Jason Bateman Audience in United States

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Jason Bateman has an estimated audience of 8,566,472 people in United States. 80.7% are female, 19.3% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Kim Cattrall, Luke Wilson, Vince Vaughn, Alison Brie, Jay Baruchel.

The average Jason Bateman fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Cattrall, Luke Wilson, Vince Vaughn, with strongest over-indexing on Kim Cattrall (65.33× the country average). Demographically, the Jason Bateman audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jason Bateman fans

Demographic split for Jason Bateman audience in United States
MetricValue
Female80.7%
Male19.3%
Average age45.8
Estimated audience size8,566,472

Audience persona

The typical Jason Bateman fan in United States is more female, around 45.8 years old, with strong Extroversion tendencies and a notable affinity for Kim Cattrall.

Top regions in United States

Top regions ranked by reach for Jason Bateman in United States
RegionReachAffinity
California929,2520.99×
Texas747,0641.01×
Florida521,5570.9×
New York480,7101×
Pennsylvania308,3131.07×
Illinois307,0441.08×
Ohio281,9041.07×
North Carolina266,0281.03×
Michigan262,3361.17×
Georgia229,7110.87×
New Jersey216,3240.99×
Virginia193,3990.93×
Washington190,2881.11×
Indiana190,2201.22×
Tennessee180,6011.05×
Massachusetts172,9471.02×
Arizona166,6230.95×
Colorado148,9371.1×
Missouri147,5401.07×
Wisconsin147,5151.14×
Minnesota133,1731.08×
South Carolina131,8281.02×
Maryland127,0330.86×
Kentucky117,6661.1×
Oregon110,1601.12×
Oklahoma104,5951.1×
Alabama101,0040.84×
Louisiana98,0810.89×
Utah93,2311.22×
Connecticut92,2551.07×
Iowa82,1101.16×
Nevada76,6090.92×
Kansas71,1211.05×
Arkansas70,3251×
Mississippi60,1040.85×
Idaho51,6871.2×
Nebraska44,1841.03×
New Mexico39,3390.92×
West Virginia37,2140.93×
New Hampshire36,2721.07×
Maine31,7561.03×
Rhode Island27,0810.99×
Hawaii26,5560.72×
Montana23,2930.98×
Delaware19,8970.84×
Washington, District of Columbia18,6780.73×
South Dakota17,3150.87×
North Dakota17,0230.97×
Alaska14,2050.78×
Vermont13,8980.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jason Bateman audience
BrandAffinityCategory
Kim Cattrall65.33×Movies & TV
Luke Wilson62.26×Movies & TV
Vince Vaughn41.34×Movies & TV
Alison Brie37.24×Movies & TV
Jay Baruchel61.53×Movies & TV
Melissa McCarthy37.15×Movies & TV
This Is 4076.4×Movies & TV
Nacho Libre45.82×Movies & TV
Tammy (film)75.88×Movies & TV
Kristen Wiig33.14×Movies & TV
Will Arnett39.9×Movies & TV
Danny McBride33.42×Movies & TV
Bridesmaids (2011 film)37.79×Movies & TV
Horrible Bosses48.68×Movies & TV
Laura Linney30.72×Movies & TV
Isla Fisher24.9×Movies & TV
Rob Riggle45.99×Movies & TV
Chris O'Dowd57.93×Movies & TV
Octavia Spencer32.55×Movies & TV
Seth Green27.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jason Bateman audience
TraitClusterScore
ExtroversionTHRILL1.63
Early Adopter MentalityPOWER1.33
Sports ActivityPOWER1.25
Convenience OrientationPREMIUM1.25
Healthy LifestyleBALANCE1.24
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Jason Bateman
CountryShare
United States48.5%
United Kingdom5.6%
Australia5.6%

See Jason Bateman audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jason Bateman have in United States?

Jason Bateman has an estimated audience of 8,566,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Jason Bateman fans?

80.7% of Jason Bateman fans are female, 19.3% are male, with an average age of 45.8 years.

Which brands do Jason Bateman fans like most?

Jason Bateman fans show strongest brand affinity for Kim Cattrall (65.33×), Luke Wilson (62.26×), and Vince Vaughn (41.34×) over the country average.

Where do Jason Bateman fans live in United States?

Jason Bateman fans in United States are most concentrated in California (reach 929,252), Texas (reach 747,064), and Florida (reach 521,557). These three regions account for the largest share of the active audience.

What other brands do Jason Bateman fans also like?

Beyond Jason Bateman itself, the audience over-indexes on Luke Wilson (62.26×), Vince Vaughn (41.34×), Alison Brie (37.24×), and Jay Baruchel (61.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason Bateman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.