The Mentalist Audience in United States

The Mentalist logo

The Mentalist has an estimated audience of 1,170,550 people in United States. 49.9% are female, 50.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Dragon (2011 film), Fly, Active management, Castle (TV series), Sherlock Holmes (1984 TV series).

The average The Mentalist fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dragon (2011 film), Fly, Active management, with strongest over-indexing on Dragon (2011 film) (98.37× the country average). Demographically, the The Mentalist audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Mentalist fans

Demographic split for The Mentalist audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.2
Estimated audience size1,170,550

Audience persona

The typical The Mentalist fan in United States is balanced, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Dragon (2011 film).

Top regions in United States

Top regions ranked by reach for The Mentalist in United States
RegionReachAffinity
California111,4610.87×
Texas95,5920.95×
Florida72,4880.91×
New York55,1240.84×
Illinois36,6820.94×
Ohio36,6351.02×
North Carolina36,2121.03×
Pennsylvania35,9410.91×
Georgia33,8920.94×
Michigan31,0401.01×
Washington27,1391.16×
Virginia26,6450.93×
Tennessee26,6271.13×
Indiana24,0001.12×
Arizona23,5230.98×
New Jersey23,4270.79×
Massachusetts21,5990.94×
Missouri21,2851.13×
Minnesota18,2221.09×
South Carolina18,1361.03×
Colorado17,6950.96×
Wisconsin17,3320.98×
Maryland16,5420.82×
Alabama16,0260.98×
Kentucky15,6691.07×
Oklahoma15,5011.19×
Utah15,4631.48×
Oregon15,3311.14×
Nevada13,2451.17×
Louisiana12,3790.82×
Arkansas11,5091.19×
Iowa9,8621.02×
Connecticut9,7960.83×
Kansas9,7731.06×
Mississippi8,9550.93×
Idaho8,4351.44×
Nebraska6,1651.05×
New Mexico5,2470.89×
West Virginia5,1760.95×
New Hampshire4,6331×
Maine4,5401.08×
Montana3,7911.17×
Hawaii3,5760.71×
Rhode Island2,9750.8×
Washington, District of Columbia2,5990.74×
Delaware2,5290.78×
South Dakota2,4760.91×
Alaska2,4690.99×
North Dakota2,4181.01×
Vermont2,1071.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mentalist audience
BrandAffinityCategory
Dragon (2011 film)98.37×Movies & TV
Fly43.14×Travel & Leisure
Active management109.44×Business & Career
Castle (TV series)59.09×Movies & TV
Sherlock Holmes (1984 TV series)63.95×Movies & TV
Andre Drummond86.18×Sports
Twin Peaks20.4×Movies & TV
David Blaine79.4×Movies & TV
The Following59.41×Movies & TV
Talamasca83.23×Music & Radio
AddictingGames96.11×Games
Gerald Anderson210.6×Movies & TV
Covert Affairs104.44×Movies & TV
Brittany Underwood103.26×Movies & TV
The Rock (film)20.02×Movies & TV
Now You See Me (film)19.11×Movies & TV
The Legend of Tarzan (film)62.81×Movies & TV
Solitaire11.29×Games
Early Years Learning Framework88.42×Kids & Family
Derren Brown116.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mentalist audience
TraitClusterScore
MindfulnessBALANCE1.37
Social Media UsageJOY1.09
Price SensitivityPREMIUM1.06
ExtroversionTHRILL1.05
Need for SecurityCONSERVATISM1.03
TravellingTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for The Mentalist
CountryShare
United States11.9%
Germany9.3%
Brazil8.5%

See The Mentalist audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Mentalist have in United States?

The Mentalist has an estimated audience of 1,170,550 people in United States, concentrated in California and Texas.

What is the gender split and age of The Mentalist fans?

49.9% of The Mentalist fans are female, 50.1% are male, with an average age of 40.2 years.

Which brands do The Mentalist fans like most?

The Mentalist fans show strongest brand affinity for Dragon (2011 film) (98.37×), Fly (43.14×), and Active management (109.44×) over the country average.

Where do The Mentalist fans live in United States?

The Mentalist fans in United States are most concentrated in California (reach 111,461), Texas (reach 95,592), and Florida (reach 72,488). These three regions account for the largest share of the active audience.

What other brands do The Mentalist fans also like?

Beyond The Mentalist itself, the audience over-indexes on Fly (43.14×), Active management (109.44×), Castle (TV series) (59.09×), and Sherlock Holmes (1984 TV series) (63.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mentalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.