The Following Audience in United States

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The Following has an estimated audience of 1,306,484 people in United States. 48.8% are female, 51.2% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Non-celiac gluten sensitivity, Suhr Guitars, Dog breed, Elsword, Goop.

The average The Following fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Non-celiac gluten sensitivity, Suhr Guitars, Dog breed, with strongest over-indexing on Non-celiac gluten sensitivity (62.63× the country average). Demographically, the The Following audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Following fans

Demographic split for The Following audience in United States
MetricValue
Female48.8%
Male51.2%
Average age36.6
Estimated audience size1,306,484

Audience persona

The typical The Following fan in United States is balanced, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Non-celiac gluten sensitivity.

Top regions in United States

Top regions ranked by reach for The Following in United States
RegionReachAffinity
California104,0240.72×
Texas102,8770.92×
Florida86,0020.97×
New York78,6951.08×
Ohio53,3501.33×
Pennsylvania52,1261.18×
North Carolina44,4661.13×
Illinois43,5861×
Georgia41,7841.04×
Michigan36,8161.08×
New Jersey34,4491.04×
Virginia31,3070.98×
Tennessee29,9501.14×
Indiana26,7911.12×
Massachusetts26,6681.04×
Missouri25,1881.2×
Arizona24,0540.9×
Washington23,1100.88×
South Carolina22,9901.17×
Maryland22,1530.99×
Wisconsin21,7971.11×
Kentucky21,4121.31×
Minnesota18,4900.99×
Colorado18,4100.89×
Alabama16,6900.91×
Oklahoma16,4691.14×
Louisiana16,2670.97×
Connecticut15,3141.17×
Oregon14,4400.96×
Arkansas11,4001.06×
Nevada11,3090.89×
Iowa11,1481.04×
Utah10,9310.93×
Kansas10,3441×
Mississippi10,2660.95×
West Virginia7,7791.28×
Idaho6,4850.99×
New Hampshire6,4841.26×
Nebraska6,3010.96×
Maine5,7041.22×
New Mexico4,9560.76×
Rhode Island4,4071.06×
Delaware4,0551.12×
Montana3,1600.87×
Washington, District of Columbia2,8190.72×
South Dakota2,7810.92×
Hawaii2,5100.45×
North Dakota2,3280.87×
Alaska1,9940.71×
Vermont1,9660.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Following audience
BrandAffinityCategory
Non-celiac gluten sensitivity62.63×Health
Suhr Guitars42.1×Music & Radio
Dog breed2.26×Pets & Animals
Elsword26.82×Games
Goop7.78×Internet & Social Media
Combat sport2.21×Sports
Grinch5.17×Movies & TV
3D printing3.03×Technology & Electronics
The Nice Guys8.92×Movies & TV
Google Photos2.67×Technology & Electronics
Wok6.36×Food & Beverages
Pai gow20×Games
No Escape (1994 film)9.61×Movies & TV
Nationality1.76×Politics & Society
Home equity1.52×Home & Garden
Home staging3.95×Home & Garden
Theocracy5.63×Music & Radio
Grace Slick6.13×Music & Radio
TV Fanatic7.25×Movies & TV
Racing1.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Following audience
TraitClusterScore
ExtroversionTHRILL1.62
Risk AppetiteTHRILL1.56
TraditionCONSERVATISM1.4
Convenience OrientationPREMIUM1.37
Early Adopter MentalityPOWER1.31
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for The Following
CountryShare
United States29.2%
Italy6.9%
Philippines6.0%

See The Following audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Following have in United States?

The Following has an estimated audience of 1,306,484 people in United States, concentrated in California and Texas.

What is the gender split and age of The Following fans?

48.8% of The Following fans are female, 51.2% are male, with an average age of 36.6 years.

Which brands do The Following fans like most?

The Following fans show strongest brand affinity for Non-celiac gluten sensitivity (62.63×), Suhr Guitars (42.1×), and Dog breed (2.26×) over the country average.

Where do The Following fans live in United States?

The Following fans in United States are most concentrated in California (reach 104,024), Texas (reach 102,877), and Florida (reach 86,002). These three regions account for the largest share of the active audience.

What other brands do The Following fans also like?

Beyond The Following itself, the audience over-indexes on Suhr Guitars (42.1×), Dog breed (2.26×), Elsword (26.82×), and Goop (7.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Following. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.