Oblivion (2013 film) Audience in United States

Oblivion (2013 film) logo

Oblivion (2013 film) has an estimated audience of 1,650,897 people in United States. 29.7% are female, 70.3% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Snitch (film), The Guest (film), The Following, Hitman (2007 film), Now You See Me (film).

The average Oblivion (2013 film) fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Snitch (film), The Guest (film), The Following, with strongest over-indexing on Snitch (film) (637.99× the country average). Demographically, the Oblivion (2013 film) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Oblivion (2013 film) fans

Demographic split for Oblivion (2013 film) audience in United States
MetricValue
Female29.7%
Male70.3%
Average age36.3
Estimated audience size1,650,897

Audience persona

The typical Oblivion (2013 film) fan in United States is more male, around 36.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Snitch (film).

Top regions in United States

Top regions ranked by reach for Oblivion (2013 film) in United States
RegionReachAffinity
California256,5171.41×
Texas177,7641.25×
Florida116,0471.04×
New York95,3881.03×
Illinois56,9361.04×
Pennsylvania49,7820.9×
North Carolina49,6941×
Georgia49,2910.97×
Washington47,6771.44×
Ohio46,1480.91×
Virginia45,7301.14×
Michigan42,4780.98×
New Jersey41,2750.98×
Arizona36,8631.09×
Tennessee30,6100.92×
Colorado30,5561.17×
Indiana29,3220.97×
Maryland27,4210.97×
Massachusetts27,2900.84×
Missouri27,1381.02×
Oregon26,3011.39×
Minnesota23,7861.01×
Wisconsin22,7290.92×
South Carolina20,2210.81×
Oklahoma20,0721.09×
Kentucky19,9160.96×
Utah19,1231.29×
Louisiana18,2690.86×
Nevada17,1601.07×
Alabama17,0210.74×
Connecticut15,5420.94×
Arkansas13,8791.02×
Kansas13,0971.01×
Iowa12,5160.92×
Mississippi10,6240.78×
Idaho10,0771.22×
New Mexico8,8091.06×
Nebraska7,6570.92×
Hawaii7,6401.08×
West Virginia6,5190.85×
New Hampshire6,3890.98×
Maine5,4450.92×
Montana4,8691.06×
Rhode Island4,6270.88×
Washington, District of Columbia4,5920.93×
Delaware3,5420.78×
Alaska3,3540.95×
South Dakota3,2350.85×
North Dakota2,9670.87×
Vermont2,6920.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oblivion (2013 film) audience
BrandAffinityCategory
Snitch (film)637.99×Movies & TV
The Guest (film)512.38×Movies & TV
The Following190.15×Movies & TV
Hitman (2007 film)263.71×Movies & TV
Now You See Me (film)69.34×Movies & TV
The Departed86.97×Movies & TV
Liam Neeson45.25×Movies & TV
Ocean's 1187.44×Movies & TV
Sonic the Hedgehog (comics)55.65×Literature
Peacemaker15.55×Movies & TV
Cleveland Guardians38.07×Sports
Aliens vs. Predator: Requiem219.27×Movies & TV
Mission: Impossible38.36×Movies & TV
Mad Max (franchise)79.93×Movies & TV
Kill Bill47.2×Movies & TV
New York Post20×News
Transcendence (2014 film)120.57×Movies & TV
8591寶物交易網396.13×Games
Mission: Impossible (film series)28.63×Movies & TV
The Boondock Saints86.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oblivion (2013 film) audience
TraitClusterScore
Urban LifestyleOPEN1.49
Quality AwarenessPREMIUM1.41
Social Media UsageJOY1.28
PatriotismCONSERVATISM1.24
ExtroversionTHRILL1.22
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Oblivion (2013 film)
CountryShare
United States16.4%
Germany7.6%
France4.6%

See Oblivion (2013 film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Oblivion (2013 film) have in United States?

Oblivion (2013 film) has an estimated audience of 1,650,897 people in United States, concentrated in California and Texas.

What is the gender split and age of Oblivion (2013 film) fans?

29.7% of Oblivion (2013 film) fans are female, 70.3% are male, with an average age of 36.3 years.

Which brands do Oblivion (2013 film) fans like most?

Oblivion (2013 film) fans show strongest brand affinity for Snitch (film) (637.99×), The Guest (film) (512.38×), and The Following (190.15×) over the country average.

Where do Oblivion (2013 film) fans live in United States?

Oblivion (2013 film) fans in United States are most concentrated in California (reach 256,517), Texas (reach 177,764), and Florida (reach 116,047). These three regions account for the largest share of the active audience.

What other brands do Oblivion (2013 film) fans also like?

Beyond Oblivion (2013 film) itself, the audience over-indexes on The Guest (film) (512.38×), The Following (190.15×), Hitman (2007 film) (263.71×), and Now You See Me (film) (69.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oblivion (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.