Rascasse Audience Intelligence

Bridesmaids (2011 film) Audience in United States

A data profile of the people who buy, follow and care about Bridesmaids (2011 film) in United States — modelled from more than twelve digital signal sources. Bridesmaids (2011 film) has an estimated audience of 2,536,863 people in United States.

#14among Romance in United States#616among Movie / TV Show / Series in United States#1693in Movies & TV

The average Bridesmaids (2011 film) fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Wick 2, Jason Bateman, Kristen Wiig, with strongest over-indexing on John Wick 2 (162.72× the country average).

Demographically, the Bridesmaids (2011 film) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bridesmaids (2011 film) fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bridesmaids (2011 film) profile in United States.

Audience size
2.5M
in United States
Gender
77.9%♀
22.1% male
Age
42.6
average years
Country rank
#11789
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bridesmaids (2011 film) viewers

77.9% are female, 22.1% are male, average age 42.6.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Bridesmaids (2011 film) audience in United States
MetricValue
Female77.9%
Male22.1%
Average age42.6
Estimated audience size2,536,863
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Bridesmaids (2011 film) audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Bridesmaids (2011 film) audience comes from United States.

Worldwide audience distribution share by country for Bridesmaids (2011 film)
CountryShare
United States37.7%
United Kingdom8.5%
Indonesia8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bridesmaids (2011 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bridesmaids (2011 film) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K1.20×
02California~300K1.18×
03Colorado~50K1.17×
04Oregon~30K1.17×
05Minnesota~40K1.16×
06Arizona~60K1.13×
07Utah~20K1.13×
08Massachusetts~50K1.11×
09Vermont~5K1.10×
10Washington~50K1.08×
11Idaho~10K1.08×
12New Hampshire~10K1.08×
13Maine~10K1.08×
14Montana~7K1.07×
15Missouri~40K1.06×
16New Mexico~10K1.06×
17Rhode Island~8K1.06×
18Michigan~70K1.05×
19Kansas~20K1.05×
20Illinois~90K1.04×
21Connecticut~30K1.03×
22Iowa~20K1.03×
23New York~100K1.02×
24Oklahoma~30K1.01×
25Alaska~5K1.01×
26Indiana~50K1.00×
27Texas~200K0.99×
28Nebraska~10K0.99×
29South Dakota~6K0.99×
30North Dakota~5K0.99×
31Pennsylvania~80K0.98×
32Ohio~70K0.98×
33New Jersey~60K0.95×
34Nevada~20K0.95×
35Washington, District of Columbia~7K0.95×
36North Carolina~70K0.93×
37Tennessee~50K0.93×
38Kentucky~30K0.93×
39South Carolina~30K0.90×
40Delaware~6K0.90×
41Georgia~70K0.89×
42Virginia~50K0.89×
43Maryland~40K0.89×
44Arkansas~20K0.89×
45Florida~100K0.88×
46Hawaii~9K0.88×
47West Virginia~10K0.87×
48Louisiana~30K0.84×
49Alabama~30K0.79×
50Mississippi~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Bridesmaids (2011 film), United States
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bridesmaids (2011 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bridesmaids (2011 film) audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV162.72×
02Bride WarsMovies & TV40.40×
03Octavia SpencerMovies & TV40.01×
04Jason BatemanMovies & TV37.79×
0522 Jump StreetMovies & TV36.12×
06EuroTripMovies & TV35.61×
07Kristen WiigMovies & TV32.46×
08Kim CattrallMovies & TV32.27×
09Political satireLiterature29.89×
10BoratMovies & TV27.14×
11ZoolanderMovies & TV27.04×
12Jason SegelMovies & TV23.90×
13Jason SudeikisMovies & TV21.79×
14Anna FarisMovies & TV21.41×
15Indiana Jones (franchise)Movies & TV20.00×
16Austin Powers (film series)Movies & TV17.75×
17Jonah HillMovies & TV16.31×
18Steve CarellMovies & TV14.04×
19Melissa McCarthyMovies & TV12.66×
20Winona RyderMovies & TV11.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bridesmaids (2011 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bridesmaids (2011 film) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.76×
Design AffinityPREMIUM1.69×
MindfulnessBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bridesmaids (2011 film) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Convenience OrientationPREMIUM0.81×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bridesmaids (2011 film) have in United States?

Bridesmaids (2011 film) has an estimated audience of 2,536,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bridesmaids (2011 film) viewers?

77.9% of Bridesmaids (2011 film) fans are female, 22.1% are male, with an average age of 42.6 years.

03

Which brands do Bridesmaids (2011 film) fans like most?

Bridesmaids (2011 film) fans show strongest brand affinity for John Wick 2 (162.72×), Jason Bateman (37.79×), and Kristen Wiig (32.46×) over the country average.

04

Where do Bridesmaids (2011 film) fans live in United States?

Bridesmaids (2011 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bridesmaids (2011 film) fans also like?

Beyond Bridesmaids (2011 film) itself, the audience over-indexes on Jason Bateman (37.79×), Kristen Wiig (32.46×), Political satire (29.89×), and Octavia Spencer (40.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bridesmaids (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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