Rascasse Audience Intelligence

Snapped Audience in United States

A data profile of the people who buy, follow and care about Snapped in United States — modelled from more than twelve digital signal sources. Snapped has an estimated audience of 6,996,344 people in United States.

#64among TV series in United States#122among Movie / TV Show / Series in United States#438in Movies & TV

The average Snapped fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Antique Bakery, The Jackal (1997 film), Awkward (TV series), with strongest over-indexing on Antique Bakery (1727.27× the country average).

Demographically, the Snapped audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snapped fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Antique Bakery.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snapped profile in United States.

Audience size
7M
in United States
Gender
67.8%♀
32.2% male
Age
42.5
average years
Country rank
#5019
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snapped viewers

67.8% are female, 32.2% are male, average age 42.5.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Snapped audience in United States
MetricValue
Female67.8%
Male32.2%
Average age42.5
Estimated audience size6,996,344
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Snapped audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3924%
40-4928%
50+22%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Snapped audience comes from United States.

Worldwide audience distribution share by country for Snapped
CountryShare
United States20.5%
India12.6%
France11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snapped audience in United States is strongest.

Fig. 05

Top regions by affinity

Snapped fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.43×
02Oklahoma~100K1.31×
03Connecticut~90K1.27×
04Arkansas~70K1.25×
05Massachusetts~200K1.20×
06Rhode Island~30K1.19×
07Mississippi~70K1.17×
08New York~500K1.16×
09North Dakota~20K1.14×
10New Jersey~200K1.13×
11South Carolina~100K1.11×
12Oregon~90K1.11×
13Indiana~100K1.10×
14Kentucky~100K1.09×
15Tennessee~200K1.08×
16Florida~500K1.06×
17Virginia~200K1.06×
18Maryland~100K1.06×
19Texas~600K1.05×
20Missouri~100K1.05×
21Pennsylvania~200K1.03×
22Alabama~100K1.03×
23Illinois~200K1.02×
24Washington~100K1.01×
25Ohio~200K1.00×
26Kansas~50K0.98×
27West Virginia~30K0.98×
28Georgia~200K0.97×
29North Carolina~200K0.94×
30Colorado~100K0.94×
31South Dakota~20K0.93×
32Michigan~200K0.92×
33Minnesota~90K0.92×
34Iowa~50K0.92×
35New Mexico~30K0.92×
36Vermont~10K0.92×
37New Hampshire~30K0.91×
38Alaska~10K0.91×
39Maine~20K0.90×
40Montana~20K0.89×
41California~700K0.87×
42Hawaii~30K0.87×
43Nebraska~30K0.86×
44Washington, District of Columbia~20K0.86×
45Utah~50K0.85×
46Idaho~30K0.85×
47Arizona~100K0.84×
48Nevada~60K0.82×
49Wisconsin~90K0.80×
50Delaware~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Snapped, United States
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snapped audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snapped audience
#·InterestCategoryAffinity×
01Antique BakeryFood & Beverages1727.27×
02The Jackal (1997 film)Movies & TV105.89×
03Cold JusticeMovies & TV70.89×
04Sarah DrewMovies & TV57.17×
05Forensic FilesMovies & TV48.34×
06The First 48Movies & TV40.76×
07Greek (TV series)Movies & TV40.24×
08Switched at Birth (TV series)Movies & TV39.47×
09Veronica MarsMovies & TV37.68×
10Awkward (TV series)Movies & TV32.15×
11Nancy GraceMovies & TV28.78×
12Person of Interest (TV series)Movies & TV26.26×
13Kate MaraMovies & TV24.30×
14Skins (UK TV series)Movies & TV24.23×
15The O.C.Movies & TV22.08×
16One Tree Hill (TV series)Movies & TV19.90×
17natural hairBeauty & Wellness12.15×
18Obsessed (2009 film)Movies & TV11.89×
19True DetectiveMovies & TV9.07×
20Twin PeaksMovies & TV8.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snapped audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snapped audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
Convenience OrientationPREMIUM1.25×
Family OrientationCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snapped audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.92×
Luxury OrientationPREMIUM0.92×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snapped have in United States?

Snapped has an estimated audience of 6,996,344 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snapped viewers?

67.8% of Snapped fans are female, 32.2% are male, with an average age of 42.5 years.

03

Which brands do Snapped fans like most?

Snapped fans show strongest brand affinity for Antique Bakery (1727.27×), The Jackal (1997 film) (105.89×), and Awkward (TV series) (32.15×) over the country average.

04

Where do Snapped fans live in United States?

Snapped fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Snapped fans also like?

Beyond Snapped itself, the audience over-indexes on The Jackal (1997 film) (105.89×), Awkward (TV series) (32.15×), Veronica Mars (37.68×), and Sarah Drew (57.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Snapped audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapped. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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