How to Lose a Guy in 10 Days Audience in United States

How to Lose a Guy in 10 Days has an estimated audience of 3,191,632 people in United States. 62.4% are female, 37.6% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Austin Powers (film series), Bride Wars, Legally Blonde, My Big Fat Greek Wedding, Jason Segel.

The average How to Lose a Guy in 10 Days fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Austin Powers (film series), Bride Wars, Legally Blonde, with strongest over-indexing on Austin Powers (film series) (77.21× the country average). Demographically, the How to Lose a Guy in 10 Days audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of How to Lose a Guy in 10 Days fans

Demographic split for How to Lose a Guy in 10 Days audience in United States
MetricValue
Female62.4%
Male37.6%
Average age41.6
Estimated audience size3,191,632

Audience persona

The typical How to Lose a Guy in 10 Days fan in United States is more female, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Austin Powers (film series).

Top regions in United States

Top regions ranked by reach for How to Lose a Guy in 10 Days in United States
RegionReachAffinity
California406,5501.16×
Texas325,9681.19×
Florida210,9310.98×
New York189,9811.07×
Illinois114,3221.08×
Pennsylvania108,0551.01×
Ohio98,8921.01×
Georgia95,2360.97×
North Carolina92,7340.97×
Michigan86,6681.04×
New Jersey82,3751.01×
Virginia77,8401×
Tennessee70,2751.1×
Massachusetts68,6551.09×
Arizona68,2001.05×
Indiana64,3581.1×
Washington63,8491×
Missouri55,8651.09×
Colorado53,1341.06×
Utah53,0681.86×
Minnesota47,6501.04×
Wisconsin47,3870.99×
South Carolina47,2650.98×
Maryland46,6140.85×
Alabama42,1080.94×
Kentucky41,8981.05×
Oklahoma39,3151.11×
Louisiana37,3450.91×
Oregon35,4550.97×
Connecticut33,2551.04×
Iowa30,2241.15×
Kansas27,0711.08×
Arkansas26,6531.01×
Nevada26,5020.86×
Mississippi22,5010.86×
Idaho21,0611.32×
Nebraska17,4021.09×
West Virginia12,5690.85×
New Mexico12,0760.75×
Hawaii11,2150.82×
New Hampshire10,8840.87×
Rhode Island10,0010.98×
Washington, District of Columbia8,9190.93×
Maine8,7800.77×
Montana8,6720.98×
South Dakota6,9560.94×
Delaware6,7350.76×
North Dakota6,3590.97×
Alaska4,6450.68×
Vermont4,6440.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for How to Lose a Guy in 10 Days audience
BrandAffinityCategory
Austin Powers (film series)77.21×Movies & TV
Bride Wars145.94×Movies & TV
Legally Blonde54.24×Movies & TV
My Big Fat Greek Wedding91.66×Movies & TV
Jason Segel54.28×Movies & TV
Forgetting Sarah Marshall66.36×Movies & TV
Vicky Cristina Barcelona91.24×Movies & TV
Eyes Wide Shut33.78×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Hot Fuzz63.12×Movies & TV
School of Rock31.59×Movies & TV
Sausage Party47.53×Movies & TV
Love Actually28.82×Movies & TV
Clueless (film)26.46×Movies & TV
Zooey Deschanel20.71×Movies & TV
La La Land (film)18.11×Movies & TV
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Pitch Perfect 235.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by How to Lose a Guy in 10 Days audience
TraitClusterScore
Risk AppetiteTHRILL2.13
Luxury OrientationPREMIUM2.1
ExtroversionTHRILL1.47
Price SensitivityPREMIUM1.33
CreativityOPEN1.27
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for How to Lose a Guy in 10 Days
CountryShare
United States36.3%
India7.5%
United Kingdom4.9%

See How to Lose a Guy in 10 Days audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does How to Lose a Guy in 10 Days have in United States?

How to Lose a Guy in 10 Days has an estimated audience of 3,191,632 people in United States, concentrated in California and Texas.

What is the gender split and age of How to Lose a Guy in 10 Days fans?

62.4% of How to Lose a Guy in 10 Days fans are female, 37.6% are male, with an average age of 41.6 years.

Which brands do How to Lose a Guy in 10 Days fans like most?

How to Lose a Guy in 10 Days fans show strongest brand affinity for Austin Powers (film series) (77.21×), Bride Wars (145.94×), and Legally Blonde (54.24×) over the country average.

Where do How to Lose a Guy in 10 Days fans live in United States?

How to Lose a Guy in 10 Days fans in United States are most concentrated in California (reach 406,550), Texas (reach 325,968), and Florida (reach 210,931). These three regions account for the largest share of the active audience.

What other brands do How to Lose a Guy in 10 Days fans also like?

Beyond How to Lose a Guy in 10 Days itself, the audience over-indexes on Bride Wars (145.94×), Legally Blonde (54.24×), My Big Fat Greek Wedding (91.66×), and Jason Segel (54.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for How to Lose a Guy in 10 Days. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.