Shaft (1971 film) Audience in United States

Shaft (1971 film) has an estimated audience of 673,575 people in United States. 23.4% are female, 76.6% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Elizabeth Banks, Django Unchained, Morgan Freeman, Oblivion (2013 film), Keri Russell.

The average Shaft (1971 film) fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elizabeth Banks, Django Unchained, Morgan Freeman, with strongest over-indexing on Elizabeth Banks (73.58× the country average). Demographically, the Shaft (1971 film) audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Shaft (1971 film) fans

Demographic split for Shaft (1971 film) audience in United States
MetricValue
Female23.4%
Male76.6%
Average age42.5
Estimated audience size673,575

Audience persona

The typical Shaft (1971 film) fan in United States is more male, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Elizabeth Banks.

Top regions in United States

Top regions ranked by reach for Shaft (1971 film) in United States
RegionReachAffinity
California72,4060.98×
Texas54,4060.94×
Florida49,7731.09×
Mississippi37,5766.77×
New York36,8700.98×
Pennsylvania21,3460.94×
Illinois20,5220.91×
Georgia20,4000.98×
North Carolina19,1470.94×
Ohio18,3460.88×
Alabama15,7741.68×
Michigan15,5260.88×
Virginia14,5880.89×
New Jersey14,1680.83×
Arizona13,6090.99×
Tennessee13,2560.98×
Massachusetts11,4520.86×
Washington11,4470.85×
Louisiana11,2641.3×
Indiana11,1240.9×
Maryland10,4930.91×
Missouri9,6190.89×
South Carolina8,9100.88×
Wisconsin8,4750.84×
Colorado8,3810.79×
Oregon8,2401.07×
Kentucky8,1640.97×
Minnesota7,4790.77×
Oklahoma6,6270.89×
Connecticut5,9870.89×
Nevada5,9370.91×
Arkansas5,4810.99×
Utah4,9530.82×
Iowa4,5400.82×
West Virginia4,5231.44×
Kansas4,3700.82×
New Mexico2,6310.78×
Idaho2,5990.77×
Nebraska2,4900.74×
New Hampshire2,4530.92×
Hawaii2,3890.83×
Maine1,8650.77×
Washington, District of Columbia1,7040.84×
Rhode Island1,6730.78×
Vermont1,5841.34×
Delaware1,4630.79×
Montana1,2680.68×
Alaska1,2150.84×
South Dakota9850.63×
North Dakota9380.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shaft (1971 film) audience
BrandAffinityCategory
Elizabeth Banks73.58×Movies & TV
Django Unchained68.66×Movies & TV
Morgan Freeman36.14×Movies & TV
Oblivion (2013 film)50.15×Movies & TV
Keri Russell31.07×Movies & TV
Antonio Banderas31.65×Movies & TV
True Romance40.68×Movies & TV
Isla Fisher20×Movies & TV
Extreme sport6.71×Sports
Teyana Taylor9.49×Movies & TV
Twin Peaks8.37×Movies & TV
Kia Sportage20×Cars & Mobility
Armageddon (1998 film)20×Movies & TV
Kingsman: The Secret Service36.23×Movies & TV
John Wick 220×Movies & TV
Richard Madden20×Movies & TV
Ming-Na Wen20×Movies & TV
Guardians of the Galaxy (film)8.62×Movies & TV
The Strangers (2008 film)13.32×Movies & TV
Vudu7.69×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shaft (1971 film) audience
TraitClusterScore
Risk AppetiteTHRILL3.78
Urban LifestyleOPEN1.64
SpiritualityBALANCE1.51
PatriotismCONSERVATISM1.47
Social Media UsageJOY1.26
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Shaft (1971 film)
CountryShare
United States16.6%
China7.7%
Brazil5.2%

See Shaft (1971 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Shaft (1971 film) have in United States?

Shaft (1971 film) has an estimated audience of 673,575 people in United States, concentrated in California and Texas.

What is the gender split and age of Shaft (1971 film) fans?

23.4% of Shaft (1971 film) fans are female, 76.6% are male, with an average age of 42.5 years.

Which brands do Shaft (1971 film) fans like most?

Shaft (1971 film) fans show strongest brand affinity for Elizabeth Banks (73.58×), Django Unchained (68.66×), and Morgan Freeman (36.14×) over the country average.

Where do Shaft (1971 film) fans live in United States?

Shaft (1971 film) fans in United States are most concentrated in California (reach 72,406), Texas (reach 54,406), and Florida (reach 49,773). These three regions account for the largest share of the active audience.

What other brands do Shaft (1971 film) fans also like?

Beyond Shaft (1971 film) itself, the audience over-indexes on Django Unchained (68.66×), Morgan Freeman (36.14×), Oblivion (2013 film) (50.15×), and Keri Russell (31.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shaft (1971 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.