Michigan51,4760.47×
Louisiana51,3870.95×
Maryland49,3730.68×
Washington47,6880.57×
Alabama44,6440.76×
Arizona44,1190.52×
Missouri42,6920.63×
Colorado41,7560.63×
Kentucky41,1810.78×
Indiana41,1430.54×
Oklahoma38,4960.83×
Minnesota30,0970.5×
Arkansas29,0950.84×
Mississippi28,8980.84×
Wisconsin28,2960.45×
Nevada27,9920.69×
Oregon25,1230.52×
Kansas23,5040.71×
Connecticut23,0630.55×
Washington, District of Columbia22,9101.82×
Iowa22,3140.65×
West Virginia19,0850.98×
Alaska19,0452.12×
Utah18,7300.5×
Nebraska17,9650.85×
New Mexico17,8710.85×
Idaho17,6240.84×
Hawaii16,8360.93×
Montana16,6031.43×
South Dakota16,3871.69×
North Dakota15,9561.85×
New Hampshire15,7250.95×
Wyoming15,4392.48×
Rhode Island15,1851.14×
Maine15,1761.01×
Vermont14,9352.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Texas System audience
BrandAffinityCategory
Nationality4.36×Politics & Society
Goop9.46×Internet & Social Media
Governor of Michigan11.85×Politics & Society
Wok9.59×Food & Beverages
Hibachi11.42×Food & Beverages
Google Home8.93×Technology & Electronics
Nebraska3.64×Travel & Leisure
Israel2.8×Travel & Leisure
headspace11.64×Health
Keegan Bradley8.97×Sports
Grinch4.3×Movies & TV
Fairy godmother7.69×Literature
Grace Slick8.97×Music & Radio
Cherish (group)11.1×Music & Radio
Vocal harmony4.59×Music & Radio
Jeep Wagoneer5.39×Cars & Mobility
El Paso County, Colorado10.81×Travel & Leisure
Guitarist (magazine)9.44×Music & Radio
edureka29.95×Business & Career
TV Fanatic8.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Texas System audience
TraitClusterScore
ExtroversionTHRILL1.19
TraditionCONSERVATISM1.18
Urban LifestyleOPEN1.14
Community OrientationOPEN1.13
MindfulnessBALANCE1.11
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for University of Texas System
CountryShare
United States85.9%
Thailand1.8%
Mexico1.7%

See University of Texas System audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Texas System have in United States?

University of Texas System has an estimated audience of 4,193,628 people in United States, concentrated in Texas and California.

What is the gender split and age of University of Texas System fans?

53.5% of University of Texas System fans are female, 46.5% are male, with an average age of 41.0 years.

Which brands do University of Texas System fans like most?

University of Texas System fans show strongest brand affinity for Nationality (4.36×), Goop (9.46×), and Governor of Michigan (11.85×) over the country average.

Where do University of Texas System fans live in United States?

University of Texas System fans in United States are most concentrated in Texas (reach 2,128,524), California (reach 292,115), and New York (reach 191,210). These three regions account for the largest share of the active audience.

What other brands do University of Texas System fans also like?

Beyond University of Texas System itself, the audience over-indexes on Goop (9.46×), Governor of Michigan (11.85×), Wok (9.59×), and Hibachi (11.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Texas System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.