Clueless (film) Audience in United States

Clueless (film) logo

Clueless (film) has an estimated audience of 3,508,837 people in United States. 66.7% are female, 33.3% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Freaky Friday (2003 film), Kim Cattrall, Nacho Libre, Legally Blonde, Diane Keaton.

The average Clueless (film) fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Freaky Friday (2003 film), Kim Cattrall, Nacho Libre, with strongest over-indexing on Freaky Friday (2003 film) (49.19× the country average). Demographically, the Clueless (film) audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Clueless (film) fans

Demographic split for Clueless (film) audience in United States
MetricValue
Female66.7%
Male33.3%
Average age41.3
Estimated audience size3,508,837

Audience persona

The typical Clueless (film) fan in United States is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Freaky Friday (2003 film).

Top regions in United States

Top regions ranked by reach for Clueless (film) in United States
RegionReachAffinity
California506,2031.31×
Texas366,3721.21×
Florida242,8471.02×
New York203,5271.04×
Illinois125,1221.07×
Georgia119,0411.1×
Pennsylvania118,4591×
North Carolina110,8221.05×
Ohio110,3721.02×
New Jersey93,1731.04×
Michigan93,0811.01×
Arizona90,0451.26×
Virginia83,8360.98×
Washington75,9651.08×
Tennessee73,8311.05×
Massachusetts66,6510.96×
Maryland64,9401.08×
Indiana64,8681.01×
Missouri61,9611.1×
Colorado58,8311.06×
South Carolina52,2120.99×
Alabama51,8261.06×
Louisiana48,1671.06×
Wisconsin47,8710.91×
Oregon45,2931.13×
Minnesota44,8640.89×
Kentucky44,7011.02×
Oklahoma43,7761.12×
Utah39,0761.24×
Nevada37,5111.11×
Connecticut33,9950.97×
Arkansas28,3330.98×
Kansas28,3161.02×
Mississippi27,0870.94×
Iowa26,8820.93×
New Mexico18,7201.06×
Idaho18,3181.04×
Nebraska16,0050.91×
West Virginia13,9460.85×
Hawaii12,8640.85×
New Hampshire11,5700.84×
Maine10,2670.82×
Rhode Island10,0820.9×
Washington, District of Columbia9,4630.9×
Montana8,7220.9×
Delaware8,2830.86×
Alaska7,2460.97×
South Dakota6,6690.82×
North Dakota6,0910.84×
Vermont5,0330.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clueless (film) audience
BrandAffinityCategory
Freaky Friday (2003 film)49.19×Movies & TV
Kim Cattrall70×Movies & TV
Nacho Libre49.47×Movies & TV
Legally Blonde39.51×Movies & TV
Diane Keaton12.3×Movies & TV
She's the Man42.39×Movies & TV
13 Going on 3037.82×Movies & TV
A Cinderella Story37.55×Movies & TV
Luke Wilson30.02×Movies & TV
The Family Stone43.03×Movies & TV
Vince Vaughn19.57×Movies & TV
Confessions of a Teenage Drama Queen73.76×Movies & TV
Never Been Kissed62.97×Movies & TV
Just Go with It32.1×Movies & TV
Confessions of a Shopaholic (film)54.56×Movies & TV
How to Lose a Guy in 10 Days22.96×Movies & TV
Easy A33.19×Movies & TV
Something Borrowed (film)46.27×Movies & TV
Lauren Lapkus38.56×Movies & TV
Miss Congeniality (film)31.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clueless (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.84
DIY MentalityTHRILL1.7
SustainabilityBALANCE1.63
Early Adopter MentalityPOWER1.51
Luxury OrientationPREMIUM1.49
ExtroversionTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Clueless (film)
CountryShare
United States41.6%
United Kingdom8.0%
Canada4.0%

See Clueless (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Clueless (film) have in United States?

Clueless (film) has an estimated audience of 3,508,837 people in United States, concentrated in California and Texas.

What is the gender split and age of Clueless (film) fans?

66.7% of Clueless (film) fans are female, 33.3% are male, with an average age of 41.3 years.

Which brands do Clueless (film) fans like most?

Clueless (film) fans show strongest brand affinity for Freaky Friday (2003 film) (49.19×), Kim Cattrall (70×), and Nacho Libre (49.47×) over the country average.

Where do Clueless (film) fans live in United States?

Clueless (film) fans in United States are most concentrated in California (reach 506,203), Texas (reach 366,372), and Florida (reach 242,847). These three regions account for the largest share of the active audience.

What other brands do Clueless (film) fans also like?

Beyond Clueless (film) itself, the audience over-indexes on Kim Cattrall (70×), Nacho Libre (49.47×), Legally Blonde (39.51×), and Diane Keaton (12.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clueless (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.