Django Unchained Audience in United States

Django Unchained has an estimated audience of 3,359,517 people in United States. 37.6% are female, 62.4% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Richard E. Grant, Coach Carter, Oldboy (2003 film), Green Lantern, Dances with Wolves.
The average Django Unchained fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Richard E. Grant, Coach Carter, Oldboy (2003 film), with strongest over-indexing on Richard E. Grant (81.28× the country average). Demographically, the Django Unchained audience skews more male with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western
Demographics of Django Unchained fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 42.6 |
| Estimated audience size | 3,359,517 |
Audience persona
The typical Django Unchained fan in United States is more male, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Richard E. Grant.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 364,777 | 0.99× |
| Texas | 316,012 | 1.09× |
| Florida | 205,297 | 0.9× |
| New York | 158,460 | 0.84× |
| Georgia | 120,998 | 1.17× |
| Illinois | 113,706 | 1.02× |
| Pennsylvania | 112,094 | 0.99× |
| North Carolina | 110,653 | 1.09× |
| Ohio | 107,428 | 1.04× |
| Michigan | 96,350 | 1.1× |
| Virginia | 83,597 | 1.02× |
| Tennessee | 81,081 | 1.2× |
| New Jersey | 70,082 | 0.82× |
| Arizona | 68,559 | 1× |
| Indiana | 68,243 | 1.11× |
| Washington | 66,199 | 0.98× |
| Missouri | 62,801 | 1.16× |
| Massachusetts | 58,335 | 0.88× |
| Colorado | 55,603 | 1.05× |
| South Carolina | 55,377 | 1.1× |
| Alabama | 55,294 | 1.18× |
| Maryland | 53,633 | 0.93× |
| Louisiana | 53,578 | 1.24× |
| Kentucky | 49,060 | 1.16× |
| Wisconsin | 47,919 | 0.95× |
| Oklahoma | 45,639 | 1.22× |
| Minnesota | 44,860 | 0.93× |
| Oregon | 39,462 | 1.02× |
| Mississippi | 35,632 | 1.29× |
| Utah | 33,962 | 1.13× |
| Arkansas | 32,818 | 1.19× |
| Nevada | 30,455 | 0.94× |
| Kansas | 29,168 | 1.1× |
| Connecticut | 28,925 | 0.86× |
| Iowa | 26,552 | 0.96× |
| Idaho | 17,277 | 1.03× |
| New Mexico | 16,579 | 0.98× |
| Nebraska | 16,404 | 0.97× |
| West Virginia | 15,638 | 1× |
| New Hampshire | 11,299 | 0.85× |
| Maine | 10,061 | 0.84× |
| Hawaii | 9,817 | 0.68× |
| Montana | 9,681 | 1.04× |
| Rhode Island | 8,845 | 0.83× |
| Washington, District of Columbia | 8,145 | 0.81× |
| Delaware | 7,397 | 0.8× |
| South Dakota | 6,862 | 0.88× |
| North Dakota | 6,718 | 0.97× |
| Alaska | 6,205 | 0.86× |
| Vermont | 4,934 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Richard E. Grant | 81.28× | Movies & TV |
| Coach Carter | 56.92× | Movies & TV |
| Oldboy (2003 film) | 56.48× | Movies & TV |
| Green Lantern | 24.74× | Movies & TV |
| Dances with Wolves | 38.78× | Movies & TV |
| Kate Tempest | 238.84× | Music & Radio |
| Robert Redford | 9.85× | Movies & TV |
| Morgan Freeman | 12.66× | Movies & TV |
| Inglourious Basterds | 17.95× | Movies & TV |
| Frank Grillo | 23.26× | Movies & TV |
| Krumping | 112.54× | Music & Radio |
| Adventureland (film) | 35.51× | Movies & TV |
| Shaft (1971 film) | 41.5× | Movies & TV |
| The Revenant (2015 film) | 26.52× | Movies & TV |
| Martin Scorsese | 18.06× | Movies & TV |
| Django (film) | 24.75× | Movies & TV |
| Death Proof | 31.36× | Movies & TV |
| Salma Hayek | 9.18× | Movies & TV |
| Savages (2012 film) | 25.68× | Movies & TV |
| Unforgiven | 28.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.84 |
| Tradition | CONSERVATISM | 1.51 |
| Risk Appetite | THRILL | 1.34 |
| Social Media Usage | JOY | 1.33 |
| Community Orientation | OPEN | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Germany | 7.1% |
| United Kingdom | 6.1% |
See Django Unchained audiences in other countries
More Western audiences in United States
- Wyatt Earp (film) (1,847,300)
- High Noon (1,688,009)
- The Good, the Bad and the Ugly (1,622,182)
- Django (film) (1,515,081)
- True Grit (1969 film) (1,360,205)
Frequently asked questions
How many fans does Django Unchained have in United States?
Django Unchained has an estimated audience of 3,359,517 people in United States, concentrated in California and Texas.
What is the gender split and age of Django Unchained fans?
37.6% of Django Unchained fans are female, 62.4% are male, with an average age of 42.6 years.
Which brands do Django Unchained fans like most?
Django Unchained fans show strongest brand affinity for Richard E. Grant (81.28×), Coach Carter (56.92×), and Oldboy (2003 film) (56.48×) over the country average.
Where do Django Unchained fans live in United States?
Django Unchained fans in United States are most concentrated in California (reach 364,777), Texas (reach 316,012), and Florida (reach 205,297). These three regions account for the largest share of the active audience.
What other brands do Django Unchained fans also like?
Beyond Django Unchained itself, the audience over-indexes on Coach Carter (56.92×), Oldboy (2003 film) (56.48×), Green Lantern (24.74×), and Dances with Wolves (38.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Django Unchained. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.