Snapped Audience in United States

Snapped logo

Snapped has an estimated audience of 7,043,771 people in United States. 67.8% are female, 32.2% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Antique Bakery, The Jackal (1997 film), Awkward (TV series), Veronica Mars, Sarah Drew.

The average Snapped fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Antique Bakery, The Jackal (1997 film), Awkward (TV series), with strongest over-indexing on Antique Bakery (1727.27× the country average). Demographically, the Snapped audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Snapped fans

Demographic split for Snapped audience in United States
MetricValue
Female67.8%
Male32.2%
Average age42.5
Estimated audience size7,043,771

Audience persona

The typical Snapped fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Antique Bakery.

Top regions in United States

Top regions ranked by reach for Snapped in United States
RegionReachAffinity
Texas716,1611.18×
California673,8380.87×
Florida575,9551.21×
New York515,9331.31×
Pennsylvania257,1661.08×
Illinois247,7121.06×
Ohio230,9591.06×
Georgia226,3811.04×
New Jersey221,1131.23×
North Carolina217,0921.02×
Virginia201,0581.17×
Michigan176,0410.96×
Tennessee166,4371.18×
Massachusetts154,2511.11×
Washington143,8671.02×
Indiana143,7641.12×
Louisiana131,3111.45×
Maryland130,3381.08×
South Carolina128,2081.21×
Arizona124,2470.86×
Missouri120,9781.07×
Colorado105,8690.95×
Connecticut98,9861.4×
Oklahoma98,8531.26×
Kentucky96,9591.1×
Minnesota94,4430.94×
Alabama87,1940.89×
Wisconsin86,2790.81×
Oregon82,1821.02×
Arkansas76,5771.32×
Mississippi70,1081.21×
Kansas56,2341.01×
Nevada55,6650.82×
Utah54,3780.86×
Iowa53,9400.93×
New Mexico31,0960.88×
Nebraska29,2180.83×
Hawaii27,6200.91×
Idaho27,5990.78×
West Virginia27,0410.82×
Rhode Island22,6471.01×
New Hampshire19,5440.7×
Maine17,7290.7×
Washington, District of Columbia16,9220.8×
North Dakota16,4601.14×
Montana16,1780.83×
Delaware13,9940.72×
South Dakota13,5780.83×
Alaska11,0310.73×
Vermont10,2460.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snapped audience
BrandAffinityCategory
Antique Bakery1727.27×Food & Beverages
The Jackal (1997 film)105.89×Movies & TV
Awkward (TV series)32.15×Movies & TV
Veronica Mars37.68×Movies & TV
Sarah Drew57.17×Movies & TV
Greek (TV series)40.24×Movies & TV
Next (TV series)23.72×Movies & TV
Kate Mara24.3×Movies & TV
True Detective9.07×Movies & TV
Forensic Files48.34×Movies & TV
Skins (UK TV series)24.23×Movies & TV
natural hair12.15×Beauty & Wellness
The First 4840.76×Movies & TV
One Tree Hill (TV series)19.9×Movies & TV
Cold Justice70.89×Movies & TV
Person of Interest (TV series)26.26×Movies & TV
Switched at Birth (TV series)39.47×Movies & TV
Twin Peaks8.42×Movies & TV
Case Closed41.25×Literature
Nancy Grace28.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snapped audience
TraitClusterScore
IndulgenceJOY1.52
ExtroversionTHRILL1.48
Social Media UsageJOY1.34
Urban LifestyleOPEN1.33
Quality AwarenessPREMIUM1.23
IndividualismJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Snapped
CountryShare
United States21.3%
India12.1%
France11.1%

See Snapped audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Snapped have in United States?

Snapped has an estimated audience of 7,043,771 people in United States, concentrated in Texas and California.

What is the gender split and age of Snapped fans?

67.8% of Snapped fans are female, 32.2% are male, with an average age of 42.5 years.

Which brands do Snapped fans like most?

Snapped fans show strongest brand affinity for Antique Bakery (1727.27×), The Jackal (1997 film) (105.89×), and Awkward (TV series) (32.15×) over the country average.

Where do Snapped fans live in United States?

Snapped fans in United States are most concentrated in Texas (reach 716,161), California (reach 673,838), and Florida (reach 575,955). These three regions account for the largest share of the active audience.

What other brands do Snapped fans also like?

Beyond Snapped itself, the audience over-indexes on The Jackal (1997 film) (105.89×), Awkward (TV series) (32.15×), Veronica Mars (37.68×), and Sarah Drew (57.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapped. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.