A data profile of the people who buy, follow and care about Texas A&M University in United States — modelled from more than twelve digital signal sources. Texas A&M University has an estimated audience of 5,132,494 people in United States.
The average Texas A&M University fan in United States is 37.1 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Texas A&M Aggies football, Texas A&M Aggies baseball, University of Texas at Austin, with strongest over-indexing on Texas A&M Aggies football (20.5× the country average).
Demographically, the Texas A&M University audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Texas A&M University fan in United States is balanced, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Texas A&M Aggies football.
The key figures that characterise the Texas A&M University profile in United States.
51.3% are female, 48.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 37.1 |
| Estimated audience size | 5,132,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Texas A&M University audience comes from United States.
| Country | Share |
|---|---|
| United States | 60.0% |
| China | 4.4% |
| Canada | 3.0% |
Where the Texas A&M University audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~4M | 10.19× | |
| 02 | Louisiana | ~90K | 1.41× | |
| 03 | Arkansas | ~50K | 1.28× | |
| 04 | New Mexico | ~30K | 1.24× | |
| 05 | Oklahoma | ~70K | 1.23× | |
| 06 | Mississippi | ~50K | 1.16× | |
| 07 | Washington, District of Columbia | ~20K | 1.11× | |
| 08 | Alabama | ~80K | 1.05× | |
| 09 | Virginia | ~100K | 1.00× | |
| 10 | Kansas | ~40K | 0.99× | |
| 11 | Missouri | ~80K | 0.95× | |
| 12 | North Dakota | ~10K | 0.94× | |
| 13 | Colorado | ~80K | 0.93× | |
| 14 | Nebraska | ~20K | 0.92× | |
| 15 | Georgia | ~100K | 0.91× | |
| 16 | Hawaii | ~20K | 0.90× | |
| 17 | Maryland | ~80K | 0.88× | |
| 18 | Tennessee | ~90K | 0.87× | |
| 19 | Alaska | ~10K | 0.87× | |
| 20 | Illinois | ~100K | 0.86× | |
| 21 | Montana | ~10K | 0.86× | |
| 22 | South Dakota | ~10K | 0.86× | |
| 23 | Idaho | ~20K | 0.85× | |
| 24 | Vermont | ~8K | 0.84× | |
| 25 | Arizona | ~90K | 0.82× | |
| 26 | Washington | ~80K | 0.82× | |
| 27 | South Carolina | ~60K | 0.82× | |
| 28 | Rhode Island | ~10K | 0.82× | |
| 29 | Delaware | ~10K | 0.82× | |
| 30 | California | ~500K | 0.81× | |
| 31 | Oregon | ~50K | 0.80× | |
| 32 | North Carolina | ~100K | 0.79× | |
| 33 | Indiana | ~70K | 0.79× | |
| 34 | Iowa | ~30K | 0.79× | |
| 35 | Connecticut | ~40K | 0.78× | |
| 36 | Utah | ~40K | 0.77× | |
| 37 | New Hampshire | ~20K | 0.77× | |
| 38 | Massachusetts | ~80K | 0.76× | |
| 39 | West Virginia | ~20K | 0.76× | |
| 40 | Maine | ~10K | 0.76× | |
| 41 | Nevada | ~40K | 0.74× | |
| 42 | Minnesota | ~50K | 0.73× | |
| 43 | Florida | ~300K | 0.72× | |
| 44 | Kentucky | ~50K | 0.71× | |
| 45 | Pennsylvania | ~100K | 0.70× | |
| 46 | Ohio | ~100K | 0.70× | |
| 47 | New Jersey | ~90K | 0.70× | |
| 48 | Wisconsin | ~50K | 0.70× | |
| 49 | New York | ~200K | 0.67× | |
| 50 | Michigan | ~80K | 0.62× |
The strongest cross-interests of the Texas A&M University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Texas A&M Aggies men's basketball | Sports | 24.45× | ||
| 02 | Texas A&M Aggies baseball | Sports | 22.87× | ||
| 03 | TexAgs | Internet & Social Media | 21.03× | ||
| 04 | Texas A&M Aggies football | Sports | 20.50× | ||
| 05 | Colgate University | Business & Career | 9.73× | ||
| 06 | University of Texas System | Business & Career | 8.28× | ||
| 07 | San Bernardino Valley College | Business & Career | 7.79× | ||
| 08 | Utah Utes football | Sports | 7.08× | ||
| 09 | Texas Longhorns football | Sports | 7.01× | ||
| 10 | University of Oklahoma | Business & Career | 6.80× | ||
| 11 | University of Texas at Austin | Business & Career | 6.23× | ||
| 12 | Texas Christian University | Business & Career | 6.19× | ||
| 13 | University of North Texas | Business & Career | 5.82× | ||
| 14 | Dallas–Fort Worth metroplex | Travel & Leisure | 3.33× | ||
| 15 | New Mexico | Travel & Leisure | 2.40× | ||
| 16 | Arkansas | Travel & Leisure | 2.26× | ||
| 17 | Oklahoma | Travel & Leisure | 2.18× | ||
| 18 | Louisiana | Travel & Leisure | 1.92× | ||
| 19 | Texas | Travel & Leisure | 1.80× | ||
| 20 | Southern United States | Travel & Leisure | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.14× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Extroversion | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.88× | |
| Urban Lifestyle | OPEN | 0.90× | |
| Mindfulness | BALANCE | 0.93× |
Texas A&M University has an estimated audience of 5,132,494 people in United States, concentrated in Texas and California.
51.3% of Texas A&M University fans are female, 48.7% are male, with an average age of 37.1 years.
Texas A&M University fans show strongest brand affinity for Texas A&M Aggies football (20.5×), Texas A&M Aggies baseball (22.87×), and University of Texas at Austin (6.23×) over the country average.
Texas A&M University fans in United States are most concentrated in Texas (reach ~4M), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Texas A&M University itself, the audience over-indexes on Texas A&M Aggies baseball (22.87×), University of Texas at Austin (6.23×), University of Texas System (8.28×), and Texas Longhorns football (7.01×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Texas A&M University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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