Damian Lewis Audience in United States

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Damian Lewis has an estimated audience of 1,735,224 people in United States. 61.8% are female, 38.2% are male, average age 49.3. Top regions: California, Texas, New York. Top brand affinities: Malin Åkerman, Paul Giamatti, The Cramps, Toni Collette, Secretariat (film).

The average Damian Lewis fan in United States is 49.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malin Åkerman, Paul Giamatti, The Cramps, with strongest over-indexing on Malin Åkerman (474.45× the country average). Demographically, the Damian Lewis audience skews more female with an average age of 49.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Damian Lewis fans

Demographic split for Damian Lewis audience in United States
MetricValue
Female61.8%
Male38.2%
Average age49.3
Estimated audience size1,735,224

Audience persona

The typical Damian Lewis fan in United States is more female, around 49.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Malin Åkerman.

Top regions in United States

Top regions ranked by reach for Damian Lewis in United States
RegionReachAffinity
California193,8271.02×
Texas130,1060.87×
New York119,0461.23×
Florida105,0490.89×
Pennsylvania64,8461.11×
Illinois61,1341.06×
North Carolina55,9201.07×
Ohio51,3140.96×
New Jersey47,2261.07×
Georgia46,7450.87×
Washington45,3581.3×
Virginia45,1851.07×
Massachusetts44,9321.31×
Michigan42,1910.93×
Arizona39,4131.11×
Tennessee33,4300.96×
Colorado30,4531.11×
Indiana28,3670.89×
Maryland27,6420.93×
Missouri27,4730.98×
Minnesota26,0301.05×
Wisconsin24,7640.95×
South Carolina24,1070.92×
Oregon22,7951.15×
Alabama21,7110.9×
Kentucky20,4160.94×
Connecticut20,1841.16×
Louisiana18,2540.82×
Oklahoma18,0520.94×
Utah14,5440.94×
Nevada14,1980.85×
Kansas13,9151.02×
Iowa12,7800.89×
Arkansas11,8950.83×
Mississippi11,3560.79×
Idaho9,6971.11×
New Hampshire9,1071.33×
Maine7,8291.26×
Nebraska7,6800.88×
New Mexico7,1790.83×
Washington, District of Columbia6,6661.28×
Rhode Island6,2051.12×
Hawaii6,1750.83×
West Virginia6,1200.76×
Montana5,1461.07×
Alaska4,5551.23×
Delaware4,3460.91×
Vermont3,5401.16×
North Dakota2,9090.82×
South Dakota2,9000.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Damian Lewis audience
BrandAffinityCategory
Malin Åkerman474.45×Fashion & Accessoires
Paul Giamatti827.12×Movies & TV
The Cramps512.39×Music & Radio
Toni Collette115.91×Movies & TV
Secretariat (film)106.03×Movies & TV
Milly Shapiro115.91×Movies & TV
The Hangmen287.83×Music & Radio
Jane Eyre (2011 film)149.57×Movies & TV
Royal Shakespeare Company80.07×Arts & Culture
Galatasaray S.K. (men's basketball)1145.2×Sports
Invincible (2006 film)19.8×Movies & TV
The Following46.07×Movies & TV
A Few Good Men39.76×Movies & TV
Groundhog Day (film)24.6×Movies & TV
Cinema of the United Kingdom43.43×Movies & TV
Homeland (TV series)24.65×Movies & TV
Ethan Hawke16.89×Movies & TV
Matt Damon17.29×Movies & TV
Jack Nicholson20×Movies & TV
Emily Kinney70.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Damian Lewis audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.27
Community OrientationOPEN1.23
SpiritualityBALANCE1.21
Family OrientationCONSERVATISM1.21
ExtroversionTHRILL1.17
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Damian Lewis
CountryShare
United States31.3%
United Kingdom18.1%
Germany6.5%

See Damian Lewis audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Damian Lewis have in United States?

Damian Lewis has an estimated audience of 1,735,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Damian Lewis fans?

61.8% of Damian Lewis fans are female, 38.2% are male, with an average age of 49.3 years.

Which brands do Damian Lewis fans like most?

Damian Lewis fans show strongest brand affinity for Malin Åkerman (474.45×), Paul Giamatti (827.12×), and The Cramps (512.39×) over the country average.

Where do Damian Lewis fans live in United States?

Damian Lewis fans in United States are most concentrated in California (reach 193,827), Texas (reach 130,106), and New York (reach 119,046). These three regions account for the largest share of the active audience.

What other brands do Damian Lewis fans also like?

Beyond Damian Lewis itself, the audience over-indexes on Paul Giamatti (827.12×), The Cramps (512.39×), Toni Collette (115.91×), and Secretariat (film) (106.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Damian Lewis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.