Rascasse Audience Intelligence

The Mentalist Audience in United States

A data profile of the people who buy, follow and care about The Mentalist in United States — modelled from more than twelve digital signal sources. The Mentalist has an estimated audience of 1,438,411 people in United States.

#335among TV series in United States#1239among Movie / TV Show / Series in United States#3053in Movies & TV

The average The Mentalist fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dragon (2011 film), Fly, Active management, with strongest over-indexing on Dragon (2011 film) (98.37× the country average).

Demographically, the The Mentalist audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mentalist fan in United States is balanced, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Dragon (2011 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mentalist profile in United States.

Audience size
1.4M
in United States
Gender
49.9%♀
50.1% male
Age
40.2
average years
Country rank
#18326
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+117%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mentalist viewers

49.9% are female, 50.1% are male, average age 40.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for The Mentalist audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.2
Estimated audience size1,438,411
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the The Mentalist audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4920%
50+25%
Fig. 04

Worldwide distribution

11.5%

of the worldwide The Mentalist audience comes from United States.

Worldwide audience distribution share by country for The Mentalist
CountryShare
United States11.5%
Germany9.7%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mentalist audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mentalist fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~8K1.39×
02Utah~10K1.37×
03Arkansas~10K1.17×
04Nevada~10K1.16×
05Montana~4K1.15×
06Tennessee~30K1.12×
07Missouri~20K1.12×
08Oklahoma~10K1.12×
09Maine~5K1.11×
10Alaska~3K1.11×
11Washington~30K1.10×
12Oregon~10K1.10×
13Indiana~20K1.07×
14Minnesota~20K1.07×
15Kansas~10K1.07×
16Kentucky~20K1.06×
17Alabama~20K1.05×
18Iowa~10K1.05×
19Vermont~2K1.05×
20Nebraska~6K1.02×
21New Hampshire~5K1.02×
22South Carolina~20K1.01×
23North Dakota~2K1.01×
24North Carolina~30K0.99×
25West Virginia~5K0.99×
26Ohio~40K0.98×
27Michigan~30K0.98×
28Mississippi~9K0.98×
29Wisconsin~20K0.97×
30Arizona~20K0.96×
31South Dakota~3K0.96×
32Massachusetts~20K0.95×
33Virginia~30K0.94×
34Texas~90K0.93×
35Pennsylvania~40K0.93×
36Georgia~30K0.93×
37Florida~70K0.92×
38Colorado~20K0.91×
39Illinois~40K0.90×
40New Mexico~5K0.89×
41Delaware~3K0.89×
42New York~60K0.86×
43Louisiana~10K0.86×
44Connecticut~10K0.86×
45New Jersey~30K0.85×
46California~100K0.84×
47Maryland~20K0.84×
48Rhode Island~3K0.84×
49Hawaii~4K0.76×
50Washington, District of Columbia~3K0.76×
Fig. 06

Affinity by region

Affinity by region — The Mentalist, United States
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mentalist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mentalist audience
#·InterestCategoryAffinity×
01Gerald AndersonMovies & TV210.60×
02Active managementBusiness & Career109.44×
03Covert AffairsMovies & TV104.44×
04Brittany UnderwoodMovies & TV103.26×
05Dragon (2011 film)Movies & TV98.37×
06AddictingGamesGames96.11×
07Early Years Learning FrameworkKids & Family88.42×
08Andre DrummondSports86.18×
09TalamascaMusic & Radio83.23×
10David BlaineMovies & TV79.40×
11Sherlock Holmes (1984 TV series)Movies & TV63.95×
12The Legend of Tarzan (film)Movies & TV62.81×
13The FollowingMovies & TV59.41×
14Castle (TV series)Movies & TV59.09×
15FlyTravel & Leisure43.14×
16Twin PeaksMovies & TV20.40×
17The Rock (film)Movies & TV20.02×
18Now You See Me (film)Movies & TV19.11×
19SolitaireGames11.29×
20Obsessed (2009 film)Movies & TV11.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mentalist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mentalist audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
Urban LifestyleOPEN1.54×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mentalist audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
DIY MentalityTHRILL0.92×
TravellingTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mentalist have in United States?

The Mentalist has an estimated audience of 1,438,411 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mentalist viewers?

49.9% of The Mentalist fans are female, 50.1% are male, with an average age of 40.2 years.

03

Which brands do The Mentalist fans like most?

The Mentalist fans show strongest brand affinity for Dragon (2011 film) (98.37×), Fly (43.14×), and Active management (109.44×) over the country average.

04

Where do The Mentalist fans live in United States?

The Mentalist fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Mentalist fans also like?

Beyond The Mentalist itself, the audience over-indexes on Fly (43.14×), Active management (109.44×), Andre Drummond (86.18×), and Castle (TV series) (59.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Mentalist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mentalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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