Rascasse Audience Intelligence

Matthew McConaughey Audience in United States

A data profile of the people who buy, follow and care about Matthew McConaughey in United States — modelled from more than twelve digital signal sources. Matthew McConaughey has an estimated audience of 12,162,980 people in United States.

#34among Actor Actress or TV Star in United States#126among Person in United States#203in Movies & TV

The average Matthew McConaughey fan in United States is 45.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Chuck Norris, A Time to Kill (Grisham novel), Dazed and Confused, with strongest over-indexing on Chuck Norris (28.81× the country average).

Demographically, the Matthew McConaughey audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matthew McConaughey fan in United States is more female, around 45.1 years old, with strong Spirituality tendencies and a notable affinity for Chuck Norris.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matthew McConaughey profile in United States.

Audience size
12.2M
in United States
Gender
66.3%♀
33.7% male
Age
45.1
average years
Country rank
#2929
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matthew McConaughey fans

66.3% are female, 33.7% are male, average age 45.1.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Matthew McConaughey audience in United States
MetricValue
Female66.3%
Male33.7%
Average age45.1
Estimated audience size12,162,980
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Matthew McConaughey audience in United States
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4931%
50+29%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Matthew McConaughey audience comes from United States.

Worldwide audience distribution share by country for Matthew McConaughey
CountryShare
United States34.3%
United Kingdom6.5%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matthew McConaughey audience in United States is strongest.

Fig. 05

Top regions by affinity

Matthew McConaughey fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.40×
02Oklahoma~200K1.29×
03Arkansas~100K1.27×
04Utah~100K1.21×
05Idaho~70K1.21×
06Tennessee~300K1.17×
07Alabama~200K1.14×
08Kentucky~200K1.14×
09Montana~40K1.13×
10Mississippi~100K1.12×
11Missouri~200K1.10×
12Colorado~200K1.05×
13Kansas~100K1.05×
14Ohio~400K1.03×
15Arizona~300K1.03×
16Oregon~100K1.03×
17New Mexico~60K1.03×
18Georgia~400K1.02×
19North Carolina~400K1.01×
20South Carolina~200K1.01×
21Nebraska~60K1.01×
22Indiana~200K1.00×
23Louisiana~200K1.00×
24Washington~200K0.99×
25Minnesota~200K0.99×
26Iowa~100K0.99×
27West Virginia~60K0.99×
28California~1.5M0.98×
29South Dakota~30K0.98×
30Vermont~20K0.98×
31North Dakota~20K0.97×
32Alaska~20K0.95×
33Illinois~400K0.94×
34Florida~700K0.93×
35Wisconsin~200K0.93×
36Michigan~300K0.92×
37Virginia~300K0.92×
38Maine~40K0.90×
39Massachusetts~200K0.89×
40Nevada~100K0.89×
41Hawaii~50K0.89×
42New Hampshire~40K0.88×
43Pennsylvania~300K0.86×
44Connecticut~100K0.86×
45New Jersey~300K0.85×
46Rhode Island~30K0.85×
47New York~600K0.83×
48Maryland~200K0.83×
49Delaware~30K0.81×
50Washington, District of Columbia~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Matthew McConaughey, United States
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matthew McConaughey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matthew McConaughey audience
#·InterestCategoryAffinity×
01Monster-in-LawMovies & TV109.13×
02Maid in ManhattanMovies & TV86.94×
03HollyoaksMovies & TV70.30×
04A Time to Kill (Grisham novel)Literature62.25×
05Runaway Bride (film)Movies & TV38.85×
06The Huntsman: Winter's WarMovies & TV32.47×
07Dazed and ConfusedMovies & TV31.00×
08Major CrimesMovies & TV30.40×
09Chuck NorrisMovies & TV28.81×
10SMU Mustangs footballSports23.50×
11Angry Birds 2Games20.32×
12My Best Friend's WeddingMovies & TV17.10×
13How to Lose a Guy in 10 DaysMovies & TV15.79×
14Kelly OsbourneMusic & Radio13.90×
15Gerard ButlerMovies & TV12.88×
16Cole HauserMovies & TV11.14×
17Jane FondaMovies & TV10.89×
18University of Texas at AustinBusiness & Career9.83×
19Ryan GoslingMovies & TV5.85×
20Donald TrumpPolitics & Society1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matthew McConaughey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matthew McConaughey audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.56×
Community OrientationOPEN1.39×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matthew McConaughey audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.05×
Design AffinityPREMIUM1.05×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matthew McConaughey have in United States?

Matthew McConaughey has an estimated audience of 12,162,980 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Matthew McConaughey fans?

66.3% of Matthew McConaughey fans are female, 33.7% are male, with an average age of 45.1 years.

03

Which brands do Matthew McConaughey fans like most?

Matthew McConaughey fans show strongest brand affinity for Chuck Norris (28.81×), A Time to Kill (Grisham novel) (62.25×), and Dazed and Confused (31×) over the country average.

04

Where do Matthew McConaughey fans live in United States?

Matthew McConaughey fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Matthew McConaughey fans also like?

Beyond Matthew McConaughey itself, the audience over-indexes on A Time to Kill (Grisham novel) (62.25×), Dazed and Confused (31×), Maid in Manhattan (86.94×), and Monster-in-Law (109.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Matthew McConaughey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew McConaughey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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