Rascasse Audience Intelligence

John Wick 2 Audience in United States

A data profile of the people who buy, follow and care about John Wick 2 in United States — modelled from more than twelve digital signal sources. John Wick 2 has an estimated audience of 1,406,283 people in United States.

#1271among Movie / TV Show / Series in United States#3127in Movies & TV

The average John Wick 2 fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fandango, Green Lantern, Django Unchained, with strongest over-indexing on Fandango (322.92× the country average).

Demographically, the John Wick 2 audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Wick 2 fan in United States is more male, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Fandango.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Wick 2 profile in United States.

Audience size
1.4M
in United States
Gender
25.8%♀
74.2% male
Age
40.6
average years
Country rank
#18627
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Wick 2 viewers

25.8% are female, 74.2% are male, average age 40.6.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for John Wick 2 audience in United States
MetricValue
Female25.8%
Male74.2%
Average age40.6
Estimated audience size1,406,283
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the John Wick 2 audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3924%
40-4924%
50+19%
Fig. 04

Worldwide distribution

20.8%

of the worldwide John Wick 2 audience comes from United States.

Worldwide audience distribution share by country for John Wick 2
CountryShare
United States20.8%
Brazil8.3%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Wick 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

John Wick 2 fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K1.23×
02New Mexico~9K1.18×
03Oklahoma~20K1.16×
04Idaho~9K1.14×
05Utah~20K1.13×
06Alaska~4K1.13×
07Texas~100K1.12×
08Kansas~10K1.11×
09Arkansas~10K1.10×
10Nevada~20K1.09×
11Montana~5K1.09×
12Missouri~30K1.07×
13Alabama~20K1.06×
14Nebraska~8K1.06×
15Indiana~30K1.05×
16Kentucky~20K1.05×
17Wyoming~2K1.05×
18California~200K1.04×
19Illinois~50K1.04×
20Colorado~20K1.04×
21Michigan~40K1.03×
22Wisconsin~20K1.03×
23Oregon~20K1.03×
24North Dakota~3K1.03×
25Tennessee~30K1.01×
26Washington~30K1.01×
27South Dakota~4K1.01×
28Mississippi~10K1.00×
29West Virginia~7K1.00×
30Ohio~50K0.99×
31Iowa~10K0.99×
32Hawaii~6K0.99×
33North Carolina~40K0.98×
34Georgia~40K0.97×
35Louisiana~20K0.97×
36South Carolina~20K0.94×
37Minnesota~20K0.94×
38Pennsylvania~50K0.93×
39Maine~5K0.93×
40Virginia~30K0.92×
41New Hampshire~5K0.91×
42Connecticut~10K0.90×
43Rhode Island~4K0.90×
44Delaware~4K0.90×
45Florida~90K0.88×
46Maryland~20K0.87×
47New Jersey~30K0.85×
48New York~70K0.83×
49Massachusetts~20K0.83×
50Washington, District of Columbia~3K0.71×
Fig. 06

Affinity by region

Affinity by region — John Wick 2, United States
0.71×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Wick 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Wick 2 audience
#·InterestCategoryAffinity×
01Horrible Bosses 2Movies & TV550.00×
02The Expendables 3Movies & TV541.67×
03The Expendables 2Movies & TV536.35×
04Hot Tub Time MachineMovies & TV440.93×
05Shane BlackMovies & TV408.32×
06Green LanternMovies & TV400.18×
07Horrible BossesMovies & TV385.96×
08Oldboy (2003 film)Movies & TV333.79×
09FandangoTravel & Leisure322.92×
10Kong: Skull IslandMovies & TV311.59×
11Django UnchainedMovies & TV254.87×
12Lethal WeaponMovies & TV217.68×
13Mad Max: Fury RoadMovies & TV190.10×
14Box Office MojoMovies & TV170.83×
15Bridesmaids (2011 film)Movies & TV162.72×
16Wedding CrashersMovies & TV145.35×
17GremlinsMovies & TV143.23×
18Shazam (service)Music & Radio134.46×
19The RookieMovies & TV129.13×
20Predator (alien)Movies & TV82.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Wick 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Wick 2 audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.91×
Sports ActivityPOWER1.66×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Wick 2 audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.51×
Convenience OrientationPREMIUM0.69×
Career OrientationPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Wick 2 have in United States?

John Wick 2 has an estimated audience of 1,406,283 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Wick 2 viewers?

25.8% of John Wick 2 fans are female, 74.2% are male, with an average age of 40.6 years.

03

Which brands do John Wick 2 fans like most?

John Wick 2 fans show strongest brand affinity for Fandango (322.92×), Green Lantern (400.18×), and Django Unchained (254.87×) over the country average.

04

Where do John Wick 2 fans live in United States?

John Wick 2 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do John Wick 2 fans also like?

Beyond John Wick 2 itself, the audience over-indexes on Green Lantern (400.18×), Django Unchained (254.87×), Horrible Bosses 2 (550×), and Horrible Bosses (385.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Wick 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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