Matthew McConaughey Audience in United States

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Matthew McConaughey has an estimated audience of 11,938,207 people in United States. 66.3% are female, 33.7% are male, average age 45.1. Top regions: Texas, California, Florida. Top brand affinities: Chuck Norris, A Time to Kill (Grisham novel), Maid in Manhattan, Monster-in-Law, Dazed and Confused.

The average Matthew McConaughey fan in United States is 45.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Chuck Norris, A Time to Kill (Grisham novel), Maid in Manhattan, with strongest over-indexing on Chuck Norris (28.81× the country average). Demographically, the Matthew McConaughey audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Matthew McConaughey fans

Demographic split for Matthew McConaughey audience in United States
MetricValue
Female66.3%
Male33.7%
Average age45.1
Estimated audience size11,938,207

Audience persona

The typical Matthew McConaughey fan in United States is more female, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Chuck Norris.

Top regions in United States

Top regions ranked by reach for Matthew McConaughey in United States
RegionReachAffinity
Texas1,595,5321.55×
California1,371,9251.05×
Florida760,4420.94×
New York581,8330.87×
Illinois394,7330.99×
Ohio390,0811.06×
Georgia383,5961.04×
North Carolina375,1411.04×
Pennsylvania356,0470.89×
Michigan299,3860.96×
Tennessee280,0181.17×
Virginia279,6650.96×
New Jersey264,6890.87×
Arizona255,9591.05×
Washington244,8761.02×
Indiana224,3761.03×
Massachusetts215,3440.92×
Missouri210,1631.09×
Colorado205,4331.09×
Alabama189,8361.14×
South Carolina188,0131.05×
Kentucky172,0611.15×
Oklahoma171,9921.3×
Minnesota171,7521×
Maryland168,6320.82×
Wisconsin168,5760.94×
Louisiana154,4081×
Oregon144,4601.06×
Utah133,5581.25×
Arkansas117,5401.2×
Mississippi108,0061.1×
Connecticut105,4790.88×
Nevada102,6830.89×
Kansas100,1291.06×
Iowa96,6010.98×
Idaho71,6131.2×
Nebraska59,2570.99×
New Mexico57,5350.96×
West Virginia51,8560.93×
Hawaii45,1240.88×
New Hampshire39,0540.83×
Maine36,9420.86×
Montana36,4361.1×
Rhode Island29,9640.79×
Washington, District of Columbia27,6430.77×
South Dakota25,5870.93×
Delaware25,1610.76×
North Dakota22,5600.92×
Alaska22,1280.87×
Wyoming17,6521×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matthew McConaughey audience
BrandAffinityCategory
Chuck Norris28.81×Movies & TV
A Time to Kill (Grisham novel)62.25×Literature
Maid in Manhattan86.94×Movies & TV
Monster-in-Law109.13×Movies & TV
Dazed and Confused31×Movies & TV
Kelly Osbourne13.9×Music & Radio
Hollyoaks70.3×Movies & TV
Gerard Butler12.88×Movies & TV
University of Texas at Austin9.83×Business & Career
SMU Mustangs football23.5×Sports
How to Lose a Guy in 10 Days15.79×Movies & TV
Runaway Bride (film)38.85×Movies & TV
Jane Fonda10.89×Movies & TV
Cole Hauser11.14×Movies & TV
Major Crimes30.4×Movies & TV
Fox News Channel1.84×Movies & TV
Angry Birds 220.32×Games
Ryan Gosling5.85×Movies & TV
Diane Lane9.79×Movies & TV
Daniel Day-Lewis8.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matthew McConaughey audience
TraitClusterScore
Risk AppetiteTHRILL2.12
ExtroversionTHRILL1.88
Luxury OrientationPREMIUM1.46
Convenience OrientationPREMIUM1.21
IndividualismJOY1.16
PatriotismCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Matthew McConaughey
CountryShare
United States34.9%
United Kingdom6.4%
Italy4.0%

See Matthew McConaughey audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Matthew McConaughey have in United States?

Matthew McConaughey has an estimated audience of 11,938,207 people in United States, concentrated in Texas and California.

What is the gender split and age of Matthew McConaughey fans?

66.3% of Matthew McConaughey fans are female, 33.7% are male, with an average age of 45.1 years.

Which brands do Matthew McConaughey fans like most?

Matthew McConaughey fans show strongest brand affinity for Chuck Norris (28.81×), A Time to Kill (Grisham novel) (62.25×), and Maid in Manhattan (86.94×) over the country average.

Where do Matthew McConaughey fans live in United States?

Matthew McConaughey fans in United States are most concentrated in Texas (reach 1,595,532), California (reach 1,371,925), and Florida (reach 760,442). These three regions account for the largest share of the active audience.

What other brands do Matthew McConaughey fans also like?

Beyond Matthew McConaughey itself, the audience over-indexes on A Time to Kill (Grisham novel) (62.25×), Maid in Manhattan (86.94×), Monster-in-Law (109.13×), and Dazed and Confused (31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew McConaughey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.