Django Unchained Audience in United States

Django Unchained logo

Django Unchained has an estimated audience of 3,359,517 people in United States. 37.6% are female, 62.4% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Richard E. Grant, Coach Carter, Oldboy (2003 film), Green Lantern, Dances with Wolves.

The average Django Unchained fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Richard E. Grant, Coach Carter, Oldboy (2003 film), with strongest over-indexing on Richard E. Grant (81.28× the country average). Demographically, the Django Unchained audience skews more male with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Django Unchained fans

Demographic split for Django Unchained audience in United States
MetricValue
Female37.6%
Male62.4%
Average age42.6
Estimated audience size3,359,517

Audience persona

The typical Django Unchained fan in United States is more male, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Richard E. Grant.

Top regions in United States

Top regions ranked by reach for Django Unchained in United States
RegionReachAffinity
California364,7770.99×
Texas316,0121.09×
Florida205,2970.9×
New York158,4600.84×
Georgia120,9981.17×
Illinois113,7061.02×
Pennsylvania112,0940.99×
North Carolina110,6531.09×
Ohio107,4281.04×
Michigan96,3501.1×
Virginia83,5971.02×
Tennessee81,0811.2×
New Jersey70,0820.82×
Arizona68,559
Indiana68,2431.11×
Washington66,1990.98×
Missouri62,8011.16×
Massachusetts58,3350.88×
Colorado55,6031.05×
South Carolina55,3771.1×
Alabama55,2941.18×
Maryland53,6330.93×
Louisiana53,5781.24×
Kentucky49,0601.16×
Wisconsin47,9190.95×
Oklahoma45,6391.22×
Minnesota44,8600.93×
Oregon39,4621.02×
Mississippi35,6321.29×
Utah33,9621.13×
Arkansas32,8181.19×
Nevada30,4550.94×
Kansas29,1681.1×
Connecticut28,9250.86×
Iowa26,5520.96×
Idaho17,2771.03×
New Mexico16,5790.98×
Nebraska16,4040.97×
West Virginia15,638
New Hampshire11,2990.85×
Maine10,0610.84×
Hawaii9,8170.68×
Montana9,6811.04×
Rhode Island8,8450.83×
Washington, District of Columbia8,1450.81×
Delaware7,3970.8×
South Dakota6,8620.88×
North Dakota6,7180.97×
Alaska6,2050.86×
Vermont4,9340.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Django Unchained audience
BrandAffinityCategory
Richard E. Grant81.28×Movies & TV
Coach Carter56.92×Movies & TV
Oldboy (2003 film)56.48×Movies & TV
Green Lantern24.74×Movies & TV
Dances with Wolves38.78×Movies & TV
Kate Tempest238.84×Music & Radio
Robert Redford9.85×Movies & TV
Morgan Freeman12.66×Movies & TV
Inglourious Basterds17.95×Movies & TV
Frank Grillo23.26×Movies & TV
Krumping112.54×Music & Radio
Adventureland (film)35.51×Movies & TV
Shaft (1971 film)41.5×Movies & TV
The Revenant (2015 film)26.52×Movies & TV
Martin Scorsese18.06×Movies & TV
Django (film)24.75×Movies & TV
Death Proof31.36×Movies & TV
Salma Hayek9.18×Movies & TV
Savages (2012 film)25.68×Movies & TV
Unforgiven28.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Django Unchained audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
TraditionCONSERVATISM1.51
Risk AppetiteTHRILL1.34
Social Media UsageJOY1.33
Community OrientationOPEN1.13
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Django Unchained
CountryShare
United States37.9%
Germany7.1%
United Kingdom6.1%

See Django Unchained audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Django Unchained have in United States?

Django Unchained has an estimated audience of 3,359,517 people in United States, concentrated in California and Texas.

What is the gender split and age of Django Unchained fans?

37.6% of Django Unchained fans are female, 62.4% are male, with an average age of 42.6 years.

Which brands do Django Unchained fans like most?

Django Unchained fans show strongest brand affinity for Richard E. Grant (81.28×), Coach Carter (56.92×), and Oldboy (2003 film) (56.48×) over the country average.

Where do Django Unchained fans live in United States?

Django Unchained fans in United States are most concentrated in California (reach 364,777), Texas (reach 316,012), and Florida (reach 205,297). These three regions account for the largest share of the active audience.

What other brands do Django Unchained fans also like?

Beyond Django Unchained itself, the audience over-indexes on Coach Carter (56.92×), Oldboy (2003 film) (56.48×), Green Lantern (24.74×), and Dances with Wolves (38.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Django Unchained. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.