A data profile of the people who buy, follow and care about TexAgs in United States — modelled from more than twelve digital signal sources. TexAgs has an estimated audience of 550,705 people in United States.
The average TexAgs fan in United States is 41.0 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Colorado.
Top brand affinities include Texas A&M Aggies men's basketball, Texas A&M University, Dallas Stars, with strongest over-indexing on Texas A&M Aggies men's basketball (110.46× the country average).
Demographically, the TexAgs audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical TexAgs fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Texas A&M Aggies men's basketball.
The key figures that characterise the TexAgs profile in United States.
40.7% are female, 59.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 41.0 |
| Estimated audience size | 550,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide TexAgs audience comes from United States.
| Country | Share |
|---|---|
| United States | 96.7% |
| China | 0.6% |
| Japan | 0.4% |
Where the TexAgs audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~400K | 21.12× | |
| 02 | Arkansas | ~10K | 2.09× | |
| 03 | Louisiana | ~10K | 2.00× | |
| 04 | Colorado | ~20K | 1.95× | |
| 05 | New Mexico | ~5K | 1.71× | |
| 06 | Oklahoma | ~10K | 1.60× | |
| 07 | Alabama | ~9K | 1.17× | |
| 08 | Kansas | ~5K | 1.08× | |
| 09 | Wyoming | <1K | 1.07× | |
| 10 | Tennessee | ~10K | 0.94× | |
| 11 | Missouri | ~8K | 0.93× | |
| 12 | Georgia | ~20K | 0.91× | |
| 13 | Arizona | ~10K | 0.91× | |
| 14 | Montana | ~1K | 0.90× | |
| 15 | Iowa | ~4K | 0.89× | |
| 16 | Utah | ~4K | 0.87× | |
| 17 | Nebraska | ~2K | 0.83× | |
| 18 | South Dakota | ~1K | 0.83× | |
| 19 | Rhode Island | ~1K | 0.81× | |
| 20 | Delaware | ~1K | 0.81× | |
| 21 | Alaska | <1K | 0.79× | |
| 22 | North Dakota | <1K | 0.79× | |
| 23 | New Hampshire | ~2K | 0.77× | |
| 24 | West Virginia | ~2K | 0.73× | |
| 25 | Maine | ~1K | 0.73× | |
| 26 | Idaho | ~2K | 0.70× | |
| 27 | Washington | ~8K | 0.69× | |
| 28 | Mississippi | ~3K | 0.68× | |
| 29 | Hawaii | ~2K | 0.65× | |
| 30 | Washington, District of Columbia | ~1K | 0.65× | |
| 31 | Minnesota | ~5K | 0.58× | |
| 32 | Virginia | ~8K | 0.55× | |
| 33 | Nevada | ~3K | 0.52× | |
| 34 | North Carolina | ~9K | 0.51× | |
| 35 | Kentucky | ~4K | 0.50× | |
| 36 | Oregon | ~3K | 0.50× | |
| 37 | Connecticut | ~3K | 0.50× | |
| 38 | Wisconsin | ~4K | 0.45× | |
| 39 | South Carolina | ~4K | 0.44× | |
| 40 | Indiana | ~4K | 0.43× | |
| 41 | Maryland | ~4K | 0.43× | |
| 42 | New Jersey | ~6K | 0.42× | |
| 43 | Massachusetts | ~5K | 0.42× | |
| 44 | Pennsylvania | ~7K | 0.38× | |
| 45 | Michigan | ~6K | 0.38× | |
| 46 | Illinois | ~7K | 0.37× | |
| 47 | Ohio | ~6K | 0.35× | |
| 48 | Florida | ~10K | 0.34× | |
| 49 | California | ~20K | 0.32× | |
| 50 | New York | ~8K | 0.26× |
The strongest cross-interests of the TexAgs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Texas A&M Aggies men's basketball | Sports | 110.46× | ||
| 02 | Texas A&M University | Business & Career | 21.03× | ||
| 03 | Dallas Stars | Sports | 14.39× | ||
| 04 | Calgary Flames | Sports | 14.39× | ||
| 05 | Texas Longhorns football | Sports | 13.07× | ||
| 06 | ExxonMobil | Cars & Mobility | 10.82× | ||
| 07 | Texas Longhorns | Sports | 10.63× | ||
| 08 | Sports Illustrated | Sports | 6.73× | ||
| 09 | Matthew McConaughey | Movies & TV | 6.50× | ||
| 10 | Whataburger | Food & Beverages | 6.08× | ||
| 11 | Houston Texans | Sports | 5.95× | ||
| 12 | University of Texas at Austin | Business & Career | 5.90× | ||
| 13 | Weather forecasting | Home & Garden | 4.21× | ||
| 14 | San Antonio Spurs | Sports | 4.08× | ||
| 15 | FedEx | Business & Career | 3.69× | ||
| 16 | CBS Sports | Movies & TV | 3.58× | ||
| 17 | New York Post | News | 3.52× | ||
| 18 | United Airlines | Travel & Leisure | 2.80× | ||
| 19 | Mortgage loans | Business & Career | 2.71× | ||
| 20 | Internet & Social Media | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.14× | |
| Convenience Orientation | PREMIUM | 1.78× | |
| Tradition | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Extroversion | THRILL | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.78× |
TexAgs has an estimated audience of 550,705 people in United States, concentrated in Texas and California.
40.7% of TexAgs fans are female, 59.3% are male, with an average age of 41.0 years.
TexAgs fans show strongest brand affinity for Texas A&M Aggies men's basketball (110.46×), Texas A&M University (21.03×), and Dallas Stars (14.39×) over the country average.
TexAgs fans in United States are most concentrated in Texas (reach ~400K), California (reach ~20K), and Colorado (reach ~20K). These three regions account for the largest share of the active audience.
Beyond TexAgs itself, the audience over-indexes on Texas A&M University (21.03×), Dallas Stars (14.39×), Texas Longhorns football (13.07×), and Whataburger (6.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for TexAgs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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