A data profile of the people who buy, follow and care about My Big Fat Greek Wedding in United States — modelled from more than twelve digital signal sources. My Big Fat Greek Wedding has an estimated audience of 1,185,391 people in United States.
The average My Big Fat Greek Wedding fan in United States is 46.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Freaky Friday (2003 film), How to Lose a Guy in 10 Days, Leslie Mann, with strongest over-indexing on Freaky Friday (2003 film) (45.91× the country average).
Demographically, the My Big Fat Greek Wedding audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical My Big Fat Greek Wedding fan in United States is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Freaky Friday (2003 film).
The key figures that characterise the My Big Fat Greek Wedding profile in United States.
81.9% are female, 18.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 46.1 |
| Estimated audience size | 1,185,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide My Big Fat Greek Wedding audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.8% |
| Italy | 8.4% |
| United Kingdom | 6.6% |
Where the My Big Fat Greek Wedding audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~20K | 1.53× | |
| 02 | Idaho | ~8K | 1.35× | |
| 03 | Illinois | ~40K | 1.21× | |
| 04 | New Mexico | ~7K | 1.21× | |
| 05 | Connecticut | ~10K | 1.16× | |
| 06 | Massachusetts | ~20K | 1.12× | |
| 07 | Alaska | ~3K | 1.12× | |
| 08 | California | ~100K | 1.11× | |
| 09 | Arizona | ~20K | 1.10× | |
| 10 | Oregon | ~10K | 1.10× | |
| 11 | Montana | ~3K | 1.10× | |
| 12 | New York | ~70K | 1.09× | |
| 13 | Colorado | ~20K | 1.09× | |
| 14 | New Hampshire | ~5K | 1.09× | |
| 15 | New Jersey | ~30K | 1.08× | |
| 16 | Washington | ~20K | 1.08× | |
| 17 | Rhode Island | ~4K | 1.07× | |
| 18 | Washington, District of Columbia | ~4K | 1.05× | |
| 19 | Vermont | ~2K | 1.04× | |
| 20 | Michigan | ~30K | 1.03× | |
| 21 | Missouri | ~20K | 1.02× | |
| 22 | Pennsylvania | ~40K | 1.01× | |
| 23 | Virginia | ~30K | 1.00× | |
| 24 | Kansas | ~9K | 1.00× | |
| 25 | Texas | ~90K | 0.97× | |
| 26 | Wisconsin | ~20K | 0.97× | |
| 27 | Maine | ~4K | 0.97× | |
| 28 | Florida | ~70K | 0.95× | |
| 29 | Ohio | ~30K | 0.95× | |
| 30 | Indiana | ~20K | 0.95× | |
| 31 | Minnesota | ~20K | 0.95× | |
| 32 | Oklahoma | ~10K | 0.95× | |
| 33 | Nebraska | ~5K | 0.95× | |
| 34 | South Carolina | ~20K | 0.93× | |
| 35 | Tennessee | ~20K | 0.92× | |
| 36 | Maryland | ~20K | 0.92× | |
| 37 | Delaware | ~3K | 0.92× | |
| 38 | North Carolina | ~30K | 0.90× | |
| 39 | Nevada | ~10K | 0.89× | |
| 40 | Iowa | ~8K | 0.89× | |
| 41 | Arkansas | ~8K | 0.89× | |
| 42 | South Dakota | ~2K | 0.89× | |
| 43 | North Dakota | ~2K | 0.88× | |
| 44 | West Virginia | ~4K | 0.84× | |
| 45 | Hawaii | ~4K | 0.84× | |
| 46 | Kentucky | ~10K | 0.83× | |
| 47 | Alabama | ~10K | 0.80× | |
| 48 | Georgia | ~30K | 0.79× | |
| 49 | Louisiana | ~10K | 0.79× | |
| 50 | Mississippi | ~7K | 0.74× |
The strongest cross-interests of the My Big Fat Greek Wedding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital Spy | Internet & Social Media | 138.08× | ||
| 02 | Maid in Manhattan | Movies & TV | 131.07× | ||
| 03 | Miss Congeniality (film) | Movies & TV | 93.90× | ||
| 04 | Something Borrowed (film) | Movies & TV | 88.01× | ||
| 05 | The Family Stone | Movies & TV | 82.78× | ||
| 06 | Forgetting Sarah Marshall | Movies & TV | 82.38× | ||
| 07 | Leslie Mann | Movies & TV | 78.60× | ||
| 08 | How to Lose a Guy in 10 Days | Movies & TV | 73.78× | ||
| 09 | Big Daddy (1999 film) | Movies & TV | 69.00× | ||
| 10 | Sausage Party | Movies & TV | 64.94× | ||
| 11 | My Best Friend's Wedding | Movies & TV | 64.25× | ||
| 12 | She's the Man | Movies & TV | 55.96× | ||
| 13 | Just Go with It | Movies & TV | 53.53× | ||
| 14 | Bill Hader | Movies & TV | 50.73× | ||
| 15 | Jason Segel | Movies & TV | 50.00× | ||
| 16 | Freaky Friday (2003 film) | Movies & TV | 45.91× | ||
| 17 | Legally Blonde | Movies & TV | 44.15× | ||
| 18 | Dumb and Dumber | Movies & TV | 43.35× | ||
| 19 | Channing Tatum | Movies & TV | 30.67× | ||
| 20 | Diane Keaton | Movies & TV | 19.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.91× | |
| Luxury Orientation | PREMIUM | 1.58× | |
| Price Sensitivity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Family Orientation | CONSERVATISM | 0.96× | |
| Risk Appetite | THRILL | 0.97× |
My Big Fat Greek Wedding has an estimated audience of 1,185,391 people in United States, concentrated in California and Texas.
81.9% of My Big Fat Greek Wedding fans are female, 18.1% are male, with an average age of 46.1 years.
My Big Fat Greek Wedding fans show strongest brand affinity for Freaky Friday (2003 film) (45.91×), How to Lose a Guy in 10 Days (73.78×), and Leslie Mann (78.6×) over the country average.
My Big Fat Greek Wedding fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond My Big Fat Greek Wedding itself, the audience over-indexes on How to Lose a Guy in 10 Days (73.78×), Leslie Mann (78.6×), Miss Congeniality (film) (93.9×), and Diane Keaton (19.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for My Big Fat Greek Wedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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