Miss Congeniality (film) Audience in United States

Miss Congeniality (film) has an estimated audience of 1,460,062 people in United States. 64.8% are female, 35.2% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Legally Blonde, Jason Segel, Austin Powers (film series), My Big Fat Greek Wedding, Zooey Deschanel.

The average Miss Congeniality (film) fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Legally Blonde, Jason Segel, Austin Powers (film series), with strongest over-indexing on Legally Blonde (116.86× the country average). Demographically, the Miss Congeniality (film) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Miss Congeniality (film) fans

Demographic split for Miss Congeniality (film) audience in United States
MetricValue
Female64.8%
Male35.2%
Average age46.8
Estimated audience size1,460,062

Audience persona

The typical Miss Congeniality (film) fan in United States is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Legally Blonde.

Top regions in United States

Top regions ranked by reach for Miss Congeniality (film) in United States
RegionReachAffinity
California186,5501.16×
Texas150,8851.2×
Florida88,2180.89×
New York76,7070.94×
Illinois49,1311.01×
Pennsylvania43,2680.88×
North Carolina40,6370.92×
Ohio39,7800.88×
Georgia39,6190.88×
Washington35,8501.22×
Michigan35,4690.93×
Virginia34,7680.98×
New Jersey31,6150.85×
Tennessee30,4081.04×
Colorado29,4851.28×
Arizona27,2960.92×
Massachusetts26,5030.92×
Indiana25,9600.97×
Missouri25,4131.08×
Utah24,9961.91×
Maryland21,4150.85×
Minnesota21,1161.01×
Oregon20,9151.25×
Wisconsin20,4660.93×
South Carolina19,3600.88×
Oklahoma17,5301.08×
Kentucky16,7490.92×
Louisiana16,1540.86×
Nevada14,3121.01×
Alabama13,9230.68×
Connecticut12,2460.84×
Arkansas12,1821.01×
Kansas12,1361.05×
Idaho11,7141.6×
Iowa11,4150.95×
Mississippi9,3780.78×
New Mexico8,7131.19×
Nebraska7,2660.99×
Hawaii6,9551.11×
New Hampshire5,2300.91×
West Virginia5,0840.75×
Montana4,6951.16×
Washington, District of Columbia4,5451.04×
Maine4,5090.86×
Rhode Island4,4470.96×
Delaware3,0460.76×
South Dakota3,0110.89×
Alaska2,8240.9×
North Dakota2,7380.91×
Vermont2,4760.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miss Congeniality (film) audience
BrandAffinityCategory
Legally Blonde116.86×Movies & TV
Jason Segel106.02×Movies & TV
Austin Powers (film series)83.45×Movies & TV
My Big Fat Greek Wedding127.14×Movies & TV
Zooey Deschanel50.55×Movies & TV
EuroTrip85.96×Movies & TV
22 Jump Street89.89×Movies & TV
Pitch Perfect 261.61×Movies & TV
Clueless (film)39.01×Movies & TV
Jamie Dornan54.33×Movies & TV
Andy Samberg37.87×Movies & TV
Jason Sudeikis39.05×Movies & TV
Forgetting Sarah Marshall63.29×Movies & TV
Joey King31.45×Movies & TV
Hot Fuzz67.94×Movies & TV
Napoleon Dynamite27.07×Movies & TV
Jonah Hill27.2×Movies & TV
Sausage Party51.75×Movies & TV
Love Actually31.92×Movies & TV
Grace and Frankie47.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miss Congeniality (film) audience
TraitClusterScore
TravellingTHRILL1.69
ExtroversionTHRILL1.29
Need for SecurityCONSERVATISM1.17
Social Media UsageJOY1.15
Price SensitivityPREMIUM1.14
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Miss Congeniality (film)
CountryShare
United States46.6%
United Kingdom6.5%
Australia3.7%

See Miss Congeniality (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Miss Congeniality (film) have in United States?

Miss Congeniality (film) has an estimated audience of 1,460,062 people in United States, concentrated in California and Texas.

What is the gender split and age of Miss Congeniality (film) fans?

64.8% of Miss Congeniality (film) fans are female, 35.2% are male, with an average age of 46.8 years.

Which brands do Miss Congeniality (film) fans like most?

Miss Congeniality (film) fans show strongest brand affinity for Legally Blonde (116.86×), Jason Segel (106.02×), and Austin Powers (film series) (83.45×) over the country average.

Where do Miss Congeniality (film) fans live in United States?

Miss Congeniality (film) fans in United States are most concentrated in California (reach 186,550), Texas (reach 150,885), and Florida (reach 88,218). These three regions account for the largest share of the active audience.

What other brands do Miss Congeniality (film) fans also like?

Beyond Miss Congeniality (film) itself, the audience over-indexes on Jason Segel (106.02×), Austin Powers (film series) (83.45×), My Big Fat Greek Wedding (127.14×), and Zooey Deschanel (50.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miss Congeniality (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.