Rascasse Audience Intelligence

The Following Audience in United States

A data profile of the people who buy, follow and care about The Following in United States — modelled from more than twelve digital signal sources. The Following has an estimated audience of 1,470,209 people in United States.

#328among TV series in United States#1222among Movie / TV Show / Series in United States#3005in Movies & TV

The average The Following fan in United States is 36.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dakota Fanning, Oblivion (2013 film), Silent Witness, with strongest over-indexing on Dakota Fanning (80.11× the country average).

Demographically, the The Following audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Following fan in United States is balanced, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Dakota Fanning.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Following profile in United States.

Audience size
1.5M
in United States
Gender
48.8%♀
51.2% male
Age
36.6
average years
Country rank
#18035
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+182%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Following viewers

48.8% are female, 51.2% are male, average age 36.6.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for The Following audience in United States
MetricValue
Female48.8%
Male51.2%
Average age36.6
Estimated audience size1,470,209
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the The Following audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

30.9%

of the worldwide The Following audience comes from United States.

Worldwide audience distribution share by country for The Following
CountryShare
United States30.9%
Italy6.5%
Philippines5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Following audience in United States is strongest.

Fig. 05

Top regions by affinity

The Following fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~8K1.32×
02New Hampshire~7K1.30×
03Kentucky~20K1.29×
04Delaware~4K1.22×
05Ohio~50K1.20×
06South Carolina~20K1.20×
07Maine~6K1.20×
08Pennsylvania~50K1.19×
09Rhode Island~5K1.19×
10Tennessee~30K1.16×
11Arkansas~10K1.15×
12Missouri~20K1.12×
13Connecticut~10K1.12×
14Indiana~30K1.11×
15Wisconsin~20K1.09×
16Alabama~20K1.09×
17Iowa~10K1.09×
18Mississippi~10K1.08×
19Michigan~40K1.06×
20Kansas~10K1.06×
21North Carolina~40K1.04×
22Oklahoma~20K1.04×
23Montana~4K1.04×
24Massachusetts~30K1.03×
25Idaho~7K1.02×
26South Dakota~3K1.00×
27Georgia~40K0.98×
28New Jersey~30K0.98×
29Louisiana~20K0.98×
30Nebraska~6K0.97×
31Illinois~40K0.96×
32North Dakota~3K0.96×
33Vermont~2K0.96×
34Florida~80K0.95×
35Virginia~30K0.95×
36Arizona~20K0.91×
37Maryland~20K0.91×
38Minnesota~20K0.91×
39Oregon~10K0.91×
40New York~70K0.90×
41Colorado~20K0.88×
42Washington~20K0.85×
43New Mexico~5K0.84×
44Alaska~2K0.83×
45Nevada~10K0.82×
46Utah~10K0.82×
47Texas~90K0.81×
48California~90K0.61×
49Washington, District of Columbia~2K0.59×
50Hawaii~3K0.56×
Fig. 06

Affinity by region

Affinity by region — The Following, United States
0.56×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Following audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Following audience
#·InterestCategoryAffinity×
01Oblivion (2013 film)Movies & TV190.15×
02Silent WitnessMovies & TV187.37×
03Dakota FanningMovies & TV80.11×
04Monk (TV series)Movies & TV72.76×
05The MentalistMovies & TV59.41×
06Damian LewisMovies & TV46.07×
07Kingsman: The Secret ServiceMovies & TV43.78×
08Hawaii Five-0Movies & TV41.17×
09Juliette LewisMovies & TV37.75×
10BroadchurchMovies & TV27.10×
11The Strangers (2008 film)Movies & TV26.80×
12Bates Motel (TV series)Movies & TV24.16×
13CSI (franchise)Movies & TV21.15×
14Michelle MonaghanMovies & TV20.00×
15Armageddon (1998 film)Movies & TV20.00×
16Tony DanzaMovies & TV20.00×
17SnappedMovies & TV19.81×
18Blue Bloods (TV series)Movies & TV12.40×
19Twin PeaksMovies & TV10.30×
20Obsessed (2009 film)Movies & TV9.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Following audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Following audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
IndividualismJOY1.48×
Risk AppetiteTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Following audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.65×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Following have in United States?

The Following has an estimated audience of 1,470,209 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Following viewers?

48.8% of The Following fans are female, 51.2% are male, with an average age of 36.6 years.

03

Which brands do The Following fans like most?

The Following fans show strongest brand affinity for Dakota Fanning (80.11×), Oblivion (2013 film) (190.15×), and Silent Witness (187.37×) over the country average.

04

Where do The Following fans live in United States?

The Following fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Following fans also like?

Beyond The Following itself, the audience over-indexes on Oblivion (2013 film) (190.15×), Silent Witness (187.37×), The Mentalist (59.41×), and Juliette Lewis (37.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Following audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Following. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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