Luke Wilson Audience in United States

Luke Wilson logo

Luke Wilson has an estimated audience of 2,317,029 people in United States. 63.2% are female, 36.8% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Horeca, Gofobo, Project HOPE, Hendaye, Sa Pa.

The average Luke Wilson fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horeca, Gofobo, Project HOPE, with strongest over-indexing on Horeca (196.88× the country average). Demographically, the Luke Wilson audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Luke Wilson fans

Demographic split for Luke Wilson audience in United States
MetricValue
Female63.2%
Male36.8%
Average age35.6
Estimated audience size2,317,029

Audience persona

The typical Luke Wilson fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for Luke Wilson in United States
RegionReachAffinity
California250,0750.98×
Texas212,6851.07×
Florida144,3130.92×
New York116,1100.9×
Pennsylvania78,7341.01×
Illinois78,7161.02×
Ohio76,8471.08×
North Carolina67,2640.96×
Michigan65,1561.08×
Georgia64,8780.91×
New Jersey51,2830.87×
Washington51,1401.1×
Tennessee49,8531.07×
Virginia49,7710.88×
Indiana48,1431.14×
Arizona46,8460.99×
Massachusetts44,6340.98×
Missouri43,5651.17×
Colorado42,0711.15×
Wisconsin37,3601.07×
Minnesota34,6061.04×
South Carolina34,3060.98×
Kentucky32,3441.11×
Maryland32,0590.8×
Oklahoma30,9711.2×
Oregon30,5641.15×
Utah26,3551.27×
Louisiana25,9760.87×
Alabama25,5330.79×
Connecticut22,3310.96×
Iowa20,6761.08×
Kansas20,6151.13×
Nevada20,0880.9×
Arkansas19,9501.05×
Mississippi15,8070.83×
Idaho13,9451.2×
Nebraska11,4440.98×
New Mexico11,1090.96×
West Virginia9,9270.92×
New Hampshire9,4321.03×
Maine8,4661.02×
Hawaii8,1850.82×
Montana7,5311.17×
Rhode Island6,6590.9×
Delaware6,4121×
South Dakota5,1540.96×
North Dakota5,0111.05×
Washington, District of Columbia4,8240.69×
Vermont3,9860.98×
Alaska3,8170.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke Wilson audience
BrandAffinityCategory
Horeca196.88×Travel & Leisure
Gofobo214.77×Movies & TV
Project HOPE94.55×Health
Hendaye212.54×Travel & Leisure
Sa Pa70.37×Travel & Leisure
Mae Hong Son Province43.34×Travel & Leisure
Klingspor's Woodworking Shop49.03×Shopping
Elsword26.47×Games
Home construction1.94×Home & Garden
Paisley10.88×Fashion & Accessoires
How to Rock23.24×Movies & TV
AllJobs20.42×Business & Career
Kay Hooper70.01×Literature
Hope College34.83×Business & Career
Nationality2.12×Politics & Society
Arthur Abraham105.04×Sports
Google Photos2.32×Technology & Electronics
Israel1.92×Travel & Leisure
Home staging4.75×Home & Garden
Jeep Grand Cherokee (WJ)5.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke Wilson audience
TraitClusterScore
PatriotismCONSERVATISM1.85
SustainabilityBALANCE1.46
ExtroversionTHRILL1.32
Design AffinityPREMIUM1.23
Community OrientationOPEN1.2
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Luke Wilson
CountryShare
United States46.8%
United Kingdom5.4%
Canada5.1%

See Luke Wilson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Luke Wilson have in United States?

Luke Wilson has an estimated audience of 2,317,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Luke Wilson fans?

63.2% of Luke Wilson fans are female, 36.8% are male, with an average age of 35.6 years.

Which brands do Luke Wilson fans like most?

Luke Wilson fans show strongest brand affinity for Horeca (196.88×), Gofobo (214.77×), and Project HOPE (94.55×) over the country average.

Where do Luke Wilson fans live in United States?

Luke Wilson fans in United States are most concentrated in California (reach 250,075), Texas (reach 212,685), and Florida (reach 144,313). These three regions account for the largest share of the active audience.

What other brands do Luke Wilson fans also like?

Beyond Luke Wilson itself, the audience over-indexes on Gofobo (214.77×), Project HOPE (94.55×), Hendaye (212.54×), and Sa Pa (70.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.