Rascasse Audience Intelligence

Luke Wilson Audience in United States

A data profile of the people who buy, follow and care about Luke Wilson in United States — modelled from more than twelve digital signal sources. Luke Wilson has an estimated audience of 2,253,584 people in United States.

#782among Actor Actress or TV Star in United States#2261among Person in United States#1935in Movies & TV

The average Luke Wilson fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Isla Fisher, Owen Wilson, Jason Segel, with strongest over-indexing on Isla Fisher (322.41× the country average).

Demographically, the Luke Wilson audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luke Wilson fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Isla Fisher.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke Wilson profile in United States.

Audience size
2.3M
in United States
Gender
63.2%♀
36.8% male
Age
35.6
average years
Country rank
#12927
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luke Wilson fans

63.2% are female, 36.8% are male, average age 35.6.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Luke Wilson audience in United States
MetricValue
Female63.2%
Male36.8%
Average age35.6
Estimated audience size2,253,584
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Luke Wilson audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3923%
40-4920%
50+10%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Luke Wilson audience comes from United States.

Worldwide audience distribution share by country for Luke Wilson
CountryShare
United States45.9%
United Kingdom5.4%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Luke Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.24×
02Idaho~10K1.23×
03Montana~8K1.21×
04Oklahoma~30K1.18×
05Oregon~30K1.15×
06Colorado~40K1.14×
07Missouri~40K1.13×
08Kansas~20K1.11×
09Indiana~50K1.10×
10Kentucky~30K1.10×
11Iowa~20K1.08×
12New Mexico~10K1.08×
13Washington~50K1.07×
14North Dakota~5K1.07×
15Tennessee~50K1.06×
16Wisconsin~40K1.06×
17Arkansas~20K1.06×
18Maine~9K1.05×
19Delaware~7K1.05×
20Nebraska~10K1.04×
21New Hampshire~10K1.04×
22Ohio~70K1.03×
23Michigan~60K1.03×
24South Dakota~6K1.03×
25Vermont~4K1.03×
26Minnesota~30K1.01×
27Texas~200K1.00×
28Pennsylvania~80K0.98×
29Arizona~50K0.98×
30West Virginia~10K0.98×
31Illinois~70K0.96×
32South Carolina~30K0.96×
33California~200K0.94×
34North Carolina~70K0.94×
35Rhode Island~7K0.94×
36Connecticut~20K0.93×
37Massachusetts~40K0.92×
38Florida~100K0.88×
39Georgia~60K0.88×
40Virginia~50K0.88×
41Nevada~20K0.88×
42Alabama~30K0.87×
43Alaska~4K0.87×
44Louisiana~30K0.86×
45Mississippi~20K0.86×
46New York~100K0.83×
47Hawaii~8K0.83×
48New Jersey~50K0.82×
49Maryland~30K0.80×
50Washington, District of Columbia~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Luke Wilson, United States
0.72×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke Wilson audience
#·InterestCategoryAffinity×
01Isla FisherMovies & TV322.41×
02BoratMovies & TV217.85×
03Jason SegelMovies & TV198.12×
04Owen WilsonMovies & TV196.86×
05ZoolanderMovies & TV163.72×
06Rowan AtkinsonMovies & TV137.71×
07Christopher WalkenMovies & TV136.85×
08The A-TeamMovies & TV114.73×
09Chevy ChaseMovies & TV113.91×
10EuroTripMovies & TV110.29×
11Bill MurrayMovies & TV99.95×
12Mel BrooksMovies & TV87.06×
13Julia Louis-DreyfusMovies & TV71.52×
14Jenna FischerMovies & TV69.45×
15Jason BatemanMovies & TV62.26×
16Beverly Hills, 90210Movies & TV56.04×
17Maya RudolphMovies & TV51.33×
18Rachel McAdamsMovies & TV50.10×
19Cameron DiazMovies & TV49.77×
20Jim CarreyMovies & TV31.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke Wilson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
Convenience OrientationPREMIUM1.66×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke Wilson audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Need for SecurityCONSERVATISM0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luke Wilson have in United States?

Luke Wilson has an estimated audience of 2,253,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luke Wilson fans?

63.2% of Luke Wilson fans are female, 36.8% are male, with an average age of 35.6 years.

03

Which brands do Luke Wilson fans like most?

Luke Wilson fans show strongest brand affinity for Isla Fisher (322.41×), Owen Wilson (196.86×), and Jason Segel (198.12×) over the country average.

04

Where do Luke Wilson fans live in United States?

Luke Wilson fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Luke Wilson fans also like?

Beyond Luke Wilson itself, the audience over-indexes on Owen Wilson (196.86×), Jason Segel (198.12×), Borat (217.85×), and Bill Murray (99.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Luke Wilson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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