John Wick 2 Audience in United States

John Wick 2 logo

John Wick 2 has an estimated audience of 1,507,952 people in United States. 25.8% are female, 74.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Fandango, Green Lantern, Django Unchained, Horrible Bosses 2, Horrible Bosses.

The average John Wick 2 fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fandango, Green Lantern, Django Unchained, with strongest over-indexing on Fandango (322.92× the country average). Demographically, the John Wick 2 audience skews more male with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of John Wick 2 fans

Demographic split for John Wick 2 audience in United States
MetricValue
Female25.8%
Male74.2%
Average age40.6
Estimated audience size1,507,952

Audience persona

The typical John Wick 2 fan in United States is more male, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fandango.

Top regions in United States

Top regions ranked by reach for John Wick 2 in United States
RegionReachAffinity
California177,7811.07×
Texas152,1521.17×
Florida93,1880.91×
New York72,5630.86×
Illinois55,6931.11×
Pennsylvania49,0280.97×
Ohio48,3421.04×
Georgia46,7161.01×
North Carolina46,3781.02×
Michigan42,2691.07×
Arizona40,2161.31×
Virginia33,8710.92×
New Jersey33,3600.87×
Tennessee31,3851.04×
Washington31,1431.03×
Indiana30,8251.12×
Missouri26,4021.09×
Colorado25,6771.08×
Massachusetts25,3720.85×
Wisconsin23,8631.05×
Alabama23,6991.12×
Maryland22,2500.86×
South Carolina21,5890.95×
Minnesota20,5590.95×
Oklahoma20,2911.21×
Kentucky20,1771.07×
Louisiana18,5800.96×
Oregon17,9561.04×
Nevada15,7471.08×
Utah15,6901.16×
Connecticut13,9390.92×
Arkansas13,4951.09×
Kansas13,3331.12×
Iowa12,2900.99×
Mississippi11,5760.93×
New Mexico8,4781.12×
Idaho8,4381.12×
Nebraska8,0621.07×
West Virginia6,8910.98×
Hawaii5,8710.91×
New Hampshire5,2080.88×
Maine4,7190.87×
Montana4,2591.02×
Rhode Island3,8950.81×
Alaska3,5801.11×
Delaware3,5000.84×
South Dakota3,2530.93×
Washington, District of Columbia2,9240.65×
North Dakota2,8870.93×
Wyoming2,2511.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Wick 2 audience
BrandAffinityCategory
Fandango322.92×Travel & Leisure
Green Lantern400.18×Movies & TV
Django Unchained254.87×Movies & TV
Horrible Bosses 2550×Movies & TV
Horrible Bosses385.96×Movies & TV
The Rookie129.13×Movies & TV
Hot Tub Time Machine440.93×Movies & TV
Oldboy (2003 film)333.79×Movies & TV
Gremlins143.23×Movies & TV
The Expendables 3541.67×Movies & TV
The Expendables 2536.35×Movies & TV
Bridesmaids (2011 film)162.72×Movies & TV
Box Office Mojo170.83×Movies & TV
Kong: Skull Island311.59×Movies & TV
Shazam (service)134.46×Music & Radio
Mad Max: Fury Road190.1×Movies & TV
Lethal Weapon217.68×Movies & TV
Wedding Crashers145.35×Movies & TV
Shane Black408.32×Movies & TV
Predator (alien)82.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Wick 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.93
Community OrientationOPEN2.2
MindfulnessBALANCE1.58
TraditionCONSERVATISM1.49
Risk AppetiteTHRILL1.43
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for John Wick 2
CountryShare
United States22.9%
Brazil9.5%
India3.8%

See John Wick 2 audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does John Wick 2 have in United States?

John Wick 2 has an estimated audience of 1,507,952 people in United States, concentrated in California and Texas.

What is the gender split and age of John Wick 2 fans?

25.8% of John Wick 2 fans are female, 74.2% are male, with an average age of 40.6 years.

Which brands do John Wick 2 fans like most?

John Wick 2 fans show strongest brand affinity for Fandango (322.92×), Green Lantern (400.18×), and Django Unchained (254.87×) over the country average.

Where do John Wick 2 fans live in United States?

John Wick 2 fans in United States are most concentrated in California (reach 177,781), Texas (reach 152,152), and Florida (reach 93,188). These three regions account for the largest share of the active audience.

What other brands do John Wick 2 fans also like?

Beyond John Wick 2 itself, the audience over-indexes on Green Lantern (400.18×), Django Unchained (254.87×), Horrible Bosses 2 (550×), and Horrible Bosses (385.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Wick 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.